Analyzing the Four Powerful Women in the Media

Analyzing the Four Powerful Women in the Media

Document details
Category: Sociology Essay
Subcategory: English Composition and Rhetoric
Words: 2194
Pages: 4

What event began the emergence of women as true players in the media? Was it Sherry Lansings appointment to President of 20th Century Fox in 1980, becoming the first woman to head a studio? Was it Cathleen Black in 1979 becoming the first woman publisher of a weekly consumer magazine, New York? Or did the real power for women in the media come later with Geraldine Laybourne reinventing childrens television on Nickelodeon or Judy McGrath sending MTV into 265.8 million households all over the world? Do women in the media, in fact, really have any power today? This paper will examine the power of women in the media through four different women, Sherry Lansing, chair and CEO of Paramount Pictures, Cathleen Black, President of Hearst Magazines, Geraldine Laybourne, Chairman and CEO of Oxygen Media, and Judy McGrath, President of MTV. Sherry Lansing received a Bachelor of Science degree from Northwestern University in 1966. After graduation, Lansing taught English and math at Los Angeles public high schools. She quit teaching to become a model for Max Factor and Alberto-Culiver and also held minor roles in a couple of movies. She is often quoted for calling herself a terrible actress. Still interested in film, Lansing took a few classes at UCLA and the University of Southern California soon becoming an executive story editor for MGM. Only two years later became vice president at Columbia taking charge of such films as The China Syndrome and Kramer vs. Kramer (gmu.edu). Sherry Lansing made history when, in 1980, she became the first woman to be in charge of production at a major studio 20th Century Fox. Lansing brought to the movies something that had never been introduced before, the perspective of a woman. This in no way means that Lansing only backed chick flicks. It means that she kept herself in touch with viewers. She put her personal taste aside and thought about what the people wanted to...

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