Low Priced Basic Food Products

Document details
Category: Restaurant and Food Essay
Subcategory: Food Systems
Words: 1970
Pages: 4

Overview Industry Mature product by 1990. Little or no growth domestically (Italy) Export market experiencing large growth (20-25 per yr in European countries) Expect 23 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products Limited or no seasonal demand Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins. Pasta market is extremely price sensitive. Barilla is the market leader in Italy and is the industry's largest manufacturer. Supply chain represents approximately 55-58 calendar DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops) Competitive Strategy Barilla is the largest pasta manufacturer in the world (35 of market in Italy and 22 of market in Europe) Also 29 of the Italian bakery product market Vertically integrated - owned mills, pastabread plants, and distribution network High quality product Largest and most advanced manufacturing facility (Pedrignano plant) Focus is on developing most efficient production methods for existing and new products. Will increase focus on export opportunities. Creative marketing campaigns Large scale advertising programs promotions. Also, selling in cardboard box with a recognizable color pattern created strong brand name recognition and image for their pasta. Enjoyed a strong brand image in Italy Product mix Fresh products - 21 day shelf life Dry products - long shelf life 18-24 months, medium shelf life 10-12 weeks (75 of Barilla's sales) 800 dry SKU's 470 pasta SKU's from 200 pasta shapes. Pasta SKU differentiation by packaging. Plans to exploit new market opportunities in Eastern Europe. Focus on high volume manufacturing. Distribution Network Barilla Manufacturing Plants To Barilla CDC or Barilla depots To Distributors (GD's or DO's) To Supermarkets, Small Independent Shops 1. What do you think are the main causes for large fluctuations in orders observed at the Pedrignano CDC? ...

“A good sample is better than the advice"
Hire EliteEssayWriters to Write Your Assignment!
similar examples
The Rising Demand for Locally Made Food Products
964 words
3 pages
Local is being a big trends in the food service industry for years. Consumer demand for food that is locally produced, marketed, and consumed is generating increased interest in local food throughout the United States. The word local has a variety of meanings to different people. According to the USDA ...
An Introduction to the Importance of Rice the Main Food for About One Third to One Half of the World’s Population
1761 words
3 pages
Rice is the main food for about one-third to one-half of the world's population. A mature rice plant is usually two to six feet tall. In the beginning, one shoot appears. It is followed by one, two, or more offshoots developing. There are at least five or six hollow joints ...
An Explanation of the Prices Charged By Fast Food Retailers
420 words
1 pages
Food IndustryIncluding the concepts of elasticity, utility, costs, and market structure to explain the prices charged by fast food retailers. Firms within the fast food industry fall under the market structure of perfect competition. Market structure is a classification system for the key traits of a market. The characteristics of ...
An Analysis of Biotechnology and Its Use in the Creation of New Food Products
347 words
1 pages
Biotech FoodINTRODUCTION This paper is about Biotechnology and its use in creating new food products. In researching this paper, I found there is a lot of information on this subject and a lot of debate on the creation of genetically altered food, medicine, crops, and more. I decided to do ...
A Description of Rice as the Main Food For About One-Third To One-Half of the World’s Population
1836 words
3 pages
Rice is the main food for about one-third to one-half of the world's population. A mature rice plant is usually two to six feet tall. In the beginning, one shoot appears. It is followed by one, two, or more offshoots developing. There are at least five or six hollow joints ...
An Essay on La Cafe Restaurant and Its Prices
757 words
5 pages
To look at it, you'd think that La Cafe is the most utterly charming eatery imaginable. It feels like you have stepped into a Paris time capsule, some bistro in a neighborhood that hasn't changed a whit since the French Revolution. La Cafe is a rendezvous place. The place is ...
GET EVEN A BETTER ESSAY!
It's a lifetime discount time!
15% off
Save this discount code:
15OFFJUST4U