Taco Bell’s Problem of Identity: Mexican Food Business or Fast-Food Business?

Taco Bell’s Problem of Identity: Mexican Food Business or Fast-Food Business?

Document details
Category: Restaurant and Food Essay
Subcategory: Food Systems
Words: 1504
Pages: 3

Executive Summary In 1983, Taco Bell Inc. was suffering from a problem of identity. In order to be a successful company, Taco Bell needed to clearly identify what type of business it wanted to be in Mexican food business or fast-food business. In this case study we will review the company and industry background, where the fast-food market was an upcoming industry in the 1960s and 1970s. In addition we will review how in the early to mid 1980s, Taco Bell attempted to establish a clear path to where it wanted to be in the industry and how it went about implementing the change process. We will then discuss how the transformation process was progressing between the late 1980s and early 1990s. In addition, we will see how the company's sales increased as a result of the changes implemented through the company. Case Analysis In order for any company to be successful, it needs to have the right product. However, more importantly, the company needs to understand the nature of industry and market it is operating in, as well as the potential customers it is targeting. The fast-food market as a whole experienced a substantial growth during the 1960s and 1970s. However, this industry was reaching a level of maturity bye the early 1980s. As a result, competition was getting fierce amongst the major players who were vying to the biggest market share. One of those players was Taco Bell. The company had a sizeable market share of 40 in the fast-food market. In contrast, Taco Bell did not really enjoy a recognizable market share in the fast-food market. The company had to change how it conducted its business in order to be able to compete successfully. Taco Bell did not implement any innovative technologies in running its restaurants. Orders were fulfilled as customer requests came in. The company's policy demanded food control, and customer demands were nearly impossible to forecast. As a result, the...

“A good sample is better than the advice"
Hire EliteEssayWriters to Write Your Assignment!
similar examples
Popularity Growth in the Food Business
1173 words
4 pages
People today in society prefer to eat fast food instead of the regular sit at home at the table kind of dinner. People tend to rely on fast food restaurants as part of their daily life routine for a quick easy way to fast food. The society in which we ...
Food and Identity: Are They Linked? A Critique of Geeta Kothari’s Essay
1333 words
4 pages
There are many different views about the connection between food andidentity If you are what you eat, then what am I?'' by Geeta Kothariis an essay that support the idea that culture, identity and food haveclose relationship with each other. In this essay, Kothari showed us herconfusions and struggles in ...
The Authentic Mexican Food Prepared by My Grandma
1423 words
4 pages
A huge part of Mexican culture is the cuisine. Authentic Mexican food is made full of flavor, from the spicy zest in Chile relleno to a sweet and savory sauce in Mole. Cooking is known to be an art in Mexican culture and thats just how people in the community ...
An Overview of the Advertising and the Moral Ethics by Mr. Royko of Mexican Restaurant Food Chain
406 words
2 pages
Advertising Rules Mr. Royko's decision not to endorse the Mexican restaurants issolid because he is following his own beliefs and ethics. People should maketheir own decisions of a product. Also, if he did endorse the restaurant byeating the taco he would be being dishonest to the viewers of the commercial. ...
The Importance of Customer Satisfaction in Food Retailing Business
1438 words
3 pages
IntroductionCustomer satisfaction is primarily a way of knowing whether the services or goods provided by a business are below, up to, or above customers expectations. It has been preferred by most marketing managers as a way of measuring companys performance in the market. It has also been perceived as a ...
An Analysis of the Fundamentals to Identity and Resolve Critical Problems in Today’s Businesses
3119 words
4 pages
Business Research 101Introduction and Overview Businesses in today's economy often face challenges that are not readily apparent until, more often than not, the costs of those challenges become critical. A businesses ability to identify the fundamentals of these challenges and act accordingly to squelch the damage that has been done ...
GET EVEN A BETTER ESSAY!
It's a lifetime discount time!
15% off
Save this discount code:
15OFFJUST4U