The Changes Brought by the Leaving and Coming Back of Steve Jobs to Apple Computers

The Changes Brought by the Leaving and Coming Back of Steve Jobs to Apple Computers

Document details
Category: Business Studies Essay
Subcategory: Business Administration
Words: 852
Pages: 3

Apple a multi-billion dollar tech company that is now a household name around the world. However, like every major company, there is a unique story behind it. Apples story all started in a garage in Los Altos, California and was shaped by Steve Jobs and Steve Wozniak. Throughout the history of Apple Computers, Jobs relationship with the company and the publics perception of him has changed. These changes are seen during Steve Jobs leave from Apple starting in 1985, and when he joined Apple again as CEO in 1997, and the company after his resignation. In 1985, Steve Jobs was ousted by Apples board and resigned. However, his actions after resigning were considered shameful and angered many within Apple. A TIME magazine article states, Jobs, who remains the largest single Apple stockholder with more than 85 million worth of shares, will not go gentle into the night. Jobs would create a computer company called NeXT that would compete with Apple, drawing criticism. After informing the board of his new company, he implied that he would not take any key Apple employees with him. Jobs did, in fact, take some valuable Apple employees, including senior engineers and managers. Many reacted to this very harshly, such as Don Sinsabaugh, managing director of a brokerage firm. He said, It surprised me that Jobs acted so unprofessionally. It was tacky (SHAKEN TO THE VERY CORE After months of anger and anguish, Steve Jobs resigns as Apple chairman).Steve Jobs returned to Apple in 1997 as CEO after the previous one was ousted by the board as a result of a dreadful quarter. Instead of being viewed as unprofessional and a liar, Jobs was now seen as a hero, arriving to save Apple. The company at the moment was slumping. An article published in 1997 states that It had sales of 9.8 billion last year, but revenues have dropped significantly in 1997. Losses have mounted - more than 1.5 billion...

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