The Importance of Weather and Climate Feature in the Decision-Making Process of Customers in the Tourism and Hospitality Industry

The Importance of Weather and Climate Feature in the Decision-Making Process of Customers in the Tourism and Hospitality Industry

Document details
Category: Travel and Tourism Essay
Subcategory: Hospitality and Tourism Management
Words: 5382
Pages: 18

A customer's decision-making process is critical to the success of anenterprise, especially those which deal with tourism and hospitality. Thereare various factors that affect the choice of tourists' destination duringsummer and winter. Imperatively, destinations have a complex nature. Theyare defined as geographical areas that have an amalgamvariety offacilities, services, and tourism products, which motivate tourists tovisit a particular area since they are assured that the expected integratedexperience will satisfy their demands (Beedie, 2013, p. 467). Mostspecifically, weather and climate feature as critical factors when it comesto a customer's decision-making process, including determining the outcomeof tourism operations in the course of conducting business. It is definedas the average prevailing long-term condition that is observed in thelocation in question (Adair, 2013, p. 45). In contrast, weather is themanifestation of climate during a specific time and place (Kozak, Andrea,Gnoth, Lebe, and Fyall, 2013, p. 12). As such, while tourists might expectto experience a certain climate when they visit a place, they will actuallybe welcomed with the weather of that place, which might reflect significantdeviations from the average conditions (Clarity, 2014, p. 34). In contrast,the long-term basis may reveal a set of systematic changes that areprojected under different scenarios of climate change (Minnazi, 2014, p.104). For instance, sea and surface temperatures are always deemed toincrease and rain patterns are always expected to change, with some regionsreceiving more rainfall than others, and it is inevitable for extremeevents to take place (Clarity, 2014, p. 36). Based on this, touristdestinations are expected to benefit greatly if they possess the knowledgeand understanding of climatic changes and how they influence theiroperations in terms of tourist visits. The other parts of this report are committed to an explanation of howweatherclimate affects tourist visits. The existing literature offers aglimpse into global phenomena, such as the choice of destination, andspecific studies concerning recreation-weather interactions, such as howwarm winters affect summer in regions such as Canada...

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