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achieving a substantial market share Essay Examples

4084 total results

The Achievements of Germans before the Nazi Rule (346 words, 1 pages)

The German foreign minister, Gustav Stresmann, led Germany into a state of calm during his era. He succeeded in reducing reparations, resolved the case of hyper inflation by creating the Reich Mark, unemployment was quite taken care of and Germany had more time to face the cultural and entertainment areas ... Read More

Summary Of “Impact of the Marketing Work-Place Diversity on Employee Job Involvement and Organizational Commitment” by Susan L. Kirby and Orlando C. Richard (736 words, 2 pages)

Summary of Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment In Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment, by Susan L. Kirby and Orlando C. Richard, the authors explain how to manage work-force diversity, concerns for the procedures used, and the ... Read More

A Study of the Essentials of Marketing:Text and Cases (2062 words, 3 pages)

I Background Nowadays, new products will not be put into operation rashly before the manufacturers get the respondents and potential clients' satisfaction through questionnaires which are about the ideas for the products, including such designed questions like Whether the respondents like the product or not if the product is in ... Read More

An Analysis of the International Marketing Research (2467 words, 5 pages)

What is International Marketing Research? According to our last year146s studies, the term 132marketing research148 refers to the gathering, recording, analysing and presenting information which focus on a previously defined problem and it is closely linked to the firm146s decision-making processes concerning new product launch, diversification, advertising and so on. ... Read More

A Business Study on How to Improve Quality and Achieve Customer Satisfaction (546 words, 2 pages)

According to Stevenson, TQM is defined as a process that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction. TQM involves three philosophies. There are continuous improvement, involvement of everyone in the organization, and customer satisfaction. Continuous improvement involves making continuous improvements to ... Read More

Did the Schools Contribute Substantially to Alcoholism Among Indian People? (538 words, 1 pages)

They Called It Prairie Light Just yesterday, the newspapers reported a high number of college students going to the emergency room, with a few dying, as a result of drinking too much alcohol. Its a time-honored tradition across cultures, as old as going away to school for young people. Even ... Read More

The Benefits of Integrating Public Relations and Marketing Communication (1039 words, 2 pages)

Integration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or ... Read More

The Impact of the Internet on the U.K.’s Competition in a World Market (1157 words, 4 pages)

Will the internet keep the U.K competitive in a world market, in terms of industry? Recently there has been emphasis for electronic business. Judging by IBMs recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM s portrayal of a grandmother ... Read More

Analysis of Strategic Marketing of Easy Jet and Easy Group (4073 words, 11 pages)

Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed ... Read More

A Paper on the Boom of the Housing Market (1107 words, 3 pages)

When you look at the boom in the housing market, don't forget that what you're seeing is the second leg of financial deregulation. That's comforting, in a way, because it says what's happening with household debt and house prices is part of a once-only adjustment in response to a change ... Read More

The Priority of Achieving Happiness Instead of Wealth in John Steinbeck’s the Pearl (849 words, 2 pages)

In John Steinbeck's The Pearl, a destitute pearl diver finds a giant pearl with which he hopes to buy peace and happiness for his family. Instead, he learns that the valuable pearl can not buy happiness but only destroy his simple life. Throughout the fable, there is a constant theme ... Read More

Z to Zoom past Car Market History (1794 words, 3 pages)

The Datsun 240Z In 1969 Datsun introduces the "Z" as a 1970 model. By offering European performance, plus creature comforts like roll-up windows and a heater all at an affordable price the 240Z becomes the best-selling sports car in the world. The Corvette took nearly twenty-five years to sell 500,000 ... Read More

The Origins and Development of Securitisation in the American and Australian Market (3543 words, 7 pages)

Table of Contents Executive summary 2 Letter of transmittal 3 Development and growth of securitisation5 Securitisation Structure 7 Securitisation and the Capital Market 9 Securitisation and the Capital Market 11 Future Direction and Growth of Securitisation in the Capital Markets 13 Appendix 15 Bibliography 16 References18 Executive Summary This report ... Read More

Role of Operations Management in Achieving Tesco’s Main Performance Objectives (3456 words, 7 pages)

Executive Summary Operations Management plays a key role in achieving the main performance objectives of Tesco. Whether the current operation objective is to improve customer service or to increase profitability, the way in which Tesco utilises its resources will have a significant impact. As a consequence, there have been a ... Read More

A Research on Mass Marketing and Distribution in Italy (1851 words, 3 pages)

When I started my research on the arrival of mass marketing and mass distribution in Italy, my aim was to explain the origin of a peculiar phenomenon. Thousands of small shopkeepers were still the only traders in the 1950s, while supermarkets and department stores were already common in Europe and ... Read More

An Analysis of Marketing Strategies (1625 words, 3 pages)

When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are ... Read More

The Chances of South Africa Entering the Global Market (2950 words, 6 pages)

Table of Contents I. Executive Summary 2 II. Global Factors 3 Global political situation Global economic outlook III. Regional Analysis Africa 4 Globalization IV. Country Analysis South Africa 7 Political situation 7 Economic outlook 10 Social issues 14 I. Executive Summary With the emergence of a new market in South ... Read More

A Personal Narrative Regarding the Achievement of Personal Goals (516 words, 1 pages)

My goals for this year are to get good grades, make some new friends, and to become more active. Usually, it is very hard to achieve personal goals, especially if it involves working or some other tedious activity. I wish to get better grades this year than the grades I ... Read More

Microsoft Monopolizing the American Software Market (679 words, 1 pages)

Should the government break up Microsoft? I would have to say that my answer to this question is a strong and resounding NO! The debate of whether or not Microsoft is a monopoly has been floating around for quite some time now. Personally, I do not believe Microsoft is attempting ... Read More

How British Colonies Achieved Independence Under the Policy of Salutary Neglect (556 words, 1 pages)

During the middle-years of the development of the colonies, Britain let go of their colonial possessions, and let the colonies be a freestanding nation for a period of time in order for Britain to pursue political and military ventures elsewhere. This policy of salutary neglect gave the colonists a taste ... Read More

The Achievement of Desire by Richard Rodgriguez (1295 words, 2 pages)

Richard Rodriguez while writing The Achievement of Desire faces a difficult obstacle of working with a prior text. Rodriguez uses Hoggarts concept of a scholarship boy and applies it to his own life. Yet something is missing, there is something not right about the scholarship boy Rodriguez claims to be. ... Read More

An Essay on Relationship Marketing (2461 words, 6 pages)

Relationship Marketing is a separate branch of marketing thought and it is indispensable to the successful performance of a firm. Marketing and business development professionals are confronting a rapidly different and changing business landscape, and the traditional business model that was once the norm is now being transformed due to ... Read More

A Research on the Marketing Strategy (1322 words, 3 pages)

Primary and Secondary data collected relevant To the marketing strategy. Every business must understand the needs of its customers. Understanding customers helps a business determine how to price, promote and place a product. Finding out about the needs of the customers helps the company to decide how to target the ... Read More

A Paper on the Key Elements of the I-Zone Marketing Mix (397 words, 1 pages)

What are the key elements of the I-Zone marketing mix? Marketing mix includes product, price, communications and distribution decisions. The keys for Polaroid were the target market they were trying to attract lay in hitting all four of these areas. They realized that teens at this point in time had ... Read More

The Process of Setting Personal Goals and Targets in order to Achieve Success (509 words, 1 pages)

Goal setting is a formal process for personal planning. By setting goals on a routine basis you decide what you want to achieve, and then move step-by-step towards the achievement of these goals. The process of setting goals and targets allows you to choose where you want to go in ... Read More

Market Analysis and Mystery Shopping in Clothing Retail Industry (882 words, 2 pages)

Market Summary Mystery shopping is a way for evaluation by using trained shoppers to investigate customer service, operations, employee integrity, merchandising and product quality. Mystery shopping service is a growing industry with about 1.5 billion US dollar world-wide. The clients are including retailers, financial institutions, manufacturers, franchise operations, hotels, restaurants, ... Read More

Microsoft a Giant Monopolizing the Software Market (1160 words, 4 pages)

The case against Microsoft was brought by the U.S. Department of Justice, as well as several state Attorneys General. Microsoft is accused of using and maintaining monopoly power to gain an unfair advantage in the market. The case has been under observation for a long time, but the Justice department ... Read More

United States Government Againts Microsofts Monopoly over the Market (2294 words, 4 pages)

Since 1990, a battle has raged in United States courts between the United States government and the Microsoft Corporation headed by Bill Gates. What is at stake is money. The federal government maintains that Microsoft's monopolistic practices are harmful to United States citizens, creating higher prices and potentially downgrading software ... Read More

Advances in Technology Created a New Market Boom (6628 words, 10 pages)

Table of Contents I. INTRODUCTION4 II. EXECUTIVE SUMMARY5 III. BACKGROUND OF MICROSOFT - HISTORY OF THE COMPANY6 IV. MICROSOFT'S GOALS - INTERNATIONAL BUSINESS7 V. INTERNATIONAL BARRIERS OF OPPOSITION8 A. LINUX MICROSOFT'S MAIN INTERNATIONAL COMPETITION8 B. FOREIGN GOVERMENTS12 C. PRICING STRATEGY14 VI. SWOT ANALYSIS17 A. STRENGTHS17 B. WEAKNESSES18 C. OPPORTUNITIES18 D. ... Read More

Marketing and the Marketing Concept (3085 words, 6 pages)

Introduction The marketing concept suggest that to achieve organisational goals and be more profitable, an organisation should focuses its efforts on developing marketing mixes that best meet the needs of the consumer. However, since consumer needs within a market vary, one marketing mix could not adequately satisfy the needs of ... Read More

Published: Friday 25th of January 2013