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business management and marketing Essay Examples

286 total results

The Importance of the Accounts Receivable in Business Management (2349 words, 6 pages)

Analysis of Accounts Receivable Analysis of accounts receivable involves two issues the relative size of accounts receivable and the adequacy of the allowance for uncollected accounts (Murray, Neumann, Elgers, 2000, p. 220). Size-The size of accounts receivable is usually assessed relative to the amount of credit sales. This seems appropriate ... Read More

Strategic Management and Business Policy in The Wallace Group (1345 words, 3 pages)

Strategic Management and Business Policy Case Study 2 "The Wallace Group" The Wallace Group is devised of three operational groups which include Electronics, Plastics and Chemicals (Stybel, p. 2-1). Harold Wallace was the original owner of the electronics company, but now has 45 of the group after acquiring the plastics ... Read More

Mastery of Marketing: Managing Customer Relationships (3265 words, 7 pages)

Master of Marketing Managing Customer Relationships Total Customer Experience Case Study Optus Mobile Phone Services Contents Part 1 Brand Experiences ---------------------------------------------3 Part 2 customer Experiences ----------------------------------------6 Part 3 Customer dialogue --------------------------------------------10 Appendix ------------------------------------------------------------------15 References ----------------------------------------------------------------17 Part 1 Brand Experiences Mobile phones and mobile phone service has become a highly competitive ... Read More

Australian Hardware Industry Adopting the Business Format of Offensive Marketing (4466 words, 9 pages)

Executive summary Affected by the escalating impact of globalization, and the additional rising levels of intangibility, there is more need than ever for businesses to consider innovative responses to marketing opportunities. Moreover, the advent of Internet has constructed a new business structure as many marketers have started to find ways ... Read More

The Benefits of Managing an Online Business (1076 words, 2 pages)

Effects of the Web on Business The Internet will greatly alter the structure and operation of all industries. For the management of any existing business the central question is not whether the Internet will be relevant to your business, but rather what will we need to do to profit from ... Read More

A Study of the Viable Market of Chemical Industry Business in France (4071 words, 10 pages)

INTRODUCTION In recent years, the French economy ranks fifth in the world. It has a wide range of industrial and commercial base, and location at the heart of the world's largest market. This report presents information to the company, on prospects of doing Chemical Industry business with France. It covers ... Read More

The Characteristics of an Entrepreneur and Comparison to a Small Business Manager (1619 words, 3 pages)

To answer this challenging question, one must compare both entrepreneurs to small business managers or owners and entrepreneurial ventures to small businesses. One must also ascertain the meanings of the terms, entrepreneur and small business owner. The definition of an entrepreneur is a commonly argued point, with several definitions having ... Read More

A Marketing Plan for Australasian Share Fund Manager (8988 words, 23 pages)

Develop a comprehensive marketing plan for an organisation that you are familiar with, covering current marketing situation opportunity and issue analysis objectives marketing strategy action programs projected profit and loss statement controls A marketing plan is presented with the goal of stimulating demand for the brand Australasian Share Fund Manager ... Read More

An Analysis of the Influence of Technology in Business and Management (3560 words, 9 pages)

1.INTRODUCTION Today, business and management continue to be transformed by high technology. An interesting description of the modern era is the Information Age The Information Age implies a time for a revolution in the information environment for business and management. The changes that are taking place may be more significant ... Read More

The Six Principles from Sun Tzu and the Art of Business for Managers (824 words, 2 pages)

Six Principles for Managers The Six Principles from Sun Tzu and the Art of Business 1) Capture Your Market Without Destroying It. "Generally in war, the best policy is to take a state intact to ruin it is inferior to this.....For to win one hundred victories in one hundred battles ... Read More

A Career Profile of Heineken Australia Marketing Manager Steve Muller (584 words, 1 pages)

Heineken marketing manager Steven Muller says if drinking beer is the hardest thing hel ever have to do, he doing well. IT'S all about beer for Heineken Australia marketing manager Steven Muller, who takes the rigours of the job in his stride. "We all have to make sacrifices when it ... Read More

How Manager Use Marketing Habits and Shun Total Return to Shareholders (TRS) (1125 words, 2 pages)

Many managers are confounded by the conflicting messages the market sends them. Strong improvements in the financial performance of a company can be followed by a sharp fall in the price of its shares. Results that moderately exceed consensus forecasts can propel its share price to new heights, leaving managers ... Read More

The Numerous Challenges Facing Manager in Today’s Business Environment (2173 words, 4 pages)

Introduction. Managers in today's business environment are faced with numerous often-unplanned events that require decision-making. In the past it was more common for a manager to decide the course of action individually or within formal groups. Important decisions in the business circle are now deemed too risky or important to ... Read More

Business-to-Business Marketing (516 words, 1 pages)

Business-to-Business Marketing Traditionally, when one hears the term marketing, it calls to mind images of consumer packaging and advertising campaigns. Business to business marketing is expected to minimize that image in the next decade. How will this image be minimized? Researchers expect business-to-business marketing to total 2.7 trillion to 6 ... Read More

A Review of the Managing of Downstream Businesses (521 words, 2 pages)

Go Downstream The New Profit Imperative in Manufacturing. Why Go Downstream? Smart manufacturers are creating new business models to capture profits at the customer's end of the value chain. Despite the long economic expansion-and despite their own rigorous focus on improving productivity and quality-most large manufacturers have struggled during the ... Read More

A Discussion on the Role of Various Business Management Positions (3291 words, 5 pages)

In the theory of management, organization has two principal aspects. One relates to the establishment of so-called lines of responsibility, drawn usually in the form of an organization chart that designates the executives of the business, from the president to the foreperson or department head, and specifies the functions for ... Read More

Published: Friday 25th of January 2013