Sustainability Institute Content Strategy Guide (6419 words, 15 pages)
Part 1 Content Strategy BasisOriginally delivered June 7, 2013Content mission statementA content mission statement describes Why an organization publisheswhat content and for whom.'' It answers the the question why doesSustainability Institute's web presence exist?'' Sustainability Institute publishes content and maintains webfunctionality that enables people, who may not otherwise have beenconnected, ...
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