The Use of Psychographic Segmentation in Doing a Market Analysis (342 words, 2 pages)
Psychographic Segmentation The adventure services currently marketed to the young "care-free"age of eighteen to twenty somethings can be bettered. To increase profitquickly and on a large scale, the company can implement a differentmarketing strategy. Using psychographic segmentation, rather thandemographic segmentation, will expand the customer base and target allcustomers interested in ...
Read More