A Proposal of the Strategies for Kraft Foods’s Media Relations (2092 words, 4 pages)
Introduction. In an effort to build media relations and generate publicity for Kraft Foods, H.A.R.K. (Hallett, Atkins, Rouse, Krumm) Public Relations is proposing the following strategies for a PR campaign. These strategies will include the listing the objectives and developing a tactical plan using a variety of tools. Objectives of ...
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