An Analysis of the Marlboro Ad: A Western Landscape (2377 words, 3 pages)
The marlboro ad A Western landscape, a rugged cowboy and the color red have come to embody years ofadvertising tag lines for Philip Morris' Marlboro cigarettes. These three elements, combined orseparate, are recognizable as the American call to Marlboro Country even without the brand name, sales pitch or slogan. We, ...
Read More