Major Marketing Journals Essay Examples

812 total results

An Analysis of the International Marketing Research (2467 words, 5 pages)

What is International Marketing Research? According to our last year146s studies, the term 132marketing research148 refers to the gathering, recording, analysing and presenting information which focus on a previously defined problem and it is closely linked to the firm146s decision-making processes concerning new product launch, diversification, advertising and so on. ... Read More

A Paper on the Boom of the Housing Market (1107 words, 3 pages)

When you look at the boom in the housing market, don't forget that what you're seeing is the second leg of financial deregulation. That's comforting, in a way, because it says what's happening with household debt and house prices is part of a once-only adjustment in response to a change ... Read More

Major Influences in School Shootings (500 words, 1 pages)

Family environment and the press are two major influences resulting in the recent tragic school shootings. As much as society continues to focus the killing rampages on factors such as television and music, what children are exposed to in reality contributes to the violence. The most recent school shooting in ... Read More

A Critique of Stephanie Bower’s Essay on Journalism (581 words, 1 pages)

The ideas in Stephanie Bower's essay are very well expressed. The author is quite consistent with bringing facts and opinions into her essay. She expresses her ideas and views as well as the views of many others. In citing other news media she shows how other people feel about the ... Read More

An Analysis of Marketing Strategies (1625 words, 3 pages)

When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are ... Read More

A Research on the Marketing Strategy (1322 words, 3 pages)

Primary and Secondary data collected relevant To the marketing strategy. Every business must understand the needs of its customers. Understanding customers helps a business determine how to price, promote and place a product. Finding out about the needs of the customers helps the company to decide how to target the ... Read More

Marketing and the Marketing Concept (3085 words, 6 pages)

Introduction The marketing concept suggest that to achieve organisational goals and be more profitable, an organisation should focuses its efforts on developing marketing mixes that best meet the needs of the consumer. However, since consumer needs within a market vary, one marketing mix could not adequately satisfy the needs of ... Read More

An Essay on the Functions of Marketing and the Marketing Environment (1384 words, 3 pages)

Marketing is one of the most important functions in any organization. The sales generated and sustained have been acknowledged as a direct function of the marketing process. According to Philip Kotler, "marketing is typically seen as the task of creating, promoting and delivering goods and services to the consumers and ... Read More

Essentials of Marketing (1044 words, 3 pages)

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prepared for Mr. Jimmy Kelana Lecturer of Essentials of Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are ... Read More

Marketing Mix and the 4 P’s of Marketing (1135 words, 3 pages)

Marketing Mix 3 The Four P's 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires andor needs. Although the customer is not included in the marketing mix, the customer ... Read More

An Essay on Major American Writers (1353 words, 2 pages)

Major American Writers The honored title of "Major American Writer" tends to be ambiguous and ill defined in part because each individual reader holds preconceived notions about what characteristics a writer should possess to be classified as a major author. Every work an author creates combines with the others to ... Read More

The Factors Affecting Marketing Strategy (2294 words, 4 pages)

Identify and explain the links between your analyses of external influences and the development of your marketing strategy. PEST PoliticalLegal Economic Social Technological Political The Trades Description Act, 1968 This is one of the most important legislation in the control of advertising. This law states that the products that we ... Read More

Reading Journal on Mary Shelly’s Frankenstein (1301 words, 4 pages)

Author Mary Shelley Country England Title Frankenstein Genre FictionHorror 1. Characters, with a brief description of each. Victor Frankenstein He is the main character, a paradigm of ambition and curiosity. He does not know when to stop, and therefore loses everything. Elizabeth Lavenza She is the sweet sister-bride of Victor. ... Read More

Business Marketing (985 words, 2 pages)

Business marketing is different in the following ways Buyer and seller relationship In consumer markets, there are a few industries where close personal relationships exists between buyers and sellers. Perhaps in those instances where personal selling is the most important element of the marketing mix and where customer service is ... Read More

Marketing Strategy of the Book Treasures (1122 words, 2 pages)

BOOK TREASURES Marketing Strategy Book Treasures strategy can target median age families made of young parents with children. The store is situated in a well-populated area of 86,575 people with an average household income of 54,374. Book Treasures strategy is to identify and sustain its competitive advantage by satisfying the ... Read More

An Outline on Marketing (4688 words, 9 pages)

Marketing Outline I.Current Situation A.Current Goals and Objectives 1.Improve customer relationships 2.Expand products and services 3.Expand overseas 4.Expand partnerships 5.Profitability in every Amazon.com business B.Current Strategies 1.Partnerships 2.Media and target advertising 3.Affiliate program C.Current Policies 1.Privacy 2.Pricing 3.Return II.SWOT Analysis A.Strengths 1.Leading online bookseller 2.Leading online music retailer 3.High profile ... Read More

An Analysis of Journal: Teens Vs. Law (592 words, 2 pages)

Mainly from the jounal science Journal Teens Vs. Law I was about to leave my algebra class one day when the teacher asked me a question. "Could you do help me out with my rollbook program?" he asked. "Sure, how can I help?" I replied. "I'm not sure about how ... Read More

A Journal of Our Journey from Syria to America (9217 words, 30 pages)

July, 2014Everything had changed, my life, my family, my friends, and even myself. Sometimes you think that this never would happen to you. You feel like everything is stable and everyone would never go, but suddenly you realize that you lied to yourself, in a minute or less, you might ... Read More

Motivation Letter of Appliance to MA Journalism Project (1080 words, 2 pages)

Motivation letterI am applying to the program MA Journalism starting in September 2014.I graduated in June 2012 from a Specialist training program in Journalism with an "Excellent mark (please note, "excellent" is the highest possible mark) in the final State Interdisciplinary Examination in Journalism. I specialized in Literary and Art ... Read More

Motivation Letter of Appliance to MA Journalism Project (1080 words, 2 pages)

Motivation letterI am applying to the program MA Journalism starting in September 2014.I graduated in June 2012 from a Specialist training program in Journalism with an "Excellent mark (please note, "excellent" is the highest possible mark) in the final State Interdisciplinary Examination in Journalism. I specialized in Literary and Art ... Read More

The Challenges of Social Media Marketing (1710 words, 7 pages)

AbstractAs access to the Internet has widely spread all around the world from the beginning of the 1990s, many people started to pay attention to the marketing through the Internet. After two decades when the Internet users started to flourish, a new platform of media emerged, which is social media. ... Read More

Customer Driven Marketing (1653 words, 7 pages)

State and explain customer-driving marketing?Customer-driving marketing is to understand customers needs and wants better then they do and creating products or services that will satisfy their latent needs. This works well when customers dont know what they need or want or even what is possible. Customer-driving based marketing is a ... Read More

A Marketing Analysis of Sunsilk Shampoo (1927 words, 9 pages)

This report contains the background and mission of Sunsilk. This report also tells the product, promotion and different branding strategies of Sunsilk Shampoo. Marketing promotional activities are clearly covered in this report. Finally, summary of our research findings, conclusions and recommendations are given as to how Sunsilk can improve on ... Read More

The Major Aspects of Scientific Management (1462 words, 5 pages)

Frederic Taylor developed scientific management.'' Go to Wikipedia andread the page on scientific management.''In no less than threeparagraphs, describe the major aspects of scientific management. Scientific management, which is also known as Taylorism,is just away to accomplish tasks with a more scientific approach. An approachthat arrived in the 1910's and ... Read More

The Major Functions of Language (852 words, 3 pages)

Language has many purposes or functions in our human society. It is very vital for our existence. When the topic of functions of language is mentioned, all that it implies is the purposes language serve in our society as human beings. One may ask, What does language refer to? The ... Read More

Analyzing the Market and Marketing Strategies for Nutella (3250 words, 10 pages)

In this marketing assignment I will be investigating the product Nutella- a chocolate hazelnut spread and an essential element of breakfast and a good way to start the day, with over 25 hazelnuts in each 200g jar. The reason I have chosen this world renowned product is because it has ... Read More

Marketing Strategies of Different Media (807 words, 3 pages)

When viewing or listening to the radio, television, or internet, has led to a new way of thinking. Each individual form of media has impacted society's behavior. For instance, when the radio was first introduced it allowed people to connect to the world outside of their home or country through ... Read More

Athletics in the Marketing and Advertising Fields (1096 words, 4 pages)

If you look at the landscape of professional sports in todays time, youll notice that athletes rule the marketing and advertising field. From basketball, baseball, football, and even NASCAR various prominent athletic figures grace commercials, billboards, as well as magazine covers and articles. In the 21st century, since the cultural ... Read More

Market Analysis of Bank of America (3908 words, 20 pages)

Executive SummaryBank of America (BAC) is one of the worlds largest financial institutions, serving individual consumer, small-and middle market business, institutional investors, large corporations and governments with a full range of banking, investing, asset management and other financial and risk management products and service. As of 2010, Bank of America ... Read More

Career Path: Marketing Management (787 words, 2 pages)

Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career(). As of currently I would like to be a marketing manager for a large corporation who eventually becomes a chief executive manager of that corporation. Marketing Management, practice ... Read More