marketing communication

marketing communication Essay Examples

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The Benefits of Integrating Public Relations and Marketing Communication (1039 words, 2 pages)
Integration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or ... Read More
An Essay Presenting Integrated Marketing Communications (IMC) (4933 words, 10 pages)
Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly provided the first major effort ... Read More
An Analysis of the Role of Integrated Marketing Communications in the Development of Brand Identity (1048 words, 5 pages)
Marketing Communications in the development of a Brand Identity One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of ... Read More
A Discussion on the Importance of Effective Marketing Communication for a Company (711 words, 3 pages)
The understanding of the interrelation between marketing communication and the development of a brand identity requires determination of the ways in which these communications facilitate the development of the brand identity especially in the HP Company. The effects of marketing communications can be conceptualized in terms of contact (Luxton et ... Read More
The Application of the Concept of Marketing Communication within the Hewlett Packard Company (824 words, 3 pages)
Marketing CommunicationMarketing communication depicts a concept that initially occurred in the late 20th century in terms of a consequence regarding marketing development. Even though hitherto, the various specialists ideologies vary with respect to the contents of the concept, individuals might articulate an agreement regarding the responsibility as well as the ... Read More
A Brief Overview of Impersonal Marketing Communications (344 words, 2 pages)
The topic mainly resonates around marketing, planning and implementingadvertising campaigns. Also, various merits of advertising media such astelevision, radio, and the internet are assessed into details. Further, thevarious roles of sales promotions and public relations are discussed.Planning and advertising are essential in any organization willing to sellits products and services ... Read More
A Discussion on the Need to Create a n Integrated Marketing Communication in Order to Create Differentiation From a Crowded Marketplace (1340 words, 5 pages)
In the creation of a modern marketing mix, it is increasingly necessary to create an integrated marketing communication in order to create differentiation from a crowded marketplace. As such, this concept of IMC applies both to the broad topic of customer-experience, but also to the sensory experience of the product ... Read More
The Integrated Marketing Communication and Web Analysis of Abercrombie & Fitch (2025 words, 7 pages)
COMPANY BACKGROUND Abercrombie Fitch Co. (Abercrombie) is a specialty retailer of casual clothing and accessories for men, women, and children. With 250 stores in the United States, the company sold 1.04 billion in merchandise in 1999, with net income of 149.6 million. The online and catalog business of the company ... Read More
Integrated Marketing Communication and Web Analysis of Abercrombie & Fitch (2025 words, 4 pages)
Integrated Marketing Communication and Web Analysis of Abercrombie FitchFebruary 27, 2000COMPANY BACKGROUNDAbercrombie Fitch Co. (Abercrombie) is a specialty retailer of casual clothing and accessories for men, women, and children. With 250 stores in the United States, the company sold 1.04 billion in merchandise in 1999, with net income of 149.6 ... Read More
An Analysis of the Characteristics of the Integrated Marketing Communication (1079 words, 5 pages)
What is Integrated Marketing Communication? COMMUNICATING WITH THE CUSTOMER1.0 What is Integrated Marketing Communication?"Integrated marketing communication simply recognises the need to plan and build-up all relevant marketing communications so that they work together in harmony to greatest effect with greatest efficiency"Pickton and Broderick (2001)In its simplest form, it is the ... Read More
An Essay on the Theory and Practice of Integrated Marketing Communication (916 words, 2 pages)
Integrated marketing communication aids in brand communication and entails the incorporation of different modes, which facilitate a seamless experience for customers. Tone and style play a critical role in the presentation of integrated marketing communication, and their similarity in the presentation of integrated communication marketing is paramount. The criteria behind ... Read More
An Analysis of the Grocery Store Marketing and the Promotional Mix in Marketing Communication (822 words, 2 pages)
To be able to complete a seven-paged research assignment on the topic of one of selectable few provided would take much more time and effort then two weeks. In the result of this I have decided to do a report on each of the categories, thus completing the assignment with ... Read More
The Benefits of Integrated Marketing Communications to Organizations (1055 words, 2 pages)
Benefits of Integrated Marketing Communications Benefits of Integrated Marketing Communications to OrganizationsIntegration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an ... Read More
An Outline of Marketing Communication Program for XYZ, Inc. (626 words, 1 pages)
In this paper we will outline a marketing communication program for XYZ, Inc.'s product in Germany. We will discuss the marketing communication components that we would use and identify the political, cultural, and social influences that would impact the marketing communication mix (personal selling, advertising, sales promotion, sponsorship, public relations, ... Read More
The Importance of Integrated Marketing Communication for Thursday Plantation Laboratories Ltd (2077 words, 4 pages)
Executive Summary In marketing mix there are four key points, which is very important like price, promotion, place and product. IMC main drive is stemming from marketing and corporate management, followed by advertising and sales. This paper will discuss about how important Integrated Marketing Communication for Thursday Plantation Laboratories Ltd ... Read More
The Importance of IMC-Integrate Marketing Communications (3436 words, 7 pages)
1.0 Executive Summary In recent years, as new media have proliferated and the cost of competition has intensifies, sophisticated marketers have searched for new ways to get more bang from their marketing communications buck. The result has been a growing understanding on the part of corporate management that (1) the ... Read More
An Introduction to the Integrated Marketing Communications IMC (1321 words, 2 pages)
Introduction Integrated Marketing Communications (IMC) is defined as "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company ... Read More
The Factors That Affects Estee Lauder’s Integrated Marketing Communications Program (4868 words, 12 pages)
Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder's integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range ... Read More
A Discussion of Marketing Communication, Techniques and Concepts in Kellogg Print Advertisement (976 words, 2 pages)
Advertising Critique A Kellogg print advertisement for its new "Krave" snack bar was chosen for this assignment. The print ad appeared in the Men's Health Magazine, October edition. I choose this print ad because it grabbed my immediate attention while I was intensely reading the magazine. The appeal and effectiveness ... Read More
Harnessing the Power of Persuasive Marketing Communications (1094 words, 2 pages)
What makes people buy one product or service over another? The answer lies in the persuasive power of marketing communications - advertising, public relations, direct marketing and e marketing - working together to achieve a desired result. To remain viable in today's marketplace, many organizations have integrated their unique corporate ... Read More
An Overview of Integrated Marketing Communications (IMC) and Its Effectiveness in Organizations (1067 words, 4 pages)
Integrated Marketing Communications (IMC) is defined as "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects ... Read More
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