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marketing Essay Examples

1187 total results

Summary Of “Impact of the Marketing Work-Place Diversity on Employee Job Involvement and Organizational Commitment” by Susan L. Kirby and Orlando C. Richard (736 words, 2 pages)

Summary of Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment In Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment, by Susan L. Kirby and Orlando C. Richard, the authors explain how to manage work-force diversity, concerns for the procedures used, and the ... Read More

A Study of the Essentials of Marketing:Text and Cases (2062 words, 3 pages)

I Background Nowadays, new products will not be put into operation rashly before the manufacturers get the respondents and potential clients' satisfaction through questionnaires which are about the ideas for the products, including such designed questions like Whether the respondents like the product or not if the product is in ... Read More

An Analysis of the International Marketing Research (2467 words, 5 pages)

What is International Marketing Research? According to our last year146s studies, the term 132marketing research148 refers to the gathering, recording, analysing and presenting information which focus on a previously defined problem and it is closely linked to the firm146s decision-making processes concerning new product launch, diversification, advertising and so on. ... Read More

The Benefits of Integrating Public Relations and Marketing Communication (1039 words, 2 pages)

Integration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or ... Read More

Analysis of Strategic Marketing of Easy Jet and Easy Group (4073 words, 11 pages)

Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed ... Read More

A Research on Mass Marketing and Distribution in Italy (1851 words, 3 pages)

When I started my research on the arrival of mass marketing and mass distribution in Italy, my aim was to explain the origin of a peculiar phenomenon. Thousands of small shopkeepers were still the only traders in the 1950s, while supermarkets and department stores were already common in Europe and ... Read More

An Analysis of Marketing Strategies (1625 words, 3 pages)

When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are ... Read More

An Essay on Relationship Marketing (2461 words, 6 pages)

Relationship Marketing is a separate branch of marketing thought and it is indispensable to the successful performance of a firm. Marketing and business development professionals are confronting a rapidly different and changing business landscape, and the traditional business model that was once the norm is now being transformed due to ... Read More

A Research on the Marketing Strategy (1322 words, 3 pages)

Primary and Secondary data collected relevant To the marketing strategy. Every business must understand the needs of its customers. Understanding customers helps a business determine how to price, promote and place a product. Finding out about the needs of the customers helps the company to decide how to target the ... Read More

A Paper on the Key Elements of the I-Zone Marketing Mix (397 words, 1 pages)

What are the key elements of the I-Zone marketing mix? Marketing mix includes product, price, communications and distribution decisions. The keys for Polaroid were the target market they were trying to attract lay in hitting all four of these areas. They realized that teens at this point in time had ... Read More

Marketing and the Marketing Concept (3085 words, 6 pages)

Introduction The marketing concept suggest that to achieve organisational goals and be more profitable, an organisation should focuses its efforts on developing marketing mixes that best meet the needs of the consumer. However, since consumer needs within a market vary, one marketing mix could not adequately satisfy the needs of ... Read More

An Essay on the Functions of Marketing and the Marketing Environment (1384 words, 3 pages)

Marketing is one of the most important functions in any organization. The sales generated and sustained have been acknowledged as a direct function of the marketing process. According to Philip Kotler, "marketing is typically seen as the task of creating, promoting and delivering goods and services to the consumers and ... Read More

Essentials of Marketing (1044 words, 3 pages)

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prepared for Mr. Jimmy Kelana Lecturer of Essentials of Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are ... Read More

Marketing Mix and the 4 P’s of Marketing (1135 words, 3 pages)

Marketing Mix 3 The Four P's 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires andor needs. Although the customer is not included in the marketing mix, the customer ... Read More

Introducing Marketing through a Presentation of Sorrento Networks Corp. (647 words, 1 pages)

Marketing Introduction Paper I work for Sorrento Networks Corp., a leading metro and regional DWDM optical networking vendor with customers worldwide. Our product lines include optical access, optical transport, and networking management solutions, plus a diverse set of frequency synthesizers, video and RF transmissions systems, and routing systems. We are ... Read More

An Essay Identifying Key Factors for Marketing Success on the Example of Strawberry’s Wireless Communications Solution (2587 words, 6 pages)

INTRODUCTION The aim of this essay is to identify the key factors necessary for marketing success suggest an approach for Strawberry's wireless communications solution launching in France. Indeed, mobile email access has been a longstanding challenge for most organizations and people who are always on the go. In order to ... Read More

An Essay Presenting Integrated Marketing Communications (IMC) (4933 words, 10 pages)

Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly provided the first major effort ... Read More

The Factors Affecting Marketing Strategy (2294 words, 4 pages)

Identify and explain the links between your analyses of external influences and the development of your marketing strategy. PEST PoliticalLegal Economic Social Technological Political The Trades Description Act, 1968 This is one of the most important legislation in the control of advertising. This law states that the products that we ... Read More

An Analysis of Heineken’s Adepting Marketing Strategy to Local Needs (454 words, 1 pages)

Problem Statement As the consumer needs tastes vary across the globe, Heineken must decide how much to adept their marketing strategy to local needs using a variance of standardized marketing mix adapted marketing mix, owing to the strong brand preferences loyalties that exist among the beer drinkers. Analysis Heineken's position ... Read More

Strategy of Gap, Inc.’s Implementing a Marketing Campaign (373 words, 1 pages)

Background. Gap, Inc. is a global company with fiscal revenues of 14.5 billion annually. Gap, Inc. controls the marketing interests of three major brands, and over 4,000 retail outlets internationally (Gap, Banana Republic, and Old Navy). Gap, Banana Republic and Old Navy are differentiated by their customer target, merchandise mix, ... Read More

A Definition and Benefits of Direct Marketing (1984 words, 4 pages)

Introduction Direct Marketing describes a collection of tactics and communications channels via mail order, Internet sales, personal sales, etc., with no middleman involved. (www.ItsAllGood.com) It also an approach to marketing which aims to create and continue a direct relationship between an organisation and its customers on a one-to-one basis. Direct ... Read More

An Essay on Cyber and Traditional Marketing (4214 words, 7 pages)

1.0 Introduction Nowadays, Internet enables business ubiquity, allowing a company to conduct business everywhere, all the time. Internet usage and cyber marketing are growing explosively. The worldwide Internet populations are growing more than 580.78 million by the end of May in 2002, up from just 1 million in 1994. It ... Read More

An Essay Criticizing Marketing Ethics (1918 words, 3 pages)

Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. The aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex ... Read More

Business Marketing (985 words, 2 pages)

Business marketing is different in the following ways Buyer and seller relationship In consumer markets, there are a few industries where close personal relationships exists between buyers and sellers. Perhaps in those instances where personal selling is the most important element of the marketing mix and where customer service is ... Read More

Marketing Strategy of the Book Treasures (1122 words, 2 pages)

BOOK TREASURES Marketing Strategy Book Treasures strategy can target median age families made of young parents with children. The store is situated in a well-populated area of 86,575 people with an average household income of 54,374. Book Treasures strategy is to identify and sustain its competitive advantage by satisfying the ... Read More

Marketing Tricks and Gimmicks in the Candies Fragrance Ad and How They Affect Our Attention and Focus (990 words, 2 pages)

Anywhere You Dare When I first saw the Candies fragrance ad, I immediately had a perception of its entire meaning. It is interesting to see how the advertisers for this particular advertisement try to pull people in and buy their product. This ad is an example of the sexual influence ... Read More

An Analysis of Ikeas Marketing Strategy (3089 words, 6 pages)

1.Introduction 1.1Background This report is the further report based on the initial report of Australian furniture retailing industry. Here, it will be mainly focus on one of the distinguished company in Australia - IKEA - operates in the furniture retailing industry. Meanwhile, it will attempt to analysis the marketing mix ... Read More

An Outline on Marketing (4688 words, 9 pages)

Marketing Outline I.Current Situation A.Current Goals and Objectives 1.Improve customer relationships 2.Expand products and services 3.Expand overseas 4.Expand partnerships 5.Profitability in every Amazon.com business B.Current Strategies 1.Partnerships 2.Media and target advertising 3.Affiliate program C.Current Policies 1.Privacy 2.Pricing 3.Return II.SWOT Analysis A.Strengths 1.Leading online bookseller 2.Leading online music retailer 3.High profile ... Read More

A Study on Ralph Lauren Company’s New Line of Drinkable Fragrance, the Market Analysis, Competitive Analysis, and Marketing Strategies (1518 words, 8 pages)

Product DescriptionRalph Lauren Company is planning to launch a new line of drinkable fragrance called RL Mystery . RL Mystery will be positioned by the slogan You have no idea demonstrates that the brand offers more desirable product features and benefits at a luxurious price. Ralph Lauren makes use of ... Read More

Online Advertising and Its Impact in the Marketing Campaigns of Organizations (1489 words, 5 pages)

The ad landscape is changing, peoples aspect is changing. We used to look at the billboards, for print newspapers and now we are looking for screens, which is TVs, desktops, laptops and smartphones. As consumers, we all see ads in everywhere at all the time. Internet and the social media ... Read More

Published: Tuesday 29th of October 2013