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the four p’s Essay Examples

33 total results

Marketing Mix and the 4 P’s of Marketing (1135 words, 3 pages)

Marketing Mix 3 The Four P's 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires andor needs. Although the customer is not included in the marketing mix, the customer ... Read More

Hurting My Finger in a Chain Net (676 words, 2 pages)

Growing up I played several sports. Basketball happened to be my favorite. I used to play it every day growing up. I had several friends plus my little brother who I played with all the time. My worst injury from the game came from a chain basketball net of all ... Read More

Homeless Camps and the Law (1112 words, 4 pages)

They are seen everywhere, especially in more populated towns and cities. As they are coming down the sidewalk others cross the street to avoid them, feared by some who dont understand them. Rarely are there offers of help or comfort to their already depressing lives, or their stories asked about. ... Read More

A Discussion of the Changes in Marketing Theories and Models (1015 words, 5 pages)

Changes in Marketing Theories and ModelsThe business environment is going through quick changes facilitated globalization and on-line innovations. Marketing concepts and models prevailing today will be antiquated tomorrow. Likewise, the unadulterated substance of the marketing science is that should be versatile. Borden characterizes the advertiser as a "decider", a "craftsman", ... Read More

A Research on Old and New Marketing Mix Management Paradigm (2713 words, 4 pages)

market mix Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lose its position. ... Read More

A Discussion of How Today’s Dominant Marketing Mix Paradigm Become a Strait-Jacket (2711 words, 4 pages)

Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lose its position. New approaches ... Read More

An Introduction to Marketing a Dynamic and Rapidly Growing Discipline (574 words, 1 pages)

IntroductionMarketing is a dynamic and rapidly growing discipline. This is a university discipline that aspires to become a professional discipline (Hunt 1992). Since its inception, the achievements have been made in several areas of marketing. Scholars have relied on the knowledge of such disciplines as anthropology, economics, mathematics, psychology, statistics ... Read More

An Analysis of the Importance of Strategic Marketing and the Four P’s of Market Research by Kotler (1645 words, 4 pages)

Strategic Marketing and the Four Ps of Market Research Strategic Marketing and the Four Ps of Market ResearchWhen it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).Market segmentation and ... Read More

The Organic Approach in the Writings of Emile Durkhiem (285 words, 1 pages)

(holistic approach), during the eighteenth and nineteenth century weremuch concerned with the nature of society and of the human social institutions. Their interestslay rather in what human society essentially is, than in the history of its development, eithergenerally or in particular cases. Thus Comte, like his predecessor and teacher Saint ... Read More

An Essay on the Four P’s of Marketing (1053 words, 2 pages)

IntroductionThe Prenatal Clinic that is located in Bryan, Texas, has been chosen as a subject of marketing analysis for this paper. First of all, the paper will describe the four marketing Ps, because product, place, price and promotion are the vital components of the marketing strategy of any organization an ... Read More

A Critical Review of Procter & Gamble’s Marketing Situation and a Proposition for an International Marketing Strategy (566 words, 2 pages)

CASE STUDYProcter GambleGoing Global in CosmeticsQ1. Critically review the current marketing situation facing PG.Company, which wants to grow, develops ambitious aims and a plan to achieve it. A feasible plan is based on an analyse of the strengths and weaknesses of the company (the internal analyse) and opportunities and threats ... Read More

An Analysis of the Four P’s in Marketing (377 words, 1 pages)

The Four Ps Of Marketing The Four Ps Of MarketingWhile the forms of marketing are almost as varied as the products themselves,there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics ... Read More

An Introduction to the Analysis of Becoming a Parent (1246 words, 2 pages)

Becoming A Parent A Complex Look at the Decision to Have a ChildA complex look at the decision to have a child.Having a baby has become an increasingly popular idea, causing thousands of couples and singles alike to consider parenthood. As Engel (1998) points out, the decision to have a ... Read More

Rules and Regulations for Doing Business in Mexico (425 words, 1 pages)

When doing business in Mexico, there are a few rules and regulations that you must follow in order to be successful in their market. Mexican business hierarchies are the same as the Americans, so no need for change there. If you have an advanced educational degree, it should be on ... Read More

A Comparison of Standardization and Customization of Internal Marketing Strategies (1586 words, 3 pages)

Part A Compare and contrast standardization with customization of international marketing strategies. The notion of globalization - a global firm pursuing a global strategy - is very appealing to managers. (Hardy, 1994, p365). As soon as the firms decide to expand into the global marketplace, the international marketing manager should ... Read More

An Introduction to the Issue of Plastic Household Products (492 words, 1 pages)

Plastic household products are such as food containers, drinks containers, buckets, rubber hose, bottles, spoons, forks, bowls etc are a necessity of basic needs by the people and it is very useful. For example, It does not only help to contain food in a Tupperware container, it also helps to ... Read More

An Analysis of the Ways to Promote an Item in Marketing (855 words, 2 pages)

When it comes to marketing there are numerous ways to promote an item, but basic marketing strategy states that the four P's can describe the most important. The four P's are product, place, promotion, and price. A product may be a physical good, a service, or both. Place is concerned ... Read More

A SWOT Analysis of the Hilton Hotels (2553 words, 5 pages)

Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the use ... Read More

An Analysis of the Theme of Prejudice in the Novel The Light in the Forest by Conrad Richter (626 words, 1 pages)

In the Novel The Light in the Forest, prejudice is the most important theme. The idea of judging someone before you meet them is mentioned repeatedly throughout the novel. True Son, the protagonist of the story, is hateful towards the white race. Even though he was born a white boy, ... Read More

An Analysis of the Marketing Strategies Developed by Fraser and Neave Limited (2654 words, 4 pages)

Introduction Fraser and Neave Limited (FN) has its origins, more than a century ago, in the spirited decisions of two enterprising young men, John Fraser and David Neave, who diversified from their printing business to pioneer the aerated water business in Southeast Asia in 1883. From a soft drinks base, ... Read More

An Introduction to the Integrated Marketing Communications IMC (1321 words, 2 pages)

Introduction Integrated Marketing Communications (IMC) is defined as "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company ... Read More

An Analysis of Marketing Management Philosophies (3016 words, 6 pages)

The research was required to be done using References from the internet only without using books. Marketing, a Focus on the Customer What is marketing The Marketing Mix Type of organizations that use marketing Origine of Marketing Exchange and Utility four main types of Utility The Marketing Management Philosophies . ... Read More

An Analysis of Current Trends of Marketing (1569 words, 3 pages)

Current Trends of Marketing By Rachel Jones In my research, I have found that marketing trends has not changed much over the years in certain aspects it has just heightened or become more influential organizations' must do research in order to market successfully. The market mix focuses on the four ... Read More

International Marketing Issues of the Coca-Cola Company in India (699 words, 1 pages)

The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing ... Read More

Analyzing the Channels of Distribution for Products (714 words, 1 pages)

The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product or service is ... Read More

An Explanation and the Origins of the Term Marketing Mix (757 words, 2 pages)

Marketing Mix The term "Marketing Mix" was born in the early 1960's and is one of the more popular phrases used in marketing. So what is the Marketing Mix? In an article titled "The Concept of the Marketing Mix" written by Neil H. Borden describes the four elements that actually ... Read More

The Four P’s in Marketing (454 words, 1 pages)

Marketing is a managerial process by which organizations identify, anticipate and satisfy target customer needs and wants better than the competitors do so as to build a mutually beneficial long term relationships. Marketing is an ongoing process. Developing the 4P's (Product, Price, Place, Promotion) is also essential. The Core marketing ... Read More

An Analysis of the Channels of Distribution and an Explanation of Four P’s (783 words, 2 pages)

Channels of Distribution The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product ... Read More

Marketing Law and Ethics (1111 words, 2 pages)

Marketing Law and Ethics Assignment One - Ethics Being ethical as a marketer has its advantages as well as its disadvantages. The 'negative' advantages are obvious, all of which point to personal and business gain. However, to say that one must act unlawfully to be unethical would be false. The ... Read More

The Concept of Marketing Mix (1316 words, 3 pages)

Introduction A marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed through to ... Read More

Published: Friday 25th of January 2013