Summary Of “Impact of the Marketing Work-Place Diversity on Employee Job Involvement and Organizational Commitment” by Susan L. Kirby and Orlando C. Richard

Summary Of “Impact of the Marketing Work-Place Diversity on Employee Job Involvement and Organizational Commitment” by Susan L. Kirby and Orlando C. Richard

Document details
Category: Business Studies Essay
Subcategory: Business Administration
Words: 736
Pages: 2

Summary of Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment In Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment, by Susan L. Kirby and Orlando C. Richard, the authors explain how to manage work-force diversity, concerns for the procedures used, and the outcomes produced by programs perceived to be unfair. The article discusses how managing diversity is a goal of organizations throughout the United States. Successfully implemented diversity programs result in a balance of organizational power, inclusion in decision making, and equal opportunity across all participants, which, in turn may lead to a competitive advantage for the organization (Kirby 1). Although the goal is to increase the overall happiness and commitment of the workers in order to get a competitive advantage, the use of race and gender based hiring and promoting has been known to produce negative reactions. Kirby and Richard then went on to discuss the issue of fairness in the diversity management programs. The goal to create a managed diversity deals mainly with fairness. The success or failure of diversity management program relies on what the employees believe of the program. A theoretical area exploring of attitudes and perceptions of fairness in a work related setting is called organizational justice, which has three parts distributive, procedural, and systemic (Kirby 2). Kirby and Richard then go on to explain these three parts the fairness of the resulting outcomes forms the core of distributive justice, the ends. The fairness of the process through which decisions are made forms the basis of procedural justice, the means. Systemic justice concerns the organizational context in which procedures and outcomes are stable. Having organizational justice is very important within a company, according to the writers. If people are rewarded unjustly it creates angry and dissatisfaction between the employees. Kirby and Richard were interested in what constitutes a just decision so they set up a study. This study...

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