An Outline on Marketing (4688 words, 9 pages)
Marketing Outline I.Current Situation A.Current Goals and Objectives 1.Improve customer relationships 2.Expand products and services 3.Expand overseas 4.Expand partnerships 5.Profitability in every Amazon.com business B.Current Strategies 1.Partnerships 2.Media and target advertising 3.Affiliate program C.Current Policies 1.Privacy 2.Pricing 3.Return II.SWOT Analysis A.Strengths 1.Leading online bookseller 2.Leading online music retailer 3.High profile ...
Read More