Marketing Essay Examples

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An Analysis of the Characteristics of Sales Promotion and Direct Marketing (837 words, 2 pages)

Sales Promotion Sales promotion affects the demand of a service or product differently to advertising. Whereas advertising is designed to create awareness and image the role of sales promotion is primarily to elicit an immediate purchase from the potential customer. Once again sales promotion doesn't seem as stylish or sophisticated ... Read More

A Case Study of the Consumer Buying Behavior and Marketing Strategy for Nike Company’s Athletic Footwear (2190 words, 5 pages)

Nike Sprints ahead of the competition, Yet has a long Way to Run A- How would you describe the buying behavior of consumers with respect to athletic footwear Buying Behavior is the decision processes and acts of people involved in buying and using products. Consumer Buying Behavior refers to the ... Read More

An Overview of Integrated Marketing Communications (IMC) and Its Effectiveness in Organizations (1067 words, 4 pages)

Integrated Marketing Communications (IMC) is defined as "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects ... Read More

A Company Overview and Marketing Strategy of Bally Total Fitness Holdings (3940 words, 21 pages)

Competitive Intelligence Checklist Bally Total Fitness Holdings 8700 West Bryn Mawr Avenue Chicago, IL 60631 Phone (773)380-3000 Fax (773)339-1120 E-mail jobsballyfitness.com Date established Incorporated in 1995 under present title General Background Ballys Total Fitness Holdings is the largest commercial operator of fitness centers in the United States. They offer an ... Read More

An Overview of Marketing: Inbound and Outbound Marketing (453 words, 1 pages)

Before you learn more about marketing, you should get a basic impression of what marketing is. See What's "Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?". Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs ... Read More

The Concept of e-Commerce in the Internet, Its Impact on Marketing, and the Advantages and Disadvantages of e-Commerce to the Consumers and Firms (3060 words, 6 pages)

Abstract E-commerce is a very recent phenomenum that redefines the traditional framework of marketing system in a radical manner. It changes the economics of marketing channels, patterns of physical distribution and the structure of distributors. Since it is a new phenomenum, theoretical and empirical analyses are still in the formulating ... Read More

The Different Factors to Consider in Marketing (1187 words, 2 pages)

Abstract The idea of marketing is very broad. There are many things to think about when successfully introducing a product into the market. Most important is the marketing mix made up of the four Ps, which are the controllable variables in a marketing strategy. Marketing has many definitions which are ... Read More

A Definition and Four Approaches to Marketing (775 words, 2 pages)

Marketing is more than selling and promotion The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, ... Read More

Published: Monday 28th of October 2013