A Case Study on the Strategic Position of Daimler-Benz AG in the Automobile Market (3655 words, 7 pages)
ASSIGNMENT MMG CONTENTS 1 Executive Summary................................................................p.3 2 Introduction..........................................................................p.4 3 Market audit.........................................................................p.5 3.1 External analysis.............................................................p.5 3.2 Internal analysis.............................................................p.6 4 SWOT analysis.....................................................................p.10 5 Segmentation.......................................................................p.12 6 Portfolio analysis..................................................................p.15 6.1 Product analysis............................................................p.15 6.2 Service analysis............................................................p.15 7 Strategy..............................................................................p.17 8 Conclusion..........................................................................p.18 EXECUTIVE SUMMARY INTRODUCTION Daimler-Benz AG is one of the most notorious automobile firms in the ...
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