Marketing Essays Examples For College & High School Students in PDF

938 total results

The Use and Application of the Five Marketing Concepts in an Organization (1700 words, 8 pages)

Introduction Marketing is the process of informing customers about a product sothat they can buy the product. From the society point of view, marketingrefers to the link between materials required and the economic patterns(Shulman, 2007). Marketing is a medium which clears the needs and wants ofcustomers thus building a long ... Read More

The Important Step of Targeting of Audience in Marketing and Making Them Embrace the Idea of Coca Cola Life (778 words, 3 pages)

Targeting of audience is an important step in marketing. It enables usidentify the group of persons to which Coca cola life will be moreappealing so as to maximise the opportunity of harnessing them. Accordingto National Arts Marketing Project (n.d), targeting of audience enables usto define the group of people to ... Read More

Systems That Can Be Adopted to Help in Marketing Intelligence and Competitive Advantage (1722 words, 7 pages)

Marketing departments in organizations often have a major role to play in business organizations. The departments require help from other departments to assist them carry out the duties efficiently and effectively. This calls for the adoption of systems that can help the department make its work easier and effective, and ... Read More

A Comparison of the Two Ads Launched by the Food and Drug Administration (995 words, 4 pages)

In today's digital world images are always being hurled around, we come across so many in just a day. You scroll past them on your smartphone, while browsing through social media, or internet shopping. They flash across the screen as you wait for your favorite television show to come back ... Read More

An Analysis of the Success of the NFL Marketing Strategy in the Business World (2025 words, 7 pages)

The NFL has become the most popular sports league in the world and one of the most popular sports brands in the world through genius marketing strategy. In the 2013, they set a new revenue record for sports leagues by earning 9.5 billion. They have the highest attendance percentage among ... Read More

The Rise and Success of the Bottled Water Industry in the United States (1794 words, 6 pages)

To Cap or To TapAn Essay About Bottled WaterThroughout time, water has been an essential part of human life because of its beneficial qualities and overall versatility. From the smallest of uses to the largest of uses, water is a vital resource for survival. One of the most, if not ... Read More

An Analysis of the Use of Rhetorical Elements in Georgio Armani’s Cologne Commercial, Aqua di Gio (1529 words, 6 pages)

In the most recent, along with often previous ones, Georgio Armani mens commercials, despite promoting something of luxury, is constructed with many rhetorical skills in order to promote their product, the cologne, and make the audience feel like it is a necessity, not just luxury item to have. In description ... Read More

A Case Study on Dove, a Consumer Product Brand (2767 words, 15 pages)

Part A Current market situation3 Background information Dove is a consumer product brand owned and marketed by UnileverCorporation (Gaeta, 2012). Unilever is a multinational corporationoriginating in the United Kingdom and headquartered in London. The Dovebrand was introduced in the UAE in 1957 and has now become the world'snumber one cleansing ... Read More

A Marketing Plan and Strategies in Introducing a New Product Into the Market for Toyota Motors Company (6007 words, 18 pages)

1. Executive summary This report presents a marketing plan and the strategies to be used inintroducing a new product into the market and ensure maximum sales revenue.The company of concern in this case is the Toyota Motors Company, whichwill be introducing a new brand the Toyota Camry into the market ... Read More

A Discussion on the Successful Running of a Business in Any Market (692 words, 3 pages)

Successful running of a business in any market structure needsconstant changes to the business strategies in order to maintain goodcustomer relations and market share (Takatoshi and Andrew 12). Thesechanges need to be aimed at attracting customer attention and thus thesales. Blackberry limited company started its operations as one of theleading ... Read More

The Necessity of Implementing Better Strategies and Market Research in General Mills Company (904 words, 4 pages)

General Mills Company was formed in 1982 after Washburn Crosby Company merged with a number of large mills in the United States. Over the years the management and progress of the company has been very unstable. The main strategic problem is that the company has lacked a good strategy to ... Read More

The Consequences of the Enron Company Scandal Involving Mark to Market Accounting (684 words, 3 pages)

Enron The Smartest Guys in the Room EssayEnron was, at its peak, one of the most major energy and power companies (natural gas and electricity) in the world. It supposedly made its money by selling energy and power, as well as through stocks however, mark to market accounting highly exaggerated ... Read More

The Factors That Contributes to the Demise of American Apparel (2268 words, 9 pages)

American Apparels Demise There are four definite factors that cause a company to fail. A company has failed when it has fallen to a point where it can never turn around and be successful. The factors are no income, poor stock performance, drop in sales, and debt. When a business ... Read More

The Competitive Advantages and Strategic Plans in the Global Business Marketing (369 words, 2 pages)

Strategic plans are major apparatus for the prosperity of business institutions. With this in mind, business managers and heads need to put their heads together and forge the best strategicplans to realize their set goals. These often have detailed components and an organization needs to take time as it examines ... Read More

An Analysis of Giacomo’s Pizzeria’s Effective Marketing Promotion (347 words, 1 pages)

Giacomos Pizzeria EssayGiacomos giveaway promotion fully relates to the process of AIDA, in that it utilizes AIDA within its marketing of the promotion. First and foremost, it caters to the A within AIDA which stands for awareness or attention by alerting customers to the existence of Giacomos. This was accomplished ... Read More

An Examination of the New Market Entrance of Starbucks (987 words, 5 pages)

Starbucks is the worlds main leading specialty coffee retailer, producing a wide variety of specialty beverages, as well as pastries and confections. There are approximately 8,400 Starbucks coffee shops throughout thirty different countries in the world. Starbucks sells their beans to airlines, restaurants, businesses and hotels. They also produce a ... Read More

An Experiment for the Purpose of Choosing a Product Based on Its Marketing (1904 words, 8 pages)

Color Desirability For Carbonated Drinks Among Young AdultsAbstractThe main purpose of this study was to determine whether the participants would choose blue as their favorite color drinkas it is the most popular color in the world. This would explain the color schemes companies use to market their product. We started ... Read More

A Comparison between the YouTube Channels of Two American Multinational Corporations: PepsiCo and The Coca-Cola Company (402 words, 3 pages)

Coca-Cola and Pepsi are two the most popular non-alcoholic beverageson the planet. Humanity is divided into those who like Pepsi and those wholove Coca-Cola. Therefore, there is a high competition between thesecompanies. Media plays the significant role in the development of theenterprise and the number of its customers. Moth argues ... Read More

A Discussion on the Commercials on Cigarettes (1011 words, 3 pages)

In past times when you would turn on your television set there was always a commercial on that promoted either a new brand of cigarettes or a brand of cigarettes that was already out before then. Even when I was just a little kid I remember seeing so many commercials ... Read More

An Analysis of Apple’s Market Strategy in the Release of the First Generation iPhone (928 words, 3 pages)

First Generation iPhoneThe First Generation iPhone was released in June of 2007 1 and, in my opinion, pushed the boundaries of what a consumers phone could offer them. The new phone was likely built to be user friendly with its multi-touch screen. The First Generation iPhone has only very basic ... Read More

A Discussion on the Shortage of Pumpkins in the Market (658 words, 3 pages)

Pumpkin Shortage CommentaryThanksgiving is almost upon us which means that grocery stores are starting to stock all of the ingredients needed for a long day of feasting. However, once all the dust has settled and grocery stores are taking inventory they might be surprised to see that they have a ... Read More

An Analysis of the Case Study “Keep Walking” Marketing Campaign of Johnnie Walker in 2009 (1832 words, 10 pages)

This case study analysis the Keep Walking marketing campaign launched in 2009 of Johnnie Walker for the Chinese market to explore how Johnnie Walker has adapted the marketing campaign to Chinese context by understanding (1) Chinese Collectivistic Culture (2) Chinese fandom culture (3) Wealth images in Chinese campaigns. Johnnie Walker ... Read More

An Evaluation of Customer Satisfaction for Fans Attending Baseball Games at Yankee Stadium (1352 words, 6 pages)

Our project will evaluate the customer satisfaction for fans attending baseball games at Yankee Stadium. The New York Yankees have been an iconic figure for New York City since 1923. Many fans remain loyal to the team, whether they agree or disagree with actions taken by the front office for ... Read More

An Analysis of the Starbucks’ Ad “Collapse into Cool” (1570 words, 6 pages)

Advertising is a special technique that lets someone sell a product or service through imagery. Although the image might look like a friendly advertisement, there could be a deeper message in an image. Advertising isn't always what it may seem like at first glance as it could be ambiguous. The ... Read More

An Analysis of the Possibility of Predictive POS Use in Alliance to Determine Future Consumer Behavior (1197 words, 5 pages)

One major problem with Alliances current use of POS is that it is not predictive. The information from the case study reveals that the organization is using their POS system in order to analyze past sales. However, what they are failing to do is make predictions on future consumer behavior. ... Read More

Preserving the Brand Quality or Selling It to the Masses (625 words, 4 pages)

The de Sauveterres face the issue of whether to preserve the brand quality of their grapeswine, or to increase the profits and market by selling to the masses a lower quality wine. Claire "wanted de Vallois to enter the affordable luxury market, selling directly to customers'' while her uncle believed ... Read More

An Analysis of Maple Grove’s Marketing Plan (378 words, 2 pages)

The goal of marketing controls is to ensure that the strategies, tactics, and programs that will make the sales goals a reality in the near future. We have these marketing challenges to face The creation of an innovative, upscale atmosphere that will entice more customers to come to Maple Grove, ... Read More

The Marketing Strategies of Beats Electronics, a Subsidiary of Apple Incorporated (690 words, 3 pages)

Beats Solo 2 headphones are one of my favorite products as I use themeveryday. Whether I'm studying, working out, or just listening to music inmy room, my Beats are a constant in daily life. The sound quality isperfect with noise blockers to ensure I am in a world of my ... Read More

Maintaining a Good Public Image with Corporate Social Responsibility (1974 words, 8 pages)

Every time we open our doors, we continue a commitment thats been growing since 1946 a brighter future for our team members, our communities and the world we live in. Statement of Corporate Social Responsibility, Target Inc. IntroductionRunning a large retail business is not an easy matter, and requires the ... Read More

An Examination of the Marketing Practices in Selling Ebooks (733 words, 4 pages)

The nature and novelty of their market allows ebooks publishers to use anti-competitive practices to achieve higher selling prices. Ebooks are typically priced around 10-15 even though the cost to produce and distribute an ebook is significantly lower than the same costs for a printed book. But through artificial scarcity ... Read More

Marketing Essay Examples