Marketing Essays Examples For College & High School Students in PDF

938 total results

A Review of the Marketing Strategy of the Orange Cup (4706 words, 11 pages)

The following business plan has been formulated to obtain 200,000 in capital to establish a coffeehouse on the campus of Doane College named The Orange Cup. This plan will also serve as a formal outline for the first five year's of operation. The financial forecasts show that this investment has ... Read More

The Various Factors That Affect Target Marketing (2231 words, 5 pages)

Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population, can ... Read More

An Introduction to Evaluating the Present Marketing Strategies (481 words, 1 pages)

1. EVALUATE THE PRESENT MARKETING STRATEGIESCurrently, OKeefes owner Manuel Gray has successfully established a market segment with the ice hockey players. However, he wishes to diversify his operation with the introduction of public skating, much like the format of rollerskating rinks. He has tried to implement these skating sessions with ... Read More

The Contributions of Marketing Through Fast Moving Consumer Goods (2142 words, 3 pages)

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received. But first companies have to bring consumers into the stores. The ... Read More

A Discussion of the Tobacco Case Study For the Marketing Ethics (15573 words, 29 pages)

Here is the tobacco case study for the marketing ethics discussionSenior Executives Caught in the Ethical Cross HairsShareholder Loyalty or Social Responsibility?Case Development Shelton S. Bridges, IV Stephen M. Mounts"You shall not bear false witness against your neighbor."For at least 3,400 years and probably much longer scholars, philosophers, theologians, and ... Read More

An Analysis of the Four Action Plans for an Aggressive Marketing Strategy to Expand Amazon.com (10399 words, 20 pages)

Amazon.com has experienced exceptional growth since the companys inception in early 1994. The company has grown to a massive online superstore with recent sales of 1.64 billion in 1999, an increase of 270 from the previous years sales. The stellar grow of the companys sales can be attributed to a ... Read More

The Importance of Internet Marketing and Its Challenges (3182 words, 6 pages)

Paradoxical Paralysis or Proactive Profiteering? Introduction - The Potential for Profit Electronic marketing on the Internet has bounded into the forefront of marketing communications. Not because it is a proven medium for marketing but because it offers vast, yet undiscovered potential for profitable business activity. There are many reasons why ... Read More

A Description of Thomas Nelson on the Use of Different Marketing Strategies To Penetrate the Market To Increase Sales (763 words, 3 pages)

Thomas Nelson uses different marketing strategies to penetrate the market toincrease sales. The NKJV Bible is aggressively marketed when the product falls short ofsales goals or the company is trying to break into a new market. They use strategies suchas paying Christian music groups to encourage and sell the Bible ... Read More

A Proposal of a New Marketing Strategy to Pond’s (569 words, 1 pages)

I propose not a new product but a new marketing strategy. A popular brand associated with Unilever is Pond's. Pond's is a strategic business unit that deals with skin-care products. I propose to begin a marketing campaign that will increase their revenue by as much as 50 with absolutely no ... Read More

The Challenges a Marketing Manager often faces, as shown in the Example of Mary Miller, Manager for Paper Products (566 words, 1 pages)

Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products' file folders and market them under their own name, (Natcom Inc.) rather than the File Xs brand, used by Paper Products. Mary ... Read More

Innovations in Behavioral Marketing and Benefits of Electronic Marketing (6074 words, 13 pages)

Innovations in Behavioral Marketing and Preface1 . Benefits of Electronic MarketingIII. Segmenting your Internet MarketII. Customer Adaptation to E-Commerce WebsitesAn online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach ... Read More

The Hi Frequency Concepts in Music Marketing (1224 words, 2 pages)

Music Marketing Hi Frequency ConceptsIn today's business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. Music marketing ... Read More

The Different Aspects of Marketing Strategies of Ford (4647 words, 9 pages)

The Twentieth Century was profoundly affected by the innovations of Henry Ford. The invention of the automobile gave opportunities to multitudes of people. These opportunities were not just in transportation, but in occupation as well. Today, no matter where a Ford is produced, the consumer knows that they are receiving ... Read More

The War of Marketing (1988 words, 3 pages)

There is a grand war going on in todays world that many of us are unaware of, but are affected by everyday. This war takes place at home, on the highways, in magazines, and in stores. It is the war of marketing. Just about every company that sells something is ... Read More

The Issue of Defining Marketing (664 words, 1 pages)

Defining marketing is not an easy task. Most people think that marketing is just advertising. It is true that advertising is a part of marketing. But marketing is much more then just advertising. In this paper several different difinitions of marketing will be stated. Based on these difinitions we will ... Read More

An Overview of Marketing (999 words, 3 pages)

Marketing Marketing is part of all of our lives and touches us in some way every day. To be successful each company that deals with customers on a daily basis must not only be customer-driven, but customer-obsessed. The best way to achieve this objective is to develop a sound marketing ... Read More

The Influence of Tobacco Marketing on Adolescents (594 words, 1 pages)

Tobacco marketing has long been a part of the adolescent experience. Images of the Marlboro cowboy and Joe Camel are familiar to generations of former and current adolescents. Recent changes in tobacco legislation have restricted advertising methods available to the tobacco industry. Gone are the days of cartoon images and ... Read More

A Summary of the Marketing Plan for The Body Shop (3345 words, 10 pages)

EXECUTIVE SUMMARY The year 2006 Marketing Plan for The Body Shop International consists of The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships ... Read More

Marketing of Changhong in China (1438 words, 8 pages)

Marketing of Changhong in China Section 1. Customer Analysis A. Segments 1. Color TV Pure flat serial Super flat serial Flat square serial Comments Largest segment, dairy products, segmented by regional needsfunctional Offeringsentertainment, accelerating growth 2. Projection TV Comments Second largest segment, technical offerings, Middle-class's favourites, high growth rate in ... Read More

An Analysis of the Marketing Distribution Channel of Harley-Davidson, Inc. (1218 words, 2 pages)

Marketing Distribution The assignment for workshop three is to find an internet article that discusses the channels of distribution of a product for a specific organization. The students are then required to write a brief summary of how the organizations channels of distribution support its product. The students must also ... Read More

An Overview of the Marketing Environment (1627 words, 4 pages)

The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization's ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to ... Read More

An Analysis of Potential Marketing Strategies of Bayer (1031 words, 3 pages)

Case Bayer ibuprofen Consumer behaviour 1 what is Bayer aspirin's current product position? Bayer aspirin current product position is nonprescription analgesic pills. According to the text, in competition in the analgesics market, Bayer aspirin dominated the aspirin market for many years. In recent year, acetaminophen and ibuprofen-based pain relievers have ... Read More

The Marketing Strategies That Will Create a Strong and Successful Nightclubs/Restaurants in Nova Scotia (6548 words, 18 pages)

Summary This NightclubRestaurant, "Low Tide" will be the premier, high-energy, themed dance, restaurant, and nightclub in South-Western, Nova Scotia. Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. We will provide ... Read More

The Important Role of Marketing Orientation for Companies to Be Successful (2764 words, 6 pages)

1.Introduction The following document is a response to the coursework assigned in MK207A Marketing Essentials. It outlines and describes what different orientations (marketing management philosophies) companies can go through and why successful companies end up sticking to the marketing orientation. 1.1.Structure This document will first describe what an orientation is ... Read More

The Role and Importance of Marketing Research (343 words, 2 pages)

Marketing Research Marketing research is so essential nowadays due to competition. In the recent years the market was the sellers market, therefore marketing was not so important, but now that it is the buyers market, marketing defiantly must be used. Organizations more than ever must use marketing research due to ... Read More

An Introduction to Green Marketing (1346 words, 2 pages)

THE GREEN CONSUMER By Green marketing is one of the hottest trends being used by marketers these days. In 1989 it barely existed, but by 1990 it was all the rage. In the past decade, Americans have displayed an increasing concern for the environment as they begin to realize it ... Read More

Green Marketing and Green Consumers (1499 words, 3 pages)

- - WHO IS THE GREEN CONSUMER, AND WHAT DOES HESHE WANT? Purpose Green marketing is one of the hottest trends being used by marketers these days. In 1989 it barely existed, but by 1990 it was all the rage (1, 25). In the past decade, Americans have displayed an ... Read More

A Study of Marketing and Marketing Chanels (587 words, 1 pages)

The core job of marketing is to expedite the process of getting seller and buyer together so they can make mutually beneficial exchanges, trading items they value in order to satisfy needs and accomplish goals. Approximately 80 percent of all product purchases involve intermediaries, member of a channel of distribution ... Read More

A Overview of McDonald’s Definition of Marketing (825 words, 2 pages)

PROBLEM STATEMENT In order for McDonald's to reach its goal of 'par excellence', it must use the full meaning and definition of marketing. Marketing is giving the target market what they want, when and where they want it, at a price they are willing to pay for it. REFLECTION OPINION ... Read More

An Analysis of the Marketing Mix on the Black Sheep Brewery (3189 words, 7 pages)

Content Page Introduction 2 Task1 1.0 The marketing mix on the Black Sheep Brewery 2 1.1 Product 2 1.2 Promotion4-5 Sales Promotion Sponsorship Advertising 1.3 Place 6 1.4 Price 6 Task 2 2.0 Logistic Facilities on the Black Sheep Brewery 7-9 Task 3 3.0 International Operation on the Black Sheep ... Read More

Marketing Essay Examples