A SWOT Analysis on Star Appliances, Inc (1490 words, 5 pages)
SWOT Analysis StrengthsComplete product lineGood reputationCustomer loyalty Employees creativityHigh quality productsExcellent post-sale servicesExperienced management team WeaknessesUnfamiliarity with foreign marketsLack of exporting experience Lack of foreign trained employeesSmall market share in the U.S.OpportunitiesInternational Expansion Innovative RD Penetrating unsaturated markets of Japan, Canada, and MexicoDeveloping online interactions with customers in Japan, Canada, ...
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