Business/Organizational Communication Essays Examples For College & High School Students in PDF

1287 total results

An Overview of the Role of Advertisement in Businesses (1506 words, 2 pages)

Over the past one hundred years advertising has become an increasingly important aspect of business as the rise of mass media has allowed companies to reach larger audiences through such means as, radio, magazines, television, the internet, as well as other methods. The level of advertising varies from industry to ... Read More

An Analysis of the Bear Foot Theme in the Volvo Advertisement in 1990 (1444 words, 3 pages)

VOLVO'S "BEAR FOOT" MISSTEP INTRODUCTION The Volvo car manufacturers in 1990, following a monster truck rally in Vermont, devised an advertisement to show the strength and safety of the Volvo station wagon. The actual event of 1990 was one whereby a monster truck which because of its size was given ... Read More

An Analysis of the Role of Women Portrayed in Newspaper Advertisements from the 1920’s, 1930’s, and 1940’s (1944 words, 3 pages)

The 1920s, 1930s, and 1940s are often considered three of the most controversial, radical, and progressive decades in American history. Many politically, socially, and economically vital events took place during these eras that forever transformed America and its citizens. However, while domestic and global catastrophes such as the Great Depression ... Read More

The Advertisements of Trojan Condoms Are Immoral (879 words, 2 pages)

Get It On? Advertisements use misleading words and sexual content to sell products. A majority of these advertisements are targeted towards teenagers, which lowers the standards and basic morals of society and creates more problems than any product can solve. Trojan Condoms deliberately target their advertisements towards teenagers and college ... Read More

A Review of the Advertisement Tricks Used by McDonald’s to Lure Customers (968 words, 2 pages)

It's the 2005 NBA finals and I am anxiously waiting to hear the half time reports from the commentators between the Detroit Pistons and the San Antonio Spurs. Instead I hear the McDonalds high light half time report that appears on the television screen. They advertise their new Big Mac ... Read More

A Look Into the Speech of Dr.Martin Luther King- I Have a Dream (600 words, 1 pages)

"I have a dream that one day this nation will rise up and live out the true meaning of its creed " We hold these truths to be self-evident that all men are created equal." Dr. King stated this in his famous " I have a Dream" speech in Washington, ... Read More

An Explanation of the Pro-Censorship Movement and an Argument Against It (1699 words, 6 pages)

Censorship violates our First Amendments rights to free speech. It does this by suppressing information contained in books, magazines and other publications as best said by Berger, Censorship is the control of communication between people. It includes restriction on what can be written in books, newspapers and magazines what can ... Read More

An Analysis of the Basic Appeals of Advertisement (469 words, 1 pages)

Basic Appeals of Advertisements Advertising is designed to inform, influence, or persuade people. To be effective, an advertisement must first attract attention and gain a persons interest. It may then provide reasons for believing the advertisers claims. Advertisers use a variety of techniques to create effective advertisements. They start with ... Read More

An Analysis of the Topic of the Advertisements for Children in the United States (4331 words, 13 pages)

Across America in the homes of the rich, the not-so-rich, and in poverty-stricken homes and tenements, as well as in schools and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to ... Read More

An Argument Against Censoring in America (740 words, 1 pages)

The 1st Amendment and our Rights Freedom of Speech, freedom of expression, both oral and written, from governmental prior restraint, except as such expression constitutes libel, slander, obscenity, sedition, or criminal conduct such as bribery, perjury, or incitement to riot. In the U.S., this freedom is protected by the 1st ... Read More

A Look at of Manipulation in Advertisement (2246 words, 3 pages)

Have you ever asked yourself why this sudden need of chocolate after watching a Mars Bar publicity? Maybe it was a subliminal message, a hidden code hardly identifiable with the eye but sent directly to the subliminal part of the brain, which detects it with ease. Those codes are delivered ... Read More

An Argument Against Book Banning and Censorship (660 words, 2 pages)

Book Banning Topic AreaBook banning Specific PurposeTo persuade my audience that book banning is uncalled for. Thematic StatementThe banning of book will not stop situations from existing it only will provide for the ignorance of people stemming from the ignorance of others. IIntroduction A.Develop favorable interest toward the subject. 1.Read ... Read More

An Essay on the Field of Advertising (1450 words, 2 pages)

Commercials can cost millions of dollars. Radio ads have the task to describe a product without the consumer actually seeing it. Newspaper and pamphlets must do it without sound. Who has this unlucky job of middleman between producers and consumers? Advertising managers have this monstrous task before them day in ... Read More

Censorship and the Banning of Hate Sites by the United States Government (1581 words, 3 pages)

The Internet is the largest and most accessible form of mass media available today. It allows anyone with a few simple tools to consume, and produce, information and ideas to millions of people at a practically non-existent cost however, with the Internet growing at such a fast pace, controversies are ... Read More

The Negative Effects of Advertising to Children and Youth (2061 words, 8 pages)

Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. American Marketing Association defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the ... Read More

The Notion of Liveliness in Television in The Concept of Live Television, an Article by Jane Feuer (819 words, 2 pages)

In the Article The Concept of Live Television Ontology as Ideology, Jane Feuer presents the idea of liveness in television. Television as an institution identifies all messages emanating from the apparatus as live. However in the technological advances, the meaning of live has greatly changed. Computerized editing equipment has made ... Read More

The Importance of Humor in Creating an Effective Advertising for Marketers (3130 words, 16 pages)

I. Introduction Advertising is one of the critical marketing variables which marketers use to differentiate products in a cluttered marketplace. In order to increase the effectiveness of advertising for a product, advertising messages should be unique and meaningful. This concurs with the von Restorff effect, which concludes that interference is ... Read More

The Two Definitions of Patriotism in Saying Goodbye to Patriotism, an Article by Robert Jensen (1746 words, 2 pages)

The definition of the word patriotism is one to be questioned, or pondered over. If you ask any random citizen on the street what patriotism means, you will get a variety of answers. Some answers will probably come as a shock to you. Since the September 11th tragedy, the word ... Read More

An Analysis of the Advertisement for Nicole Nail Lacquer and Its Effects on Attracting the Audience (1212 words, 2 pages)

Advertisements Advertisement is a part of everyday life. It is seen and heard all around the world at all times. Also it comes to us in many different forms. Advertisements can be seen in magazines and newspapers and on billboards and television. They can be heard on the radio or ... Read More

The Canadian and Taiwanese Offices of the Forever Young Global Advertising and Communications Team and a Proposal for the Rise of Their Effectiveness (758 words, 3 pages)

The Forever Young global advertising and communications team was divided into 6 members in London office at the first quarter of 1999. Janet Carmichael was the team leader followed with an account director, account executive, agencys creative director, an art director and a copy writer for the London office. By ... Read More

The Three Hallmark Programs of the University of Asia and the Pacific: Values Education, People Development, and Research and Communication (412 words, 1 pages)

"The UAP Hallmark Programs" Last September 22, 2000 was the People Development Day of the University of Asia and the Pacific (UAP). It was highlighted with a program that became a gathering of the high ranking personalities the university has like the UAP president, Dr. Mario D. Camacho the Dean ... Read More

Understanding the Manipulative Nature of Subliminal Advertising (2276 words, 3 pages)

Are you sure that you arent being subconsciously manipulated into making decisions that you wouldnt normally make? Are you sure that over the next few days, your purchases of popcorn and Coke will be completely under your conscious control? Are you even sure that I havent embedded secret messages into ... Read More

A Paper on Advertisement Based on Works of John Solomon and Scott Charles (378 words, 1 pages)

Masters of Desire The Culture of American Advertising by John Solomon Always Real Coke chillin in the Hood By Scott Charles How would these two guys analyze an advertisement? Evidently, these two guys know how to sell something. When I see an advertisement, I see them like Solomon and Charles ... Read More

The Effects of Milk Advertisements on Women (879 words, 1 pages)

Women grapple with their perception of a ideal body because of society's imposed ideals. Women traditionally take on the submissive role and exist solely for the purpose of the male sexual fantasy. The Milk advertisements exemplify a stereotype of women in our society. To promote a product such as milk, ... Read More

An Analysis of Promotional Advertisement of Products (660 words, 1 pages)

This advert is a promotional advertisment and it is trying to sell its product to the audience the advert strongly relies upon this use of photographic imagery. And features an advertisement for the after shave Dune Pour Homme. The advertisement uses a variety of signifiers which publicise both the identity ... Read More

An Overview of the Rationale of the Study of the Advertisement (6164 words, 14 pages)

1. Introduction 1.1 Rationale of the study We live in a world of advertising. As potential consumers, we are endlessly bombarded with all kinds of product or service information from various media including newspapers, magazines, television, radio, posters and Internet, etc. Advertising provides a valuable service to society and its ... Read More

An Analysis of Advertisement in People (276 words, 1 pages)

In life people like to believe that happiness can be bought. Many people enjoy buying products that they really don't need. Advertising "makes beauty by using up resources " by making a thing seem better then they really are. Unmindful consumption will soon destroy our world, as we know it. ... Read More

An Analysis of Generation in Advertisement (1046 words, 2 pages)

Webster's Dictionary defines a generation as a group of individuals born about the same time the average time interval between the birth of parents and that of their offspring. Advertisers use different generations to bind people together and to market to. Generational advertising is the marketing to people in common ... Read More

An Analysis of the Content of Various Advertisements (8524 words, 32 pages)

Thomson Holidays "Simon the Ogre" (Beattie McGuinness Bungay)SynopsisThe new Thomson Holidays ad tells us the story of Simon the ogre, a husband and a father of a beautiful family who has the appearance of an ogre with teeth sticking out of his mouth and horns growing out of his head. ... Read More

Analysis of Budweiser Advertisements (1247 words, 2 pages)

Busweiser commercialsBudweiser produces many commercials through each year. None are as iconic as the ones they choose to air during the super bowl. This is when they have the highest viewers to advertise to at one given moment. Some are funny, and others are heartfelt. Most of the time you ... Read More

Business/Organizational Communication Essay Examples