An Audio Visual Range of The Indesit Company (2121 words, 7 pages)
Marketing Communications Report. Table of Contents Main Sections 1 Introduction....................................................................................3 2 Executive Summary.........................................................................4 3 Analysis of Marketing Situtaion......................................................................5 3.1 Market Analysis..........................................................5 3.1.1 SWOT Analysis ..............................................6 3.1.2 PEST Analysis ...............................................6 3.2 Targeting and Segmentation.........................................7 4 Marketing and Communications Objectives..........................................8 4.1 Marketing Objectives.... .......................................................8 4.2 Communications Objectives..................................................8 5 Strategy.......................................................................................................9 6 Tactics.................. ...................................................................................10 ...
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