Stategic Management of Southwest Airlines (2320 words, 5 pages)
EXECUTIVE SUMMARY Southwest Airlines provides low-fare, no-frills, air transportation to fifty-eight cities in the United States. While competitors suffered tremendous loses or bankruptcy from the impact of September 11, 2001, Southwest Airlines has maintained its existence, profitability and its employeecustomer service integrity. Electronic ticketing or on-line ticketing has been the ...
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