Marketing Essays Examples For College & High School Students in PDF

938 total results

A Market Analysis for Shoes of Prey, an Online Business (2774 words, 10 pages)

Online retailing is a business strategy where a firm or an individual uses the internet to sell products directly to their consumers. The modern day technology has facilitated this form of business, giving people the opportunity to buy at the comfort of their houses using their mobile phone or personal ... Read More

A Market Analysis of Why, a British Magazine (2217 words, 12 pages)

Executive SummaryWhy magazine is the latest entrant into lifestyle industry as it delves into a thriving market competing within a tightened market where pricing, quality, and content are required in balanced combinations. Why magazine will be launched for addressing the core and burning issues of younger and teenage women. Launching ... Read More

An Examination of the Topic of Company Branding in the Book, No Logo by Nomi Klein (633 words, 2 pages)

No Logo is a book by a Canadian author named Nomi Klein. She hits the topic of company branding. Branding started in the 1980's, for the reasons of advertising. All throughout the book her forces is how big box companies are more about producing brands other then quality products. Nomi ... Read More

An Analysis of the Camel Cigarette Ad and Its Effects on Consumers and Society (623 words, 4 pages)

In our consumer-filled world, advertising is the utmost expensive technique companies use to sell their goods. Advertising serves the purpose of persuading consumers to buy a product, while simultaneously convincing viewers that the companys item will offer something better than competitors. Increases in product replication thrust selling pressure, thus requiring ... Read More

An Analysis of the Marketing and Essential Components of Business Operations (2648 words, 11 pages)

The Sof-a-logue is a ten year old social media company that enables its users to interact online by sending text messages, and sharing multimedia content. The Sof-a-log users can share photos, videos, and voice messages with other users on the site. The company has experienced sustained growth over the last ... Read More

A Comparative Analysis of Promoting Health and Wellness in Black Girls Run and Girls on the Run (928 words, 3 pages)

Black Girls Run and Girls on the Run both share the objective of promoting outstanding health and wellness among women of all ages. However, the Black Girls Run mission is to improve African-American health statistics, and Girls on the Run is directed to all girls from ages 8 to 13 ... Read More

Strategic Recommendations on How Amazon Can Best Use Their Advantages to Market Share and Supply-Line Innovation (3939 words, 1 pages)

Amazon is an American company, founded in 1994 and based in Seattle. It is one of the worlds largest companies, with revenues just short of 90 billion USD in the 2014 financial year, and its retail portal Amazon.com is the worlds 6th-most visited website. It is the largest internet-based retailer ... Read More

The Strategic Direction of Vandelay Company in Terms of Marketing Activities and Environmental Competitiveness (5320 words, 18 pages)

The follow paper is a comprehensive marketing plan for VandelayCompany, a fictional technology manufacturing and sales company. The paperfirst provides a background of the company, providing its mission statementand suggesting its future direction. It then examines the competitiveenvironment while defining marketing goals in congruence with the targetmarket. From there, advertising ... Read More

An Analysis of the Marketing Strategies of Kudler and the Need to Expand to New Markets (1181 words, 5 pages)

In the field of marketing education, there is a great importanceplaced on how to correctly meet the needs of changing markets throughcareful deliberation and marketing strategies. (Crosby, 2000) Muchconsideration is given to the process of formulating a marketing plan andcreating successful and effective marketing messages that appeal to targetmarket consumers. ... Read More

China: A Beautiful and Attractive Market to Sell Products or Not (676 words, 4 pages)

For some companies, China is a very attractive growing market with a large population and inexpensive labor pool. (Kofman Young, 2008) However, their overly restrictive and controlling laws about the conditions for entering the marketing are often seen as unethical and damaging to Western economies. (Trebilcock, 2015) One of the ... Read More

The Marketing Strategies of Coca-Cola Company on the Domestic and Global Arenas (1145 words, 5 pages)

Coca-Cola is a company that has long practiced global sales and marketing. They are an extremely popular brand and are largely recognized as the leader of the beverage industry. (Moss, 2013) One of the most amazing things about Coca-Cola is how theyve been able to realize success on several different ... Read More

A Post-Modern Exploration of Consumer Culture (4181 words, 21 pages)

1!INTRODUCTIONWe live in an age where one can go to a coffee shop and order a pumpkin spice latte. This is a beverage in which its ingredients contain no actual traces of a pumpkin. Pumpkin spice is a mix of nutmeg, amongst other herbs and spices that create a smell ... Read More

Profile of the Modern Consumer (1914 words, 6 pages)

1Consume to DestructToday we live in a world where the amount of options for a given item has become excessive and all that can be had is attainable within weeks, days, and even in some cases hours, such as Amazon Primes recently announced service. With the democratization of tools and ... Read More

The Positive Change in the Environment or Community in the 2010 Pepsi Refresh Project (750 words, 3 pages)

The 2010 Pepsi Refresh Project Two Supported Online ElementsThe Pepsi Refresh Project was a classical corporate social strategy (CSR) marketing launched in 2010. Pepsi offered 20 million to grant individuals or organization that come up with an idea, which has a positive change in the environment or the community. Measuring ... Read More

The Pepsi 2010 Refresh Campaign: An Overview of the Marketing Strategies of Pepsi (3611 words, 14 pages)

The Pepsi 2010 Refresh CampaignA case study of Pepsis marketing strategiesThe Pepsi Refresh Project, a marketing campaign launched on January 13, 2010, aimed to select consumers ideas and fund them in six categories education, health, neighborhoods, arts culture, food shelter, the planet, and do good for the gulf on purpose ... Read More

An Explanation of the Importance of Brand and Its Characteristics in Business Marketing (3012 words, 11 pages)

As a buyer whenever one goes into a mall or even a small shop, the first thing heshe looks at is the brand. The purpose of this statement was to show the importance of a brand and its following characteristics. From among all the characteristics, the one called the Brand ... Read More

A Discussion on the Solutions to the Problems in the Areas of Marketing, Human Resource Management and Operations (1164 words, 4 pages)

(d) Suggest possible solutionsalternatives to address (potential) problem areas in terms of marketing , human resource management and operations.The first problem is patient satisfaction. Many hospital administrators and providers focus on improving patient care, and while its an admirable goal, better care does not always mean a higher level of ... Read More

A Look at the Marketing Strategies Used by Dior Haute Couture to Survive into Another Era (2455 words, 9 pages)

ABSTRACT In Conspicuous Consumption, Veblen (1899) mentioned that the utility of consumption as an evidence of wealth is to be classed derivative growth. It is an adaptation to a new end, by a selective process, of a distinction preciously existing and well established in mens habits of thought..As Haute Couture ... Read More

The Formulation of a Business Strategy and Competitive Market Plan for Digara Construction Company (3890 words, 16 pages)

Executive SummaryThis report will identify and discuss a construction companys steps in formulating a strategy and ensuring its appropriateness to the current competitive market it faces. Part of the formulation of the strategy, the report must first analyse the vision, mission and core values of the company to see if ... Read More

An Overview of the Marketing Plan for D-Link’s MI-MAXIMA (6575 words, 18 pages)

Milestone Ten Final Project Marketing PlanA marketing plan is a guideline for a company to follow, it let people involved know what their roles are and what they need to do. This paper outlines a marketing plan for D-Links MI-MXIMA. The plan will divide into several sections, includes business mission ... Read More

The Direct Marketing Target of Troxel Helmets (741 words, 3 pages)

Since the 1800s cowboys were always identified by their attire the cowboy hat being the most apparent item of clothing. Throughout the years styles have changed but one thing still remains the same when you are at a rodeo or deep in the heart of Texas cowboys are still wearing ... Read More

The Fundraising Activities of Non-Profit Organizations Like Bay Cove Human Services (Bay Cove) (1502 words, 5 pages)

IntroductionWith the evolution of the population in the world, the marketplace becomes more competitive. Organizations tend to be more structured in order to present a better services or products to the population. Organization is more likely devised in two major categories nonprofits or for profits, and each of them have ... Read More

The Importance of Implementation, Evaluation, and Control in a Successful Marketing Plan (1125 words, 5 pages)

A successful marketing plan needs to have implementation, evaluation, and control as part of the plan. Each part of these three steps is indispensable, they are complement to each other. Three steps rely on each other to make a marketing plan completed and further achieve businesses goals. ImplementationIn short, implementation ... Read More

An Overview of the Marketing Strategy of D-Link’s Mi-MAXIMA (1206 words, 6 pages)

Milestone Five Marketing Strategy ProductsTechnology has been part of our lives tangibly and intangibly. People utilize technology to make their lives easier. For instance, back in the old days, propertyranch owners used to hire bunch of guys take shifts to watch their livestock to prevent thieves to take their assets. ... Read More

Understanding the Principles of Marketing (2190 words, 9 pages)

Marketing a business is more than mere advertising and sellingproducts and services. Marketing a company is about understanding andidentifying potential customers and giving them the products and servicesthat they want. It goes beyond promotion activities and advertising.Effective marketing is achieved after every aspect of the business isexamined in relation to ... Read More

An Analysis of HSBC Marketing Strategy (3159 words, 10 pages)

HSBC Marketing Strategy Executive Summary In the current global setting, competition in all realms of lifecontinues to get intense especially within the business world. If everyorganization runs in the competition and attains success, the organizationsmust follow the approaches of strategic management. A number of approachesguide the industry to utilize the ... Read More

Brand Marketing and Its Role on Quality and Lifestyle (1096 words, 4 pages)

Branding has become much more than simply listing a company's name ona product as a means to let a consumer know what company they are buyingfrom. Proof can be seen in the way big name corporations like Coca-Cola,Apple, and Starbucks promote their products as not only a lifestyle butalso as ... Read More

A Research on the Emerging Markets of Cisco and Its Decline in Recent Years (1257 words, 5 pages)

Emerging markets such as Asia and South America will be increasingly important to the development of Cisco in coming years. According to Keith Mitchell (2008), the director of Cisco emerging markets, emerging markets account for over 50 growth in GDP around the world, and the 32 biggest emerging economies grow ... Read More

A Review of the Ad, Pump by Reebok (1349 words, 4 pages)

Reebok has advertised their new shoe, called the Pump. In doing so they use diction, sentence structure (syntax), and visual images to appeal the Pump to readers. This makes the ad stand out. It makes the ad memorable. The ad benefits from them because they are used in communicating the ... Read More

An Analysis of the Right Marketing Mix for Tremont 647 (1149 words, 4 pages)

IntroductionMarketing mix are the actions and tactics that a company uses to promote and market its products or services. Typically, it is made up by the 4Ps, which are Product, Price, Place, and Promotion. Product refers to the actual product or service that is being delivered. It delivers the minimum ... Read More

Marketing Essay Examples