Marketing Essays Examples For College & High School Students in PDF

938 total results

Creating a Good Company Image Through Low Cost Marketing (1737 words, 2 pages)

Many small businesses dont realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis ... Read More

A Situational Analysis of the Market Strategies of Starbucks Company (1335 words, 2 pages)

Problem StatementHoward Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for ... Read More

An Analysis and a Comparison of Coke vs Pepsi Fighting for Foreign Markets (3077 words, 17 pages)

Coke vs Pepsi Fighting for ForeignMarketsIntroductionThe soft-drink battleground has now turned toward new overseasmarkets. While once the United States, Australia, Japan, andWestern Europe were the dominant soft-drink markets, thegrowth has slowed down dramatically, but they are still importantmarkets for Coca-Cola and Pepsi. However, Eastern Europe,Mexico, China, Saudi Arabia, and India ... Read More

A Research on Market Segmentation (1778 words, 5 pages)

Market SegmentationMarket segmentation is the division of a market into distinct groups of buyers who might require different products or marketing mixes (Kotler et al, 1994). It is the division of a heterogeneous market consisting of buyers with different needs and wants, into homogeneous segments of buyers with similar needs ... Read More

The History, Market and Operations of Paccar Inc. Company (2993 words, 7 pages)

PACCAR INCORPORATEDNot too many people would guess Paccar Incorporated to be a high-tech growth company. But that is how Mark C. Pigott, the 46 year-old chairman and CEO, describes his family-run, Seattle-based, heavy-duty truck manufacturing company. The growth part, at least, is undeniable. In March, Paccar made Business Weeks list ... Read More

An Introduction to the Basic and Planning of Advertising and Promotions (3135 words, 4 pages)

Basics and Planning Introduction Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the ... Read More

An Analysis of Marketing Techniques Used by American Express (733 words, 2 pages)

Analysis of Marketing Techniques used by American ExpressAmerican Express continues to attempt to expand its customer base, while at the same time trying to keep its reputation as a card of status. Its successful marketing tactics in the United States compared to the slow expansion into markets abroad show its ... Read More

An Evaluation of the Market Strategy of Hewlett Packard (8221 words, 10 pages)

Strategy Paper Hewlett Packard, Inc. (NYSE HWP) TABLE OF CONTENTS SECTION 1 2 BACKGROUND 2 SECTION 2 2 MISSION, GOALS, AND STRATEGIES 2 Company Mission 2 Company Goals 2 Company Strategies 2 Management By Wandering Around. 2 Management By Objective. 2 Open-Door-Policy 2 Open Communication 2 SECTION 3 2 STAKEHOLDERS ... Read More

How the Airline Passenger Reservation System (APRS) Helps Achieve Market Competitiveness (882 words, 3 pages)

Executive SummaryIn a time when establishing and maintaining a market advantage is crucial, the use of technical innovations such as the Airline Passenger Reservation Systems (APRS) becomes a competitive necessity. Good business strategies in developing strategic alliances and exposing the consumer to a globally expanded product base allows airlines to ... Read More

A n Overview of Monopoly and Its Negative Effects in the Market (3543 words, 12 pages)

What is a monopoly? According to Webster's dictionary, a monopoly is "the exclusive control of a commodity or service in a given market. Such power in the hands of a few is harmful to the public and individuals because it minimizes, if not eliminates normal competition in a given market ... Read More

An Analysis of the Significance of Attitudes in Marketing (1342 words, 6 pages)

Attitudes and intentions have always been a major part of the marketers research. Attitudes, a persons overall evaluation of a concept, is used in the integration process to see how an object is thought of and viewed. Intentions also determine most voluntary behaviors. Measures of consumers intentions may not be ... Read More

The Origin and International Marketing of Proctor & Gamble (932 words, 2 pages)

International MarketingProctor Gamble originated in 1837, when William Proctor and James Gamble formed a partnership in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturer of high quality consumer goods sold at competitive prices. By 1992 Proctor Gamble was a multinational company with annual sales ... Read More

A Look the Tobacco Industry and Its Market (574 words, 1 pages)

Since my presentation was on Microsoft, I am going to try to analyze the Tobacco industry presentation. The Tobacco industry is an industry where they make tobacco products, then distribute it to stores, which then sell them to the consumer. Some tobacco manufactures are Camel, Marlboro (lights or reds? you ... Read More

A Debating About Whether Web Advertising is Really Worth It (1236 words, 3 pages)

Web Advertising Is it really worth it?Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? ... Read More

An Analysis of the Five Forces of the Tobacco Industry (1179 words, 4 pages)

Five Forces AnalysisThe industry being analyzed is the tobacco industry. The tobacco industry manufacturer cigarettes, snuff, chewing tobacco, etc. Customersa. The customers are the wholesalers and retailers of tobacco products. There are a large amount of customers in this industry, which makes the customers not very powerful. b. I believe ... Read More

A Look at 10 Greatest Marketing Mistakes and How to Avoid Them (5473 words, 13 pages)

The 10 Greatest Marketing Mistakes And How To Avoid Them!Its a certain fact that business these days is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a fair price. These days, you have to know how to market ... Read More

An Introduction to the Gateway 2000 Formed by Ted Waitt (1022 words, 2 pages)

Gateway 2000 was formed by Ted Waitt(CEO), in September 1985, in Sioux City, Iowa. The company was founded along with Senior Vice president Mike Hammond. In 1990, as the company began to blossom it was moved to its current location in North Sioux City, South Dakota. They formed Gateway 2000 ... Read More

A Summary of Laurence Jacobs Article A Guide for Marketing to China (272 words, 1 pages)

Annotated Bibliography VIIIJacobs, Laurence., Guopei, Gao. Herbig, Paul. ( 1996.) A guide for marketing to China There may be a hidden agenda. Review of Business. 18(1,) 3-6This article introduces an innovative strategy called CRM (Customer-relationship management) by which some wireless companies use to evolve their call centers. The author provides ... Read More

What You Need to Have and Prepare for Before Starting a Business (347 words, 1 pages)

IV. Description of the marketOur market is going to be focus mainly for the people that goes everyday to Church Street Station. This people are mainly tourist from everywhere in the world that comes to see the Themes Parks here in Orlando and they hear about Church Street Station and ... Read More

the Influence of Marketing on Consumers (2146 words, 4 pages)

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received. But first companies have to bring consumers into the stores. The ... Read More

The Coring Company: Marketing and Leadership (333 words, 1 pages)

The By 1968 Coring realized market conditions were changing, technology was shifting to a commodity based market. Corning did not know if they wanted to be in this market. Some of the internal technical leaders were willing to turn away from this market claiming Corning developed high margin and highly ... Read More

The Fight Between Coca-Cola and Pepsi for the Foreign Market (3091 words, 17 pages)

Home Free Essays Term Papers Free Stuff Research Zone Study Tips Auctions LinksCoke vs Pepsi Fighting for ForeignMarketsIntroductionThe soft-drink battleground has now turned toward new overseasmarkets. While once the United States, Australia, Japan, andWestern Europe were the dominant soft-drink markets, thegrowth has slowed down dramatically, but they are still importantmarkets ... Read More

An Analysis of the Boston Consulting Matrix of Dell in the Consumer Market (1937 words, 3 pages)

The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a ... Read More

Understanding Collaborative Selling and the Six Basic Steps to Increase Sales (728 words, 2 pages)

Collaborative SellingOn March 11, 1998 I attended a lecture held by John Littleson in Vineland NJ.The topic of his lecture was collaborative Selling. In which he presented the six best ways to increase sells. John is a multi millionaire he owns eight new car dealerships, two boat dealerships and several ... Read More

An Introduction to the Definition and an Analysis of the Direct Marketing (849 words, 3 pages)

DIRECT MARKETINGThe definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business ... Read More

Understanding the Concept Behind the Direct-Mail Advertising (3084 words, 7 pages)

Direct-Mail Advertising"Advertising may be described as the science of arresting the human intelligence long enough to get money from it." Stephen Leacock Philosopher extraordinaire "Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets." Matthew ... Read More

A Review of Selling The Invisible: A Field Guide to Modern Marketing by Harry Beckwith (2118 words, 4 pages)

Title Selling The Invisible A Field Guide to Modern MarketingAuthor Harry BeckwithPublisher New York, NY A Warner Time Company, hardback 1997Book ReviewHarry Beckwith is the founder of Beckwith Advertising and Marketing. He has worked with four of Americas best 100 service companies, nine Fortune 500 companies, and many smaller business ... Read More

The Modernization of America’s Media and Business in the 1920s (715 words, 2 pages)

The Modernization of AmericaThe Transcontinental Railroad was completed in 1869. The telephone was invented in 1876. The first practical system for a radio was developed in 1895. The Wright brothers created a flying machine in 1903. The first gas powered automobile, the assembly line and the refrigerator were produced in ... Read More

A Literary Analysis of the Article with These Words I Can Sell You Anything by Lutz (1088 words, 2 pages)

Professor Lutzs article With these Words I can sell you Anything describes many of the advertisement business tricks to draw consumers into buying their products. He describe the advertisers tricks as Weasel words, which are words that seem to mean one thing but really mean the opposite. To avoid falling ... Read More

The Revelation of Bitter Legal and Marketing Fights in Joel Glenn Brenner’s “The Emperors of Chocolate” (629 words, 3 pages)

In The Emperors of Chocolate, Jol Glenn Brenner reveals the bitter legaland marketing fights, espionage, deception, obsessive secrecy, and personalityclashes that dominate Hershey and Mars - and the candy industry as a whole. Milton Hershey and Forrest Mars Sr. were both great business men. They rantheir businesses in a high ... Read More

Marketing Essay Examples