Marketing Essays Examples For College & High School Students in PDF

938 total results

A Study of a Marketing Plan for Launer, a Luxury Handbag Company in England (2093 words, 9 pages)

Executive SummaryThis paper is written as a preliminary marketing plan for Launer to enter the Chinese market. The proceedings of it will be organized in the following order the marketing plan, then the marketing budget, and conclusion at the end. For the marketing plan section, the author first provides an ... Read More

An Overview of a Market Analysis for Launer, a Luxury Handbag Company in England (3035 words, 13 pages)

IntroductionThis essay is the second part of the International Marketing Project Plan, which is devoted to the economic analysis, market audit, and competitive market analysis of China for the British leather goods manufacture Launer. The crucial role of market analysis plays in international marketing is that it educates the business ... Read More

An Analysis of Different Marketing Strategies for Market Penetration (1623 words, 7 pages)

1. Analyze marketing strategies in reaching markets with their products or services.The employer's vital aim is to augment its deals while within the period in-between keeping up a top hand and this includes the marketing device. This selling method guarantees that the association venture, imaginative and prescient, and objectives are ... Read More

The Successful Market Penetration of Coach in China (810 words, 4 pages)

Successful International Retail Strategy Coach is an international fashion company which offers affordableluxury items for both men and women however, they are known for theirrecognizable women's handbags. The company focuses on offering high-qualityitems at an affordable price to the middle class. For instance, Coach(2017) stated their vision is, "To become ... Read More

A Comparative Market Analysis of Woolworth and Coles (2461 words, 10 pages)

Part AWoolworths CompanyWoolworth limited company is large company found in Australia which has extensive interest in retail across Australia as well as in New Zealand. Woolworth limited, by sales and market capitalization is the largest company that deals with retailing in Australia and in New Zealand. The company is the ... Read More

A Comparative Analysis of Pegasystems Incorporated and SAP SE’s 2016 Market Performance (2596 words, 14 pages)

Market OverviewExecutive Summary (Introduction)This research paper will attempt to add insight and summation in regards to 2016s stock market generally, and, more specifically, how two representative firms have performed within the market. Only the equities market will be discussed here, not bond or derivative markets (unless framed in relation to ... Read More

A Comprehensive Study of Carrefour’s Market Entry Strategies (3394 words, 15 pages)

Executive SummaryA company can enter a foreign market in several ways. These include exporting via direct and indirect channels, franchising, and foreign direct investments. When a firm is going international, it is important to examine the possibility of growth. In this case, I will explore the entry strategies that Carrefour ... Read More

A Literary Review of The 800-Pound Gorilla of Sales, a Book by Bill Guertin (1673 words, 6 pages)

AbtractThis paper is a critique of the book The 800 Pound Gorilla of Sales How to Dominate Your Market by Bill Guertin. Included is a summary about the book in order to help the reader of the critique understand the nature of the work under analysis a critical analysis on ... Read More

An Organizational and Market Analysis of Nestle, a Swiss Food and Drink Company (1941 words, 7 pages)

Nestle is the worlds most important food processing company. Running for over a century, Nestle was founded by George and Charles Page, and Henri Nestle in 1866, Switzerland. Processing wide rangevarieties of products baby food to chocolate to beverages it has won the hearts of billions from all ages and ... Read More

A Study of Marketing Issues in Pepsi, an American Food and Beverage Company (1246 words, 5 pages)

When one comes across the company PepsiCo, heshe will instantly think of Pepsi, the soft drink. However, PepsiCo is way more than that. Founded in 1965, PepsiCo is a multinational food and beverages company. Its headquarter is in New York of United States. Founded by Donald Kendall and Herman Layy, ... Read More

An Illustration of the Differences Between the Two Fields of Marketing Professional Opportunities and Diversification (2646 words, 11 pages)

In most of the cases, marketing careers are thought as selling either products or services, and we would like to underscore that while the aforementioned types of activities are included in the notion of marketing, the view of marketing needs to be expanded in order to include more areas. Marketing ... Read More

The Role of the Public Relations Department in the Ford Company South Florida (781 words, 4 pages)

The public relations department of a company has the critical role of building up the brand name and image as well as represent the companys message. The Ford Companys South Florida public relations department has done an excellent job of this by launching multicultural campaigns and promos that are founded ... Read More

The Diverse Ways Business Organizations Use Social Media to Their Advantage and Benefit (2821 words, 9 pages)

With the rapid advance in technology taking place on a daily basis, social media has become an inseparable part of human lives and a tangible issue for management within companies. Its understandable that employees enjoy using social media as a means to express themselves, but when these expressions and opinions ... Read More

An Analysis of the Broad Shifts in Marketing and the Contribution of the Themes and Force to the Shift (555 words, 2 pages)

MARKETING DISCUSSIONConsider the broad shifts in marketing. Are there any themes that emerge to these shifts? Can they be related to the major societal forces? Which force contributed to which shift?Nowadays, more and more firms are shifting their marketing effort into consumer empowerment through creating advertisements and promotions that highlight ... Read More

A Comparison of the Differences Between the Business-to-Business (B2B) and Business-to-Consumer (B2C) (514 words, 3 pages)

Is there a difference in the marketing research process you would use to evaluate a marketing problem related to a B2B (business-to-business) manufacturing company versus a consumer product company? Elaborate on your answer.Business-to-business (B2B) and business-to-consumer (B2C) are apparently two very different entities, that is why there is a need ... Read More

Understanding the Differences Between Market Development and Product Development in the Marketing Management of a Company (705 words, 4 pages)

Market development refers to that process that the marketing management of company or an organization undertakes to look for a new market for an existing product. In market development, there is existing product while the market is new. It is a strategic undertaking by the company to attain growth through ... Read More

A Comprehensive Market Analysis for Sheraton Hotel (1539 words, 7 pages)

About Sheraton HotelSheraton hotel is located in Australia, Asia, Europe, Latin America, MiddleEast, and Africa. The hotel has 383 properties in more than 56 countriesacross the globe. The main drivers for the business options is theforecasted elevated anticipation management, customer focus on themanagement of the hotel and the need for ... Read More

The Marketing Strategy of iPhone in the Smartphone Industry (1419 words, 5 pages)

The industry chosen to analyze is the Smartphone industry, also notable the hardware and software development industry. The organization will be Apple Inc. As they are the most noted today for their iPhone, where it has become a household name. Where the iPhone has gained so much steam that statics ... Read More

The Marketing Strategy for a New Airline Destination (565 words, 3 pages)

Introduction For airlines, getting a new destination is an opportunity that is noteasy to come by. The discovery of Atlantis as an upcoming destination forKent Airlines is a significant opportunity that should be grabbed as ameans of expanding the company routes and revenue. The new opportunity isup for grabs, and ... Read More

The Keys to Launching a Successful Brand Extension (966 words, 4 pages)

Brand extension is a common method used when launching a new product usually by utilizing the advantage of an existing brand name on the new product, in another category. A company making use of brand extension (also known as line extension) as a marketing strategy hopes to increase its profits ... Read More

Social Media Marketing as the Solution to the Poor Customer Relationship of RPZ Analytics (1110 words, 4 pages)

Social media is a vital marketing tool in today's business toestablish and build customer relationships and increase sales growth. Inpast years marketing tools used were non-traditional such as newspaperprint, flyers, radio and press releases. Although, these tools wereeffective during it's time, it only provided one way communication. Unliketoday's technology of ... Read More

The Impact of Celebrity Endorsement on Brand Recognition (435 words, 3 pages)

CELEBRITY PULL AND ADVERTISINGCelebrities and modern day idols are very persuasive models, adored by millions of fans with enormous potential to impact customers feelings, attitudes and behaviours. Enterprises often hire these celebrities to recommend a product since as a trusted icon, the public would tend to believe and imitate what ... Read More

A Marketing Plan on the Rationale for Cora Restaurant in Durham Region, Brooklin (1472 words, 6 pages)

IntroductionMarketing is a process of planning and strategy execution to deliver goods and services to the customers. The essential components of any marketing strategy are always the four Ps that consist of the product, price, place and promotion (Markgraf, Bert n.p). These tools ae a set of a social enterprise ... Read More

The Use of Integrated Marketing Campaigns by Flat2Heels (2485 words, 9 pages)

The executive summary below incudes details on the integratedmarketing campaign for Flat2Heels shoes. The domestic complain will launchin the U.S. with a combination of print and social media. The executivesummary includes the market overview, competition, product information,goals, and evaluation tools.Executive Summary Shoe company Flat2Heels which offers shoes with a removable ... Read More

The Importance of Adapting to a New Culture When Considering Venturing into Global Markets (1314 words, 5 pages)

When traveling to another country, it is crucial to take notice on legal, political, cultural, and moral differences. Marketers must also take notice in these differences. Before launching a campaign or launching a new product, it is crucial to understand the cultures consumer behavior. For example, in some places coupons ... Read More

The Mini Cooper and Its Integrated Marketing Strategy (1314 words, 5 pages)

Due to the rise in technology such as smartphones, tablets, and socialmedia, companies are using more of their marketing efforts towards socialmedia. Platforms such as Facebook and Twitter allow companies to not onlypromote their products, but provide a door for two-way communicationbetween the company and consumers (Clow and Baack, 2016). ... Read More

The Impact of Digital Social Interactions in Building Strong Brands and Brand Equality in Social Interactions as Brand Benefits by De Mel and Boccardo (420 words, 2 pages)

De Mel, S., Boccardo, A. (2014). Social Interactions as Brand Benefits A Sport Marketing Approach, Vol.4, World Journal of Social Sciences.This paper written by Sandy De Mel and Antonio Boccardo examines the impact of digital social interactions in building strong brands and brand equity. This study aims to fill the ... Read More

An Overview of the Overall Performance of Whirlpool Corporation and Its Marketing Strategies (3432 words, 18 pages)

Whirlpool Corporation is a global manufacturer and marketer of home appliances headquartered in the North America, which in individual regions, operates with separate manufacturing plants, technology centres and nationwide networks of sales and service outlets, offering diversified brand portfolios based on differentiated customer needs. (Whirlpool.com, 2017) This global orientation was ... Read More

An Examination of the Five Canons of Classical Rhetoric and Its Application to a Marketing Emergency Plan (2273 words, 8 pages)

The five canons of classical rhetoric have been used for billions of years. Well, maybe not billions of years but they have definitely been around for a long time. The canons are invention, arrangement, style, memory, and delivery. In the classical sense, invention is described as the argumentative, persuasive core ... Read More

An Analysis of the Food Advertisment for Heinz Company (848 words, 3 pages)

Application Paper 2For my advertisement analysis, I chose a food advertisement. In the advertisement, there are tomato slices stacked on top of each other, which are shaped to look like a ketchup bottle. The tomato slices also have the name of the company and other nutritional information just like a ... Read More

Marketing Essay Examples