Business/Organizational Communication Essays Examples For College & High School Students in PDF

1287 total results

An Analysis of the Advertisement for Glue’s Sunglasses in Recovery Magazine (589 words, 1 pages)

My advertisement was found in a recent addition to recovery magazine. Recovery is a magazine aimed at teenagers that fall into the category that enjoy surfing, skating and mainly punk and rock music. The particular advertisement I chose was explicitly for sunglasses but it was also for the retail store ... Read More

The Basics and Planning of Advertisements and Promotions (3618 words, 4 pages)

Basics and Planning Introduction Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the ... Read More

An Analysis of Two Way Communication (1021 words, 2 pages)

Two-way communication, with both parties able to express themselves on the most deep-rooted issues and really hear the other, is key to change in a familybusiness. That was the central point of John Messervey's address to the FamilyBusiness center, September 9, 1997 at the Springfield Sheraton.Messervey, of the National Family ... Read More

SmithKline Beecham’s Advertisement on the Importance of Healthy Skin (571 words, 3 pages)

One of the most popular trends of today is to have clean, clear, and beautiful skin. Thisadvertisement placed by SmithKline Beecham in the popular teen magazine,YM, rves tohelp people have healthier skin. The ad appeals to the teenager who wants to have theirskin gently cleaned, pores that are deep cleaned, ... Read More

The Influence of Perfect Bodies Advertisements Leading to Anorexia among Teenagers (2294 words, 4 pages)

A normal female takes a stroll down the streets of Manhattan and ends up at Times Square, probably one of the most colorful places on earth, which also has an abundant number of advertisements. As this female looks up at the pictures, she can see a Calvin Klein ad. The ... Read More

A Comparison of the Advertisement Influence of Nikes’ Classic Ad Just Do It, Just Stop It (1357 words, 2 pages)

Just Stop It, an insult directed towards Nikes classic ad, Just Do It. The insults and the questions all began at the demise of Nikes Corporate Image. For a long time Nike was considered a conscientious company who had honest concern for their global cohorts. Nike is truly a global ... Read More

A Discussion of Whether Advertisements Promote Dangerous Driving Behavior (492 words, 1 pages)

It is a familiar scene during prime-time television A young woman is shown driving a red Mitsubishi Eclipse down a country road at very high speed. The woman is -on her way to her grandparents' home, and the car is going so fast that it makes the house rumble when ... Read More

The Nature of Advertisements, the Good, the Bad and the Ugly (700 words, 1 pages)

"Wear it and be Happy," What is behind the words of advertisement? Besides how many different ads tell us the same thing, "buy, buy, buy." It seems like today, that all ads are summing up, that if you use their product, then your life will be better. Ads are supposed ... Read More

The Role of the Entertainment Industry in People’s Lives (777 words, 1 pages)

In todays modern society, the entertainment industry plays a vital role in peoples everyday life. From movies to Broadway, music to television, or even NASCAR to lawn mower racing, everyone has some form of entertainment that grabs their attention. In case of the hunger artist, he was trying to set ... Read More

Comparing the Advertisements of Absolut Vodka, Nissan and Southern Comfort Liquor (320 words, 2 pages)

Through much research I have found 3 advertisements for popular companies thatrange from well done to tasteless. Introduced first will be an ad that is done well and withtaste. Then, an advertisement that seems to be done poorly and has a message that couldbe misunderstood by some people. Finally, a ... Read More

Liberation Advertisement (606 words, 3 pages)

Freedom AdsIn America today, advertisements can be seen just about everywhere. They are frequently done ontelevision, radio, and billboards in newspapers, magazines, and catalogs and through direct mail to consumersaround the nation. The purpose of each ad is to appeal to the individual and persuade them to purchase theproposed product. ... Read More

The Analysis of the Dell Inspiron Advertisement (748 words, 2 pages)

Analysis of DELL Inspiron AdvertisementTodays world is an ever-changing whirlwind of technology and job markets with new and improved requirements. The technological advances made by computer companies are extremely complimentary to this ever changing landscape we call our lives.One of these companies is DELL INC. DELL has promoted its products ... Read More

An Introduction to the Tracksilator’s Sale Catalogs (920 words, 2 pages)

Dissect-A-Track ByTracksilator Inc.Fellow workers, this new device will debut in Tracksilators two hundred-page year-end sale catalogs. I, as vice-president of this company, have called together this meeting to discuss the presentation and marketing strategy of the new Dissect-A-Track. The details and parts of the device will be covered in todays ... Read More

An Analysis of the Product Line for Water in Advertisement (986 words, 3 pages)

The product line that was chosen was Water. There are numerous brands that have been developed in the field of water, hence leading to tough competition. But out of the various brands namely Masafi, Gulfa, Oasis, Hatta and Evian. The one with the highest market share was found to be ... Read More

An Analysis of Mass Communication Process in Advertising (1118 words, 2 pages)

Mass Communication ProcessThesis Paper Advertising (Chapter 11)Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, ... Read More

The Interesting Advertisements in the Magazine Playboy and the Relative Audience (1617 words, 2 pages)

He's a man who turns his leisure time into anadventure...He's a man with a discriminating eye...He's a man who is smart about his future." Playboy-Aug.,Sept.,Oct. 1996 While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of ... Read More

A Discussion About Tobacco Advertisements That Target the Youth (627 words, 3 pages)

Tobacco Ads Target Youth Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that ... Read More

An Introduction to Advantages and Disadvantages of a Web Presence (1667 words, 5 pages)

Advantages and disadvantages of a Web PresenceThe World Wide Web is a World Wide Market. It is a new way of selling. More and more customers expect to find your product news and specifications on the web. But even on the Net, you have to advertise your product. Using Internet ... Read More

The Development of the Advertisement System and the Loyalty of the Customers (2146 words, 4 pages)

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received. But first companies have to bring consumers into the stores. The ... Read More

Using Environmentally Conscious Propaganda in Advertisements (868 words, 2 pages)

WRIT 140September 11, 2000Environmentally Conscious PropagandaAlmost every single original concept today has become mainstream or shows a general trend towards becoming so. Propagandists realize this and often exploit these ideas, tainting their flavor of originality and creating a new generation of gullible wannabes who can partly adhere to any philosophy, ... Read More

A Comparative Essay on Two Adverts from Magazines (776 words, 1 pages)

Media Coursework Task Select two advertisements from magazines and write a comparative analysis of them. Adverts Vauxhall VectraGoodyear tyres The Vauxhall vectra advert shows a man, a dog and the car that is being advertised. There is a statement at the top of the advert, in quotation marks, supposedly spoken ... Read More

An Analysis of the Importance of the Advertising in the Human Society (760 words, 4 pages)

Everywhereyou go advertising is all around us.Whether it is in town with billboards and banners, or at home via themedia with T.V. or radio. Advertisingis important to study as it tells us about how the mind reacts to pictures,colours and words and how the right mix of these tools can ... Read More

An Overview of the Ideological Function of Advertisements (965 words, 4 pages)

The ideological function ofadvertisements can be considered in a great number of ways from the simplisticto the far more complex. It is from thesimplistic form that we develop, release and react to our innermost opinionsand beliefs upon a simple image.Advertisements work much like art in a way, displaying ideas andinformation ... Read More

The Important Things an Advertiser Needs to Know When Advertising for a Product (417 words, 2 pages)

An advertiserneeds to be very aware of the type of person that they are aiming to sell theirproduct to. They also need to consider what is likely to motivate that personto buy their product. This is so that they can create the right image for theirproduct and can persuade people ... Read More

Solving a Firm’s Communication Crisis (3780 words, 16 pages)

I have been assigned to solve a firms communicationcrisis after the purchase of a new production site 50 miles from London. Thecompany employs 120 people. This has led to split between the staff andworkers. The two diagrams show how the business will configure itscommunication before and after the change.Networkchart before ... Read More

An Advertisements’ Analysis Based on Erving Goffman’s Study of gender and Advertising (893 words, 4 pages)

In the context section I looked at Erving Goffmans study ofGender and Advertising and his coding categories, in order to prove that hisresearch is still evident today I carried out my own research by findingadvertisements which fit into his categories.I was a selection of magazines from Sunday supplement magazines. I ... Read More

An Evaluation of the’ AnaisAnais’ Perfume by Cachrel (1099 words, 5 pages)

Every advert is targeted at a certainaudience. It is designed to persuade a certain person of a specific age, sexand class to purchase the product in focus.In an advert, the productbeing advertised is portrayed to its target audience looking its best and upmost. The advert isadvertising 'AnaisAnais' perfume by Cacharel, ... Read More

Analyzing the Meaning of Personal Selling Through Interpersonal Communication (4731 words, 18 pages)

Question 1a1a.1 The definition and therole of personal face-to-face selling. According to Fill (1999)personal selling can be defined asAninterpersonal communication which involves face to face activities undertaken byindividuals, often representing an organisation, in order to inform, persuadeor remind am individual or group to take appropriate action, as requiredby the sponsors ... Read More

A Comparison of Newspaper and Television Advertising (417 words, 2 pages)

Fromdoing this project I can conclude that radio, newspaper and televisionadvertisements use different techniques to make the adverts appeal to theconsumer. Newspaper advertising concentrates on the use of the written word inconjunction with graphics and colour (where appropriate). TV advertising hasthe advantage of the spoken word, graphics and camera and ... Read More

An Examination on the Various Techniques Used by Advertisers (1310 words, 5 pages)

Examine the Various Techniques Used by Advertisers. Consider How TheseTechniques Are Used To Persuade Or Inform Their Target Audience Using At Least3 Examples Courtesy of www.Revise.it Chris Haley The way in which advertisers targetpeoples insecurities and desires is increasingly prominent in all forms of themedia. Television adverts, magazine adverts and ... Read More

Business/Organizational Communication Essay Examples