An Overview of the Issues of Volkswagen Company in Car Industry (930 words, 4 pages)
1.IssuesVW should pursue its quality improvementBad image of VWs managementProduction strategy only five platforms similitude between different brands productsCommunication with shareholders too high cost of capital2.BackgroundCompanyThe first VW Beetle was created by Pichs father at Hitlers request. In 1972, Pich went to VWs Audi unit, where despite his rottweiler reputation, ...
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