public relations

public relations Essay Examples

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Principles of Public Relations (1007 words, 3 pages)
The PR agency I chose was Minnesotas Exponent firm. They are the most awarded PR Agency in Minnesota (12 awards in 2011) and bring a wealth of experience to the brands they support (The Latest News About Exponent PR, 2011). The vision they hold is simply Creating Belief (Exponent PR, ... Read More
Public Relations and the Internet (1237 words, 6 pages)
Blogger Video and Internet PostingsBackgroundInternational lock company Kryptonite found themselves in public relations dilemma when news broke out that several models of bike locks could be broken into with only a pen. This situation led to major public backlash by users and tested the companys public relations measures. Public Relations ... Read More
How Gutenberg and Luther Utilized Public Relations (1113 words, 5 pages)
Throughout history Public Relations has been used in various fields, some in which one wouldnt think. Public Relations is used in medicine when trying to market a new drug or therapy option, in literature while trying to release a new book or magazine company, and even in theology. PR has ... Read More
Ethical Dilemmas in Public Relations (1244 words, 7 pages)
CIRTI??-BUZOIANU 209). To improve ethical decisions the PRSA code ofethics should be practiced regularly by public relations practitioners,all relationships within agencies and outside of them with customers andjournalists should have constant constructive feedback andcommunication, they should also take the time to reason about decisionsin order to make the right one ... Read More
Why I Chose to Major in Public Relations (401 words, 1 pages)
Education is a large part of our lives in America. Which lead me to my decision to attend college to gain the best education I can get to have the best future possible. As I applied for colleges I had no idea where I wanted to go, and even worse, ... Read More
An Analysis of Public Relations (579 words, 2 pages)
One of several definitions of public relations public relations is a marketing tool which facilitates communication between a nonprofit organization and its targeted publics to the end that the various publics will learn about the organization and its programs and objectives, and be encouraged to be supportive and active or ... Read More
Understanding Public Relations (277 words, 1 pages)
Public Relations Public relations is paramount in establishing and maintaining a good image and reputation. It is also a vital process in maintaining goodwill between a firm and their constituent groups. Public relations isn't just a way of telling the organization's story but also understanding the attitudes and concerns of ... Read More
The Benefits of Integrating Public Relations and Marketing Communication (1039 words, 2 pages)
Integration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or ... Read More
Importance of Planning Public Relations (1297 words, 2 pages)
Discuss the importance of a PR plan In practicing effective public relations, it is very important for the public relations representatives to be on the same page as their clients. In addition, effective public relations requires a plan, which will act as a guide for carrying out and maintaining a ... Read More
A Report on the Public Relations Campaign Strategy for Riordan Manufacturing's Closing of the Pontiac Site (1369 words, 3 pages)
PR Campaign Strategy for Riordan Manufacturing With the use of public relations tools, Riordan Manufacturing has created the following tactical plan to address the closing of the Pontiac site Event Planning Riordan realizes that the closing of this facility will have a lasting impact on our employees, their families, and ... Read More
The Roles and Importance of Public Relations (1116 words, 2 pages)
Creating "just the right image" in the public's eye is essential for the survival of any organization today and that's where public relations come in. In trying to determine what public relations really was the author looked at many definitions. The definition by the Institute of Public Relations says, "Public ... Read More
An Analysis of the Uses of Public Relations (1246 words, 2 pages)
Uses of Public Relations Public relations help our complex society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Public relations serve a wide variety of institutions in society such as businesses, trade ... Read More
An Analysis of the Public Relations at Charleston High School (1723 words, 3 pages)
Running head AN ANALYSIS OF THE PUBLIC RELATIONS Abstract This is a summary and an analysis of the public relations that are present at Charleston high school. Most of the information obtained is general knowledge or obtained through interviews. The analysis is accompanied by many recommendations for improving the school ... Read More
Petty Nationalism and Public Relations Prevented Timely Intervention in Rwanda (731 words, 1 pages)
Seeing the horrifying, emotionally stirring reenactments of the 1994 Rwandan genocide in "Hotel Rwanda", it is hard for us as individuals to imagine anyone who could sit there and do next to nothing about it, especially the elite nations of the world. However, very little help was administered to Rwanda, ... Read More
How Companies Use Public Relations to Launch New Products and Lessen the Effects of a Crisis (1441 words, 2 pages)
Public Relations and Society Public Relations Public relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and ... Read More
Knowing How to Build Good Public Relations Will Boost Company's Image (1731 words, 9 pages)
INTRODUCTION Public Relations is the knowledge that relates to company's Public Relation policies and management, creating and managing company image by means of Press Release, advertising and company's presentations. There are some benefits of PR it can build a strong sense of corporate identity by promoting its good image to ... Read More
An Analysis of the Different Definitions of Public Relations (837 words, 2 pages)
Defining Public Relations Defining Public Relations is very subjective. Type 'define public relations' into Google and you will get about 5,720,000 results. Definitions can be as simple as "The promotion and protection of a company's image," or as complex as the 88-word sentence that the Foundation for Public Relations Research ... Read More
A History and Role of the Public Relations Department in Government (487 words, 1 pages)
Public relations department in government sector is said to be the oldest department in history which already existed since 12 Sept 1945 during the period Japanese surrendered to the British. Back then it was called "Printing and Publicity Unit", situated in Singapore. PR was known as "Jabatan Perhubungan Raya" in ... Read More
Effectively Developing a Public Relations Campaign Strategy (2403 words, 4 pages)
In developing a public relations campaign strategy, those responsible for the campaign's success must answer a number of critical questions. First and foremost among the questions to be addressed What specifically is the campaign's objective? Once the objective has been clearly defined further decisions can be made in regard to ... Read More
Three Different Companies and Their Effective Public Relations Programs: ExxonMobil Wal-Mart and Toys R Us (1221 words, 2 pages)
Public relations are a process intended to influence the public's opinions and views. This includes ongoing activities to ensure that the company has a strong public image. The activities of public relations are useful in helping the public have a complete understanding of the company and its products or the ... Read More
Basic Public Relations and Both Internal and External Communications Strategy for Wholesaler-Distributors (1779 words, 4 pages)
Introduction This article provides a primer on basic public relations and both internal and external communications strategy for wholesaler-distributors. We review key elements of an effective communications strategy and discuss best practices that can be used by both large and small distributors. The bottom line All distributors should have a ... Read More
The Importance of Public Relations in Business (1438 words, 2 pages)
Public relations are one of the most powerful, yet often misunderstood avenues available for businesses to promote themselves. While most people think of it only as getting publicity, it includes much more. Public relation is a method of promotion related to an organization's overall promotional program. It is a communications ... Read More
An Overview of Public Relations (682 words, 2 pages)
In today's business environment Public Relations is considered by some to be a complex profession and practiced by hundreds of thousands of professionals around the globe. Some organizations employ their own public relations professionals. Others hire public relation firms. Public relations professionals work in a wide variety of organizations including ... Read More
The Definition of Public Relations (PR) (1242 words, 2 pages)
The assignment for workshop one is to define public relations (PR), and examine the impact of PR on today's society. The student is then asked to give hisher views of PR as an individual. An organization's reputation, profitability, and even its continued existence can depend on the degree to which ... Read More
The Importance and Impact of Public Relations in a Company (967 words, 2 pages)
Abstract The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agent and publicity since these were major ... Read More
A Review of a Public Relations Proposal for the American Egg Board (4350 words, 14 pages)
A Public Relations Proposal for the American Egg Board, 1997 "AN EGG IS ALWAYS AN ADVENTURE" - OSCAR WILDE Eggs should be avoided because they are high in cholesterol. This is the biggest MYTH that has cracked the good reputation of the egg in the past years. In 1945, the ... Read More
An Analysis of the Topic of the Public Relations and the Toxic mold Scare in Hawaii (1151 words, 2 pages)
Public relations (PR) is defined as "the efforts put forth by an organization to maintain its image with the public (". PR is the instrument that shapes the mind of the consumer. Credibility is established, word of mouth follows, and in the process, brand image and loyalty are being built. ... Read More
An Analysis of Public Relations (1638 words, 3 pages)
Public relations (PR) is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organization's and the public interest. By stating that PR practice is an art implies the element of specialized skill, knowledge and ... Read More
An Analysis of Public Relations By Edward L. Bernays (367 words, 1 pages)
Edward L. Bernays Public Relations is the attempt by infornation, persuasion, and adjustment to engineer public support for and actively, cause, movement, or institution.Edward L. Bernays, 1955. Edward L. Bernays was born Nov. 22, 1891 in Vienna, Austria. Bernays was a pioneer American publicist who is generally considered to have ... Read More
The Role and Importance of Public Relations in a Company (785 words, 2 pages)
Public relations have always realized the importance of communication with its target audiences. Without it, an organization runs the risk of inconsistent public opinion from both its internal and external publics. Effective external communication is a vital part of an organizations public relations strategy. An organization may have several objectives ... Read More
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