The History and Success of Trader Joe’s (4264 words, 14 pages)
In the 1950s, California native Joe Couloumbe opened Pronto convenience stores, an attempt to compete with the already successful 7-eleven chain (Lewis 3). Soon after Couloumbe opened his store, Pronto faced closure after limited business success and Couloumbe decided to buy out the store in Pasadena, CA instead of abandoning ...
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