An Industry Profile: Consumer Durables Sector in India (3084 words, 8 pages)
Industry Profile Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90 of the market. They were first superceded by players like BPL and Videocon in the early 1990s, who invested in ...
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