An Introduction to the Ben and Jerry’s Expansion into Russia (3174 words, 6 pages)
Ben and Jerry's Expansion into RussiaIssues with Expanding Ben Jerry's into RussiaBen Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yogurt and sorbet, was founded in 1978 by Ben Cohen and Jerry Greenfield. Their first shop was in a renovated gas station in Burlington, Vermont, with a 12,000 ...
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