Marketing Essays Examples For College & High School Students in PDF

938 total results

The Portrayal of Gender and Society Through Advertising (2741 words, 10 pages)

The Portrayal of Gender and SocietyWomen are often subject to gender roles throughout the world, even in countries that are aggressively striving for gender equality. These misogynistic views have been embedded in cultural values for centuries now, with the majority of societies worldwide being dominated by a patriarchal set of ... Read More

An Analysis of Big Pharma’s Marketing Tactics (847 words, 4 pages)

Case Analysis - Case 21, Big Pharma's Marketing TacticsIntroductionThis case discusses the issues "Big Pharma" has had with its controversial marketing tactics. The pharmaceutical industry spends more on their advertising and promotion than on research and development of new products 1 . Every year Big Pharma gives about 19 billion ... Read More

Beaverton Farmer’s Market Environment Study (1153 words, 5 pages)

Beaverton Farmers Market Environment Study The Beaverton Farmers Market, located in Beaverton, Oregon, is an outdoor market comprised of local farmers and small businesses that sell a wide assortment of products, fresh fruit, and vegetables every Wednesday and Saturday. Only a fraction of the vendors set up on Wednesdays, but ... Read More

An Analysis of the Topic of the Campaign to Redefine the Beauty and the Modern Companies (1455 words, 5 pages)

The Campaign to (Re)Define BeautyAdvertisements sell products. But underlying the advertisement of a product lies an image of the type of person that product will transform the viewer into. A company gears products to promote specific things lifestyles, power, beauty, andor wealth. These images surround people every day. The lifestyles ... Read More

A Comparison of the Starbucks Brand in China and USA (3026 words, 9 pages)

Starbucks in China vs USAIntroductionEvery time Kai and Max have an early tennis match, their coach gets the entire team up a few minutes earlier so he has enough time to go to Starbucks. Even though the team doesnt like to wake up earlier for coffee, it is important for ... Read More

An Introduction to the Analysis and Marketing of the Company Westermo (4642 words, 14 pages)

Analysis of complete systems through computer visionWestermo TeleindustryAbstractIn the project a method will be developed to ensure that the products are sent with all the protective caps ands screws in place. The method uses image analysis to determine if a protective cap, earth screw or frontimage is properly attached to ... Read More

A Discussion on the Need to Create a n Integrated Marketing Communication in Order to Create Differentiation From a Crowded Marketplace (1340 words, 5 pages)

In the creation of a modern marketing mix, it is increasingly necessary to create an integrated marketing communication in order to create differentiation from a crowded marketplace. As such, this concept of IMC applies both to the broad topic of customer-experience, but also to the sensory experience of the product ... Read More

The Use of Emotive Appeals in Marketing (1390 words, 5 pages)

Due to the sheer variety of advertising that any prospective customer is exposed to each day (3,000-20,000 according to some recent studies), it is difficult to obtain focused attention. As a result, the usage of emotive appeals has taken a greater role in the attraction of attention. The usage of ... Read More

An Analysis on the Six Steps in Defining the Target Market (385 words, 3 pages)

Week 4 ResearchThe article that I researched this week is named Six Steps to Defining Your Target Market. The author of the article is Grant Leboff. Grant Leboff is an expert in market reseatch specializing in advice and market planning. The article is found at the web address httpwww.marketingdonut.co.ukmarketingmarketing-strategyyour-target-marketsix-steps-to-defining-your-target-market The ... Read More

A Discussion on the Effects of Doublespeak in Marketing (874 words, 4 pages)

Have you ever gone to McDonalds and looked at the menu and said Wow, look at that Quarter Pounder. That looks really good, ordered the Quarter Pounder and opened it to find something that looks like its franticly made and looks nothing like the picture used on the menu. This ... Read More

A Summary of Ads R Us by Claire Carmichael (732 words, 1 pages)

ADS R US-EssayAds R Us by Claire Carmichael is set in a modern city in the near future, where advertising is a constant stream of noise and information, and corporations sponsor everything from music to schools. In the chattering world communication is stressed upon by using modern day technology and ... Read More

An Analysis of the Virtual College of Real Estate (832 words, 1 pages)

Dear Sir, The paper is too long.You can download it from my site - Virtual College of Real Estatehttpwww.nadlan-college.co.il The paper url is - httpwww.nadlan-college.co.ilwordocREmarketing.doc Chapter 1 IntroductionReal estate is man's single most expensive requirement in life, and purchasing this asset requires the savings of many years of labor. Real ... Read More

NAFTA Is for Market Forces Lobbying Government Policy in Their Favor (634 words, 1 pages)

Poly-Sci 1 Market values play a significant role in government policy and can have a dramatic affect on all citizens. Because the overall goal of capitalism is in conflict with that of democracy, historically we have had to struggle to maintain an acceptable social contract. I believe it has been ... Read More

An Overview of the Four Important Steps Involved in Promoting a Product or Idea (3970 words, 5 pages)

Abstract Promotion is a four step process defined as "encouragement of the progress, growth, or acceptance of something . The four important steps to promoting a product or idea are marketing, finding a target audience, advertising, and sales. In the following readings we will discuss more in depth how the ... Read More

A Financial Report Analysis and Marketing Perspective of The Gillette Company (794 words, 1 pages)

Financial Report Analysis A Marketing Prospective The company that was focused on in section 22 was The Gillette Company. The Gillette Company was founded in 1901 and is the leader in male grooming products. This includes products such as blades, razors, and shaving preparations. Gillette is the world s leader ... Read More

An Essay on How to Sell Something Through Mail (984 words, 2 pages)

Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect. All winning sales letters "talk" to the prospect by ... Read More

Reasons Why You Should Buy BIZVIEW’S Software Products (4721 words, 10 pages)

GRC Business SolutionsProposal Business Information SolutionOver the years, the nature of business has changed drastically. Part of the reason for this is that businesses are no longer local in nature in the sense that the business does not necessarily sell only within its locality. It has to obtain goods and ... Read More

Ornamental Doors Inc. and Its Impact on Decorative Door and Window Market (1138 words, 4 pages)

Ornamental Doors Inc.Summary of Important FactsOrnamental Doors Inc. (ODI) has shown great innovation in the decorative door and window market. Through superior customer relations and an excellent R D department, ODI has achieved exceptional sales and customer satisfaction. The marketing and research department has helped ODI stay ahead of the ... Read More

The Strategic Plan behind the Game of Sports Marketing (1006 words, 2 pages)

The Game of Sports MarketingThe business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a companys goods and services. An important part of ... Read More

A Comparison of Informative and Manipulative Advertising Strategies Used by Companies (992 words, 2 pages)

In todays society, marketing and advertisements can be seen for products of any nature. The methods of advertising techniques used often relate to the target audience corporations are trying to reach. In accordance with these various styles of advertising, some companies often embellish their products through over exaggeration, or manipulation ... Read More

McDonald’s Market Impact to Burger King and Taco Bell (1108 words, 2 pages)

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be ... Read More

An Analysis of Private School Vouchers and Their Marketplace Strategy (2499 words, 5 pages)

Proposals to use private school vouchers, a marketplace strategy, as a mechanism by which to improve the general quality of public education have produced a lively debate. Frequently, that debate has degenerated into a disagreement about whether public schools are as good as private schools or whether a given private ... Read More

An Overview of the Coca-Cola Company and Its Relationship with the Greater Whole (2219 words, 4 pages)

The Coca-Cola CompanyAnd its Relationship with the Greater WholeCoca-Cola is the number one captivator of peoples throats. The company, in the last one hundred years, has managed to transform peoples thirsts in to a need for Coca-Cola. The story of the Coca-Cola Company has humble beginnings. In 1885, John Pemberton, ... Read More

A Review of the Article ‘A Guide for Marketing to China’ by Laurence Jacobs, Gao Guopei, and Paul Herbig (272 words, 1 pages)

Annotated Bibliography VIII Jacobs, Laurence., Guopei, Gao. Herbig, Paul. ( 1996.) A guide for marketing to China There may be a hidden agenda. Review of Business. 18(1,) 3-6 This article introduces an innovative strategy called CRM (Customer-relationship management) by which some wireless companies use to evolve their call centers. The ... Read More

The Effect of an External Control Problem on Liz Claiborne Company Sales Level (440 words, 1 pages)

Liz Claiborne did very well according to the 1999 Annual Report and the letter from the CEO, Paul R. Charron. According to the Annual Report, sales were up 10.3 percent as compared to the previous year. Liz Claiborne Companies produce a wide selection of jewelry, attire for adults and children, ... Read More

Market Failure and Governments Short Term Intervention (1400 words, 3 pages)

MARKET FAILURE AND GOVERNMENT INTERVENTIONThis essay will examine the concept of market failure and the measures that governments take remedy the failure of the market.The concept of perfect market allocation of resources was in W. Baumol's (1988,631), view largly theroretical. Baumol believed that economic models relied upon the concept of ... Read More

How to Get an Accurate Measure of Inventory Carrying Costs (3100 words, 5 pages)

Marketing LogisticsExam II101300Bus 438Chris Mount 1.Explain how to get an accurate measure of inventory carrying costs and why this would be important.Inventory carrying costs are one of the most important things that a firm needs to take in to consideration when following marketing logistics strategies. Inventory carrying costs can be ... Read More

The Contradiction within the Efficient Market Theory (775 words, 2 pages)

Efficient Market Theory A Contradiction of TermsTable of Contents Table of Contents i Abstract 2 Discussion 1-1 References A-1AbstractAccording to the Efficient Market Theory, it should be extremely difficult for an investor to develop a "system" that consistently selects stocks that exhibit higher than normal returns over a period of ... Read More

An Analysis of the Marketing and Advertising Strategies of McDonald’s (774 words, 2 pages)

Marketing in McDonaldsWelcome to McDonalds what can I get for you today? Does that famous saying sound familiar to you? Do you ever wonder why you keep going back to McDonalds week after week? Its because of their marketing and advertising. McDonalds image is more than just food its a ... Read More

A Company Marketing Strategy on Public Skating (495 words, 1 pages)

1. EVALUATE THE PRESENT MARKETING STRATEGIESCurrently, OKeefes owner Manuel Gray has successfully established a market segment with the ice hockey players. However, he wishes to diversify his operation with the introduction of public skating, much like the format of rollerskating rinks. He has tried to implement these skating sessions with ... Read More

Marketing Essay Examples