Marketing Essays Examples For College & High School Students in PDF

938 total results

An Analysis of Ian Bogost’s Argument on Gamification (1458 words, 5 pages)

Gamification Genuine or Bullshit?During the past few years, as the Internet became much more accessible and smartphones rapidly gained their popularity, we also witnessed the rise of gamification. Undoubtedly, many businesses see gamification as an effect marketing strategy and various non-business organizations have also integrated gamification with their works. But ... Read More

The Ethical Issues in the Idea of Short Selling and High-Frequency Trading in the Stock Market (720 words, 3 pages)

High-Frequency Trading Short SellingIn the past few years, talking about the stock market has been done with distaste. The two biggest buzz words are rich and greedy. Although the majority of investment is done on an ethical basis, there are two common themes that have emerged in the past few ... Read More

The Business and Marketing Strategy of Cineplex Entertainment Company to Address Customer Retention and Loyalty (1520 words, 6 pages)

It appears that one of Lewthwaites biggest concerns is customer retention and loyalty, which translates into fiscal stability for the Cineplex Entertainment company. A look into Cineplexs financial statements will reveal a decline in profits over the years, and the market is only going to get more competitive as time ... Read More

The Roles of Cultural Distance Theories in Shaping Global Marketing Operations (1129 words, 5 pages)

Globalization has been one of the major factor of cross-cultural amongdifferent nations by understandimg consumers' norms and how to influencetheir behavioural practices in the world market. Consequently, thisprovides a competitive platform in the market world thus an advantage inworld marketing operations (Bertsch, 2012). For global firms to besuccessful, they have ... Read More

The Marketing Strategies and Bright Future of Megabus (637 words, 3 pages)

Megabus is new a bus company in the United States offering city to city travel. It has been common to the students attending school in the Midwest or northeast of the United States. According to its website, it is the first bus company to offer city to city movement with ... Read More

International Marketing: The Implementation of Marketing Principles in the Global Market (359 words, 2 pages)

International Marketing mainly involves the implementation of marketing principles across national borders. This type of marketing is analyzed based on the competencies and the orientation of commercialization (Muhlbacher, Helmuth Dahringer, 2006). Companies that employ this technique shift from applying a local marketing strategy and targeting local markets to using an ... Read More

The Importance of Knowing a Country’s Culture for International Marketing (388 words, 2 pages)

An individual has to be familiar with a nations history to gain knowledge of its culture. An international marketer with a good understanding of a nations history and geography can use that information to make better marketing decisions. The ability of a country to supply needs and transport products have ... Read More

An Analysis of Sam’s Club Marketing Strategies (1363 words, 6 pages)

Marketing Strategy and Plan Part III There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton. Sams Club is a large company with still a big room for improvement. Not only ... Read More

Service Marketing Management as a Major Driver to Economic Growth (607 words, 3 pages)

The service marketing management is the major driver to economicgrowth in a country. From the statistical data by different scholars it isclear service sector account for about sixty percent of the globe totalgross domestic product (GDP). Moreover, approximately forty percent of thelabor force is enacted into this field. The motive ... Read More

The Two Stages of the Leaf Republic Leaf Plate Marketing Plan (3625 words, 17 pages)

The Leaf Republic Leaf Plate marketing plan has been delivered in two stages. Stage one explored the situational and environmental context within which the brand operates and assessed and defined the product plan and concept. Stage one also defined the target market, the breadth of which has been modified for ... Read More

Women as the Target of Nette in the Area of Tuscaloosa (1038 words, 4 pages)

Executive SummaryWhen looking at our specific market as a whole, Nette will be targeting woman 16-29. This has not necessarily been the past target market for blow-dry only bars, but will make sense based on the location where it will be installed. When looking at the area of Tuscaloosa the ... Read More

The Importance of Properly Connecting with Consumers Online (579 words, 2 pages)

Connecting with the e-consumer It is very important for markers to understand how consumers make their decisions, particularly their buying decisions. People evolve and change because of varied factors, and technology is one such factor that influences buying behavior. E-consumer profiling will maximize awareness and promotion efforts. The future for ... Read More

A Perspective of Institutional Theory in the Marketing Field (2151 words, 8 pages)

The institutional theory may be defined as the theoretical posturethat emphasizes the isomorphism, myths and the legitimacy. Theinstitutional theory may focus on the resilient and deeper aspects of thesocial structure. In may consider also the processes by which schemes,structures, norms and rules become the authoritative guidelines that wasestablished for the ... Read More

The Difficulty of Expanding in Foreign Markets (594 words, 3 pages)

Starbucks is a coffee company in the United States which is surrounded by revolutionary leaders hence its growth and the trend it takes in the current coffee market. It deals in specialty coffee that differentiates the former traditional coffee to the current modern coffee (Miller, 2013). The leader in the ... Read More

A Study of Opportunities in the Domestic and International Market (2181 words, 14 pages)

CHAPTER ONE INTRODUCTIONRationalePrett A Manger is a British sandwich maker popularly known as Prett. Unlike the fast food restaurants, Prett prioritizes freshness of their sandwiches by producing within the shops premise. Despite its huge success especially in the British market, the current management sees opportunities for further growth both in ... Read More

Learning About the Marketing of a Product (668 words, 2 pages)

In 10th grade I was given a project for my business class in which I had to develop my own product and discuss methods of marketing it. The research I gathered throughout this project showed me how companies market their products in the real world, which really caught my attention. ... Read More

Toyota Prius Marketing Plan (2704 words, 7 pages)

Toyota Prius Marketing PlanExecutive Summary Toyota, the largest automotive manufacture in the world needed to take a leadership role in developing a more sustainable method of transportation. Toyota has a leadership role in quality control by bringing lean practices to the manufacturing process. The term lean was coined by Toyota ... Read More

A Study on the Successful Marketing Strategies of the American Federation of Motorcyclists (343 words, 2 pages)

Over the past five years, the American Federation of Motorcyclists (AFM) has been in the forefront as one of the best sports organization that has made the desirable and consistency use of sports marketing. To ensure success AFM has employed various marketing strategies a factor that makes it stand out ... Read More

The Importance of a Sports Market Research (455 words, 2 pages)

Sports Market research is the process of collecting information about thepreferences and needs of the fans as well as the trends in the sportsmarket. The modern sport has become a big business, with governments andsports organizations making a fortune out of sports. There hence is a needto carry out, as ... Read More

The Methods That Help Ecommerce Businesses Utilize Social Media to Maximize Their Marketing Efforts and Net Income (316 words, 1 pages)

For any ecommerce business, the social media presents real value as it avails new methods of reaching clients, directly engaging with them and offering rewards. The networks have also immensely evolved from merely content sharing platforms to ecommerce portals from where the clients can directly access the ecommerce sites and ... Read More

Are All Marketers Liars and Storytellers? (2788 words, 10 pages)

Marketing today is an essential element of all kind of business, and it does not matter it is fashion industry or car manufactory. Professors teach students that marketers are not liars they are great storytellers. They create a brand story to promote a product or service in the market. The ... Read More

The Successful Strategies of Disney in in Penetrating Foreign Markets (881 words, 3 pages)

There are many steps that a business should take if they are lookingto expand overseas to reach potential consumers for their product. Whenentering another country with your product, bear in mind that you shouldknow some information about the culture and language there. You will alsohave to accommodate your product to ... Read More

The Reasons Why the 2017 Toyota Camry is an Ideal Car for Young Unmarried People (354 words, 2 pages)

Its classy and affordable, I think the 2017 Toyota Camry a Japanese made five passengers midsize sedan that comes in seven different models is an ideal car for young unmarried people because it has a bold exterior and sporty interior that provides a lot of comfort, its a classy car ... Read More

A Report on Direct Marketing Campaign on Cable TV (Foxtel) (1164 words, 5 pages)

What is the product that is the focus of your direct marketing campaign?Cable TV (Foxtel) is the product that is the main focus of this direct marketing campaign. This enables many Australian citizens to gain access to what is happening in the outside world and even have local news into ... Read More

Campaigns Targeted Towards the Hispanic Market in the United States Require Empathy (5521 words, 22 pages)

AbstractAfter a standstill in Hispanic consumer research, companies are rediscovering the financial value not only in targeting but understanding the United States Hispanic audience. By analyzing the cultures value for family, respect, relationships, language, and humor this paper examines how six campaigns successfully utilize target marketing. These cultural themes are ... Read More

Market Segmentation Strategy, Variable, Segments, and the Target Market for Vitango in Botswana (1195 words, 5 pages)

Market Segmentation Strategy, Variable, Segments, and the Target MarketWithin the geographic region of Botswana, demographic segmentation will be used. The variable most relevant to the product is the consumers economic status. Economic class is an easily measured and objective characteristic. Economic status in a developing country can be split into ... Read More

An Overview of the Marketing Strategy of Omnia (1575 words, 5 pages)

Place and DistributionIf customers want their headphones to be delivered straight to them, they are in luck They are able to purchase them through our website and have them shipped wherever they want. While we do offer online purchasing for our product, we will also be stocking in stores such ... Read More

An Overview of the International Marketing Strategy of Five Star Beverages (1042 words, 4 pages)

Our firm, Five Star Beverages, is an American based beverage company. With our headquarters located in Ridgway, Colorado we have manufacturing plants located throughout the country and distribution centers spread out in an efficient manner. With our success in the domestic market, we are looking to expand internationally. When we ... Read More

The Distinct Characteristics of Service Marketing (2386 words, 8 pages)

A service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything. Kotler (2012). Its production may or may not be tied to a physical product. Service marketing might also be termed as marketing based on ... Read More

A Market Assessment for the Penn Key Card, a Pilot Program of SEPTA (2342 words, 10 pages)

The Southeastern Pennsylvania Transportation Authority (SEPTA) was created in 1963 (53 years of service) funds and operates public transportation for the City of Philadelphia and other PA counties (Bucks, Chester, Delaware, and Montgomery). The types of transportation options Septa offer are trolleys, subways, buses, and commuter rail lines. SEPTA is ... Read More

Marketing Essay Examples