Marketing Essays Examples For College & High School Students in PDF

938 total results

A Market Assessment for Two Milkshake Products (1880 words, 9 pages)

1.)Executive Summary Our advertising product of choice is the cinnamon roll hot chocolate, and the alternative is the cinnamon roll hot chocolate milkshake. The hot version contains- vanilla, cocoa powder, milk, homemade whipped cream, a sample of a homemade cinnamon bun. The cold milkshake version contains the same ingredients but ... Read More

A Company Overview and Marketing Approach of YG Entertainment (1443 words, 5 pages)

YG Entertainment is a Korean record label and talent agency founded in 1996 by the current Executive Director Yang Hyun-suk (YG Entertainment). The company is named after the founders nickname Yang Goon. YG Entertainment is considered one of the Big Three record companies in South Korea. YG Entertainment is best ... Read More

Consumer Behavior Model and the Four Consumer Behavior Aspects (926 words, 4 pages)

Essay 1Consumer behavior helps marketers shape advertisements to catch their attention and to purchase advertised products or services. Marketers can use effective tools to advertise their products or services to consumers. Consumer behavior helps with understanding what consumers look for in a product through certain behaviors and thought processes. The ... Read More

The Different Strategies of Marketing the iClub Application (1376 words, 4 pages)

The iClub app is an app that lets users 1) order drinks and have them delivered directly to the consumer at a bar, 2) request songs by the DJ, and 3) call for a cab all directly from your phone while at your local barclublounge. To effectively market this app ... Read More

A Research and Proposal on Golden Nugget Las Vegas’ Social Media Marketing Strategies (865 words, 5 pages)

Social Media Marketing ProjectGolden NuggetOfficial DescriptionThe Golden Nugget Las Vegas is the largest hotel in downtown Las Vegas. As stated on the companys Facebook page, The Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience voted number one for gaming, entertainment, pool, dining and more. ... Read More

Differentiated or Undifferentiated Targeting Strategy: Marketing of the MacBook Air Model (616 words, 2 pages)

Differentiated or Undifferentiated Targeting StrategyAn undifferentiated targeting strategy occurs when a company designs one marketing mix directed at the whole market, rather than directed toward a specific group of people. A marketing mix is a combination of product, price, promotion, and distribution that satisfies the needs of the market. Under ... Read More

The Internal and External Problems of Pfizer (501 words, 2 pages)

Pfizer is a public company that sells consumer healthcare productsand pharmaceuticals. Some of the well known products Pfizer makes is advil,centrum, viagra, and lipitor. Their corporate headquarters are in New YorkCity and are listed on multiple stock exchanges including, PFE, PFZ,Euronext, and Swiss. They employ close to 100,000 people and ... Read More

The Negative Impact of the AstroTurfing Practices for the Reputation of Companies Like Sony (673 words, 4 pages)

Reaction Paper 3How much convincing does it take for you to agree with social group or movement? Do you do your research before saying youre all in? Would you accept money to support them if its offered? It has come to light that some companies have been paying people to ... Read More

An Overview of the Cadillac Market in South Africa (2256 words, 8 pages)

Cadillac Automobile Company was founded in 1902 by Henry Ford Motor Company and later bought by General Motors, where it became the companys prestigious division. Cadillac is the second oldest automobile brand in the world and is known to have been the car of early presidents. In 2014 GM announced ... Read More

The Importance of Looks in the Retail Industry (1047 words, 4 pages)

The Importance of LooksLooks are very significant in todays world, and the importance of appearance has made its way in the retail industry. While many people are outraged by the discrimination they face or others face when looking for jobs in the retail industry, others have an explanation to why ... Read More

The 4 E’s and P’s of Entrepreneurial Marketing (946 words, 4 pages)

Article SubjectOsiri (2015) studied entrepreneurial marketing and compared it to marketing. Osiri (2015) wrote the article to educate his readers about his discoveries. He learned that there are four Es of Entrepreneurial Marketing, explore, examine, exploit, and expand the opportunity (Osiri, 2015, p. 3). He also states that the four ... Read More

A Company Overview, Mission Statement, Safety Guidelines, and Marketing of Atwood Oceanics (497 words, 2 pages)

Atwood Oceanics provides offshore drilling services for leading petroleum processing companies around the world. This company is involved in the petroleum industry.Atwood Oceanics was started in 1968 by George S. Dotson as a private offshore drilling company based out of Houston, Texas. The company went public in 1972, with an ... Read More

A Study on Whether It is Better to Price the New Whirlpool Washing Machine With a Penetration or Skimming Strategy (977 words, 5 pages)

Whirlpool is a world-renowned washing machine company that is ranked within the top four washing machine brands. Their new washing machine, which requires very little use of water and energy, has been developed with new technology that is likely very difficult for competition to copy. Based on this information and ... Read More

A Market Analysis Report to Assess the Recent Success and Come Up with an Alternative Market Segment for Marvel Entertainment Company (1130 words, 5 pages)

This is a market analysis report to help the Marvel Entertainment Company to assess their recent success and decide how they want to alter their market segment. This report will go over their successes and concerns, and look at how they meet industry standards. At the end of the report ... Read More

A Company Overview of Estee Lauder and Its Marketing Strategies (312 words, 1 pages)

The company is centered on common themes of beauty, youth, and forever young. It was founded in 1946 and has consistently delivered the highest quality personal products for skincare, beauty, health, and many other facets of the industry. Their mission is to be the best in everything they do, including ... Read More

The Marketing Evolution of Amazon.com (436 words, 2 pages)

Amazon.com has been a pioneer company for many technology ventures and advertising campaigns. They directly compete with traditional brick-and-mortar companies, as well as e-commerce websites. Their primary dealings with book selling cause them to have a large competitive atmosphere with book publishers, distributors, manufacturers, and producers, all of whom want ... Read More

The Benefits of Simple Format and Style in the Advertising Campaign of Nanoviz (791 words, 3 pages)

Nanoviz has a limited budget for advertising, but this can be a benefit if it is utilized the correct way. The optimal way to advertise with these limited funds available is to make them stretch as far as possible while making the ads something that will catch the consumers eye ... Read More

The Different Marketing Strategies in Attracting New Customers (846 words, 3 pages)

In order to attract kids over 14, Henning could talk to nearby high schools about incorporating his soccer training program as an after-school activity. Offering the program as an after-school activity to high school students will make it more convenient for them to participate in the program. Being able to ... Read More

A Product Evaluation of the Amazon Echo (494 words, 2 pages)

The product I chose to evaluate is one that I have had my eye on since its release, the Amazon Echo. The Echo is a voice commanded cloud based AI which can follow sets of commands which integrate it into a life surrounded my smart technology. Since its debut the ... Read More

An Executive Summary of a Marketing Plan for Shoot-Out,an Original Dart Board (663 words, 1 pages)

Executive Summary The definition of insanity is doing the same thing over and overagain expecting something to change. We have found this to be true when itcomes to dart board games produced by most retailers including listdistributors we talked about in first presentation. College students are adifferent type of segment, ... Read More

A Market Assessment of Grizzlie on Tuscany’s Fashion Line (1814 words, 5 pages)

Part 1Grizzlie was started in 2012. It is a small, privately owned, for-profit business in the fashion industry. It sells contemporary brands of many different price points in order to cater to young women with different lifestyles. The women we target are ages 18 to 35. They could be college ... Read More

Marketing Strategies of a Marketing Firm in Sponsoring and Helping to Sell Their Sunglasses on College Students (1848 words, 6 pages)

AbstractOur marketing firm has been looking for a company to help sponsor and help sell their products. We have a plan to sell your sunglasses in a way that will make students begging for your more. These college students are your everyday students. They dont want to spend money on ... Read More

A Discussion on the 2014 Coca-Cola Campaign, Share a Coke (991 words, 9 pages)

The Coca-Cola Company was founded in 1886 by pharmacist Dr. John S. Pemberton in Atlanta, Georgia and remains based there today. This company produces over 500 brands and is the worlds most prominent vendor of non-alcoholic beverages. Coca-Cola has operations in over 200 countries and employs over 700,000 people worldwide. ... Read More

Series of Scenario Questions for Customs, Consultants, Marketing and Communications Managers, and Strategic Planners (689 words, 2 pages)

What three types of customs duties are used in the United States? Describe each form (classification in detail)The three general types of customs duties that are used in the United States are De Minimis, informal and formal. Each of these customs duties have different clearance limitations. For de Minimis the ... Read More

A Cultural, Economic, and Market Analysis with Preliminary Marketing Plan of Line-X Spray-Lining Company’s Export to Turkey (3762 words, 8 pages)

LINE-XCultural AnalysisIntroductionLINE-X, a standard and portable spray-lining company, was established in 1982 by Carlos Burtin. LINE-X is an international market leader in protective coatings evolution and accessibility, and it is a product that is famous for its superiority and customer contentment. The Line-X LLC invented their first elastomic coating spray ... Read More

A Case Study on Social Responsibility and Ethical Marketing Decisions on Tobacco Companies (739 words, 2 pages)

This particular case study which is based on making socially responsible and ethical marketing decisions focuses on tobacco companies marketing in third world countries. It thoroughly explains how these tobacco companies are facing hardships in the United States due to increased health concerns, higher taxes applied on tobacco, and the ... Read More

The Importance of Market Testing to Solve the Marketing and Packaging Problems of Clover Valley Dairy (1066 words, 3 pages)

In relation to the market testing, it is necessary to evaluate the situation to come up with an idea based on the research. This market testing would possibly help with the growth of the company by causing an increase in sales and profits. The main purpose of researching is to ... Read More

An Overview of the Marketing Plan for Twisted Shake (3703 words, 13 pages)

This is the marketing plan for Twisted Shake. The purpose of this marketing plan is to establish a well thought out business strategy for opening the new business. Calculations are established to see if opening this new business would be profitable and successful. Significant research was done for these calculations ... Read More

A Product Description and Overview of Goals and Marketing Strategy of Charming Charlie (1872 words, 6 pages)

Product Description The company that I would like to choose would be Charming Charlie. This company sells mainly fashion accessories, but some clothes as well. Focusing on the accessories would be ideal. The accessories mainly include handbags, belts, shoes jewelry, hats, and scarves. These accessories are not as expensive as ... Read More

An Overview of Camping World and Its Marketing Strategies (2562 words, 11 pages)

1.Executive Summary and Company OverviewCamping World is the camping and recreational vehicle enthusiasts one stop shop for anything and everything they need to enjoy a life on the road in the comfort of their RV and in the great outdoors. At Camping World we aim to offer products that will ... Read More

Marketing Essay Examples