Marketing Essays Examples For College & High School Students in PDF

938 total results

A Study on the Growth of the Private Motor Insurance Market in the United Kingdom in 2015 (536 words, 2 pages)

After several years of continued decline, the private motor insurance market in the UK saw growth in 2015. This growth was driven by increased GWP (gross written premiums) as consumers are forced to adopt comprehensive cover with providers exiting the basic third-party cover sector. Comprehensive cover has become more costly, ... Read More

A Company Overview and Marketing Strategy of Ikea (365 words, 1 pages)

Ikea is a furniture store that is unique and cost effective. Its staging of its furniture within its warehouse gives you various prices in which a consumer can afford. You will find products that do not hold the longevity but they have affordable pricing for those starting in a new ... Read More

An Analysis of the Marketing Strategy of Put a Cork in It, a Claremont Wine Bar (889 words, 4 pages)

By taking input from consumers, employees, and owners, decisions will be made with a high level of knowledge and understanding. In doing this, there will be benefits for all since we will be taking everyone into consideration rather than just focusing on the bottom line and profit. Also, when employees ... Read More

A Report on the Marketing Strategy of Porsche (321 words, 2 pages)

1. Analyze the buyer decision process of a traditional Porsche customer.The buyer is one who appreciates and expects luxury above convenience. 2.Contrast the traditional Porsche customer decision process to the decisionprocess for a Cayenne or Panamera Customer.The traditional Porsche customer is one who is ambitious, works in a fast paced ... Read More

A Company Overview of Nike, Inc. and Its Current Marketing Situation (447 words, 3 pages)

Executive SummaryNIKE, Inc. is the worlds leading designer, marketer, and distributer of athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. NIKE sells, distributes, and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories Running, ... Read More

An Analysis of the Chevy Sonic Stunt Anthem Commercial Campaign (645 words, 3 pages)

Tonight, We Are YoungThe Chevy Sonic Stunt Anthem Commercial CampaignThroughout the years, Chevy has been a household name for the car industry. Dating back to 1911 with the release of the Series C Classic Six, Chevy has made great strides in becoming a reliable, cost efficient and American based car ... Read More

A Discussion on the Issues of Marketing to the Youth (1032 words, 4 pages)

Marketing to the youth, such as children and teenagers, has been practiced for years as a way for companies to get their products sold to make a profit. This age group is the best group to market to because they all want to fit in and have the coolest clothes ... Read More

The Process of Marketing a Product (736 words, 4 pages)

Companies have to go through many steps to make or break a company for example.Apple makes about 70,000 in profit every sixty seconds (Vella 1). It cost Apple 200.10 to make a 16GB iPhone 6 and it is sold for 649, making a 69 profit (Luckerson 1). Apple is only ... Read More

The Defined Problem and Market Opportunity of AirHelp (1010 words, 4 pages)

Khosla Ventures and Evan Williams, along with other investors, were correct in their decision to provide 12M in Series A funding to AirHelp based on the companys market opportunity, proof of concept, and business model. In addition, the company has a Y-Combinator pedigree and a first mover advantage.AirHelp is solving ... Read More

Why Does the Feature Name Your Price Have Drivers Everywhere Flocking to Progressive Auto Insurance (720 words, 6 pages)

The IssueProgressive Auto Insurance has been taking the market by storm with its lovable spokesperson Flo, who is currently promoting their newest feature, Name Your Price, (Progressive, 2016). The features name is pretty self-explanatory, and it almost sounds too good to be true how does this work? If everyone could ... Read More

Feminine Cigarette Advertising in the 1920s and 1930s (1845 words, 7 pages)

Selling cigarettes to women in the 1920s and 1930s developed into one of tobacco industrys greatest profits. With the ratification of the 19th Amendment granting women the right to vote, cigarette companies saw women, on the verge of becoming independent, as the ideal consumer to target.American Tobacco Companys president Percival ... Read More

A Study of the Best Water Bottle Design in the Market Today (688 words, 11 pages)

Introduction In the world today, we are diluted by many products that many companies come up with. Unfortunately, there are many products out there that are the same and some people cannot decide which one to choose and which product is the best to use. As a class project, my ... Read More

A Case Study of the Design in the Services and Standards Around the Target Customers of Kennedys of Enniskerry (1037 words, 4 pages)

When it comes to matching service delivery to customer expectations and standards, it is crucial that the design of the service and its environment as well as targets and metrics used to evaluate performance within the company are built from a customer-centric viewpoint. All too often, companies design their service ... Read More

The Internal Influences in the Millennials Automobile Market (531 words, 2 pages)

Millennials in the automobile market are influenced by a number of internal influences that affect their consumer behavior. One of these influences is the motivation consumers have when purchasing goods and services. These motivations can be placed into five different categories within Maslows Hierarchy of Needs. Millennials purchasing motivations tend ... Read More

The New Luxury Methods of Marketing and Management: The Secrets of Victoria’s Secret (670 words, 4 pages)

In less than 25 years, Victorias Secret went from being a small hole in the wall undergarment shop in Los Angeles to an Americas largest lingerie corporation. By utilizing New Luxury methods of marketing and management, owner Leslie Wexner and chief marketing officer Ed Razek launched the once humble brand ... Read More

The Importance of Bold Marketing Moves in the Luxury World (764 words, 3 pages)

The strategy most paramount to the success of American Vintner Kendall-Jackson was the founders inherent belief that the importance of quality would surpass price, brand name, and location in the eyes of the consumer. From the moment that Jess Jackson entered the American wine industry in the early 1980s, he ... Read More

The Problems Facing the Microsoft Mobile Market (2026 words, 10 pages)

Part I IntroductionMicrosoft is one of the largest companies in the world, having dominated the software industry for decades. In 2013, Microsoft posted revenues of 78 billion and a net profit of 22 billion. It is currently ranked globally as the 41st most valuable company by Forbes and the fifth ... Read More

The Cloud Computing and Employee Self Service Advantages of HRIS Products (993 words, 3 pages)

Software-as-a-service (SaaS) in an HRIS context refers to a software delivery model in which a software suite and the associated data are hosted on the cloud. From a systems perspective, software-as-a-service solutions are increasing in use among human resources functions within companies both small and large, which is due in ... Read More

The Importance of Market Segmentation in the Introduction of a New Product (382 words, 2 pages)

The process of putting a product or service on the market is one thatrequires much research and planning (at least that is one of the morecommon strategies). In that research process lies the need to identify andcreate a strategy to reach the consumers that an organization has interestin. Dividing "consumers ... Read More

A Study of Marketing Strategy and Analysis for Nerium International (2350 words, 8 pages)

The purposes of this paper is to create a comprehensive and integrated marketing strategy for a product in which I just so happen to be familiar with and market myself. Nerium Intl. is a new yet diverse organization setting itself up for a global advertising campaign in attempts to launch ... Read More

A Study of Academic Disciplines That Plays a Role in the Development of Advertising Research (976 words, 4 pages)

Advertising and market research are two major factors related to and dependent upon Integrated Marketing Communication (IMC) strategies. One of the primary functions of ad campaigns is to make available pertinent information regarding a specific brands positioning in the marketplace. In doing so a marketing strategy can focus on strategic ... Read More

A Study of the Effectiveness of a Product If Advertised during the Super Bowl (2412 words, 11 pages)

One question that every single company and service provider in the world asks is what is the most efficient way to market our product? Companies, for example, ETRADE that provide a service or companies which provide material goods like Coca-Cola or Oreo are constantly evolving the way they market their ... Read More

An Analysis of Las Vegas’ Marketing Strategy (833 words, 3 pages)

Las VegasWhat happens in Vegas, stays in Vegas.Any American could tell you the product positioning strategy employed by Las Vegas The very name Vegas is almost synonymous with gambling and general self-indulgence. Sin City has a long and rich history of being Americas center for reckless abandon, where dirty secrets ... Read More

The Benefits of Marketing for Individuals and Start-Up Companies (3350 words, 11 pages)

How does the history of advertising and modern advertising techniques help startup businesses, musicians, and freelancers promote themselves? Advertising kicked off during as early as the bartering era, where merchants learned to create long term relationships. Gradually, after St. Thomas Aquinas developed an analysis on buyer motivation, all kinds of ... Read More

Fiji Water Needs to Analyze the Values of Body Image and Kinship in American and Fijian Culture for Their Marketing Campaigns (1340 words, 5 pages)

Robustness and Slimness Marketing Campaigns for Fiji WaterA woman is sitting on a beautiful, white, sandy beach. She is working on her tan, and she has a vibrant and colorful swimsuit, draped over her thin body. The wind is flowing through her hair, which has an exotic pink flower in ... Read More

An Analysis of the Digital Marketing Strategies of Hublot and Rolex (2236 words, 11 pages)

At the mention of watch-manufacturing firms, two companieseasily come to mind, Rolex and Hublot. Both, Rolex and Hublot are Swiss companies based in Geneva and Nyon, Switzerland respectively, a country whose economy was once driven by the watch-manufacturing industry. But into the 2010s, this trend has shifted for the worst. ... Read More

The Role of a Public Relations Specialist (387 words, 3 pages)

The mainjob of a public relations specialist is to maintain contact with the media and other external environment elements. Heshe receives requests for information and releases information heshe deems fit on behalf of the organization(Public Relations Specialist par. 1). Heshe initiates and maintains cordial relationships with consumers, employees and other ... Read More

The Creation of Marketing Strategies for Xads Apparel to Gain Competitive Advantage (3131 words, 14 pages)

IntroductionMarketing has become one of the core activities of any business organisation. Due to intense competition around the globe among businesses, achieving success without a good marking strategy has even become more complex. According to YEC Women (2015), the realisation of profit and sales goals by a business is now ... Read More

An Analysis of the Marketing Segmentation and Strategy for a Start-Up Tutoring Services (1443 words, 8 pages)

IntroductionThis paper describes a marketing segmentation, targeting and positioning strategy by a new start-up in the field of tutoring services. This start-up has developed a tutoring services app for both the students and tutors. The app presents a new platform in which students and instructors can connect and set up ... Read More

New Marketing Methods Such as Word of Mouth, Social Networking, and Internet Radio are Necessary for the Marketing of Today’s Companies (532 words, 2 pages)

New Marketing For decades the promotion of a new product has been done through the newspaper, radio and television. These traditional methods of marketing just dont work anymore with todays technology. Companies dont know what to do about this new era of internet sources, so they need to find new ... Read More

Marketing Essay Examples