Marketing Essays Examples For College & High School Students in PDF

938 total results

An Analysis of the Role and Influence of Advertising on the Evolution of the American Dream (1252 words, 4 pages)

Cataloging (cADaloging) the American Dream An Analysis of the American Dream and Its Evolution through AdvertisingInfamous for their exasperating ubiquity and manipulative behaviors, advertisements have long been known for their role in selling products. However, while its use as a medium for communication has remained consistent, the techniques employed by ... Read More

A Case Study of the Counterfeit Products of Canada Goose Expedition Clothing Outfitters (567 words, 2 pages)

Canada Goose Expedition Clothing Outfitters is a prominent retailerand manufacturer based in Canada. It deals in luxury cold weather outwear.According to the case study, an employee of the company charged with theresponsibility of dealing with counterfeit products related to the companyhad just discovered an additional batch. The employee who goes ... Read More

A Comparison of Different Mobile Phone Service Providers (1968 words, 9 pages)

ATT Mobility is a mobile phone service provider. They have been around since the year 2000. ATT Mobility was formally known as Cingular Wireless. In 2006 ATT acquired Cingular and in the year 2007 they rebranded the company under the current ATT Mobility name. Their current slogan is Mobilizing Your ... Read More

An Analysis of WHW a Non-Profit Organization (5701 words, 20 pages)

WHW is a non-profit organization based in Santa Ana, California. WHW is 501c3 non-profit which means that all of their earnings must stay in the business, and cannot flow to shareholders or individuals within the organizations. WHW serves the Orange County area by working with individuals to obtain stable housing, ... Read More

An Analysis of the Role of Integrated Marketing Communications in the Development of Brand Identity (1048 words, 5 pages)

Marketing Communications in the development of a Brand Identity One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of ... Read More

The Difference between Brand Identity and Brand Equity (639 words, 3 pages)

Brand Identity and Brand EquityBrand identity depicts what the firm wants its brand to represent and it drives all the brand-building efforts. The entire components involved in the marketing mix bring about an effect on the equity of the brand. The building blocks of brand identity include vision, mission, core ... Read More

A Discussion on the Importance of Effective Marketing Communication for a Company (711 words, 3 pages)

The understanding of the interrelation between marketing communication and the development of a brand identity requires determination of the ways in which these communications facilitate the development of the brand identity especially in the HP Company. The effects of marketing communications can be conceptualized in terms of contact (Luxton et ... Read More

The Application of the Concept of Marketing Communication within the Hewlett Packard Company (824 words, 3 pages)

Marketing CommunicationMarketing communication depicts a concept that initially occurred in the late 20th century in terms of a consequence regarding marketing development. Even though hitherto, the various specialists ideologies vary with respect to the contents of the concept, individuals might articulate an agreement regarding the responsibility as well as the ... Read More

A Marketing Mix Strategy for the ABC Company (660 words, 3 pages)

Place The first phase of the market entry, the ABC stores have to open in the major cities of such as Ostrava and Brno where the population of the towns is almost one-third of the whole countrys population. Also, people regard the cities has business, educational, and cultural centers which ... Read More

A Research in Consumer Behavior (2607 words, 11 pages)

Introduction Cultural factors are pivotal in determining how consumers behaveregarding their choice goods and services (Davies Fitchett, 2004). Ininternational marketing, understanding how culture affects consumer choicebecomes imperative due to the cultural divide in different countries. AsDavies and Fitchett (2004) notes, culture varies from one country toanother. As such, Multinational companies ... Read More

A Case Study for the Marketing Plans and Needs of Apple Inc. (1076 words, 5 pages)

Executive SummaryApple is a software and hardware company mainly in the field of consumer electronics such as smartphones, laptops, and tablets. Remaining the leader in consumer electronics is our goal and giving our customers highest quality product is what we endeavor to. In line with our goal, Apple Inc. will ... Read More

The Important Factors That Influence the Marketing of Products in the Microcontroller Market (1276 words, 6 pages)

The product's target market is the programming community in order toincrease the use of our processor-based microcontrollers. Our productrequires expertise to utilize them. Currently, there are millions ofdevelopers spread across different parts of the world. Majority of them areyoung students and researchers undertaking numerous research projects. Ournew product targets students ... Read More

A Discussion on Some Characteristics of the Hispanics that Make Them an Attractive Market Segment of the United States (658 words, 4 pages)

Question 1Marketing segmentation entails grouping together customers with similar needs. Multiculturalism is redefining modern America. Consequently, culturally relevant marketing plans have become critical as population becomes more diverse. Consequently, Hispanics, due to their different customs and languages due to originating from different backgrounds, have become an attractive market segment in ... Read More

A Research for Marketing the Under-Sink Garbage Disposal in China (677 words, 3 pages)

The under-sink garbage disposal will use electrical power and installed under the kitchen sink between the drain and the tap. It will function by shredding the food waste into small pieces that can pass through normal plumbing. Since the product is new in the Chinese market we are targeting, it ... Read More

The Importance of Developing Goals and Analysis of Issues as Marketing Strategies of a Successful Organization (699 words, 4 pages)

Developing SMART goals and analyzing issues that the marketing teamwill encounter in the field invaluable in making the marketing plan succeed(Barringer, 2012). According to Ferrell and Lowe (2013), marketingobjectives should be specific, measurable, achievable, realistic, and time-bound. As such, they will help set a clear focus on the marketing purposes.Additionally, ... Read More

The Marketing Plans of Apple Inc. for iPhone 7 (1036 words, 9 pages)

Apple Inc. has outlined various action plans that will help in implementing its marketing plan for the iPhone 7. However, achieving these plans will rely on the budget set aside for each of the action plan. The marketing budget expense will be as follows.Marketing Expense Budget by year---------------------------------------------------------------------------------------------------------------------201520162017Advertising2000, 0001000, 000 ... Read More

A Marketing Plan Proposal for Global Electronics Products, a Microcontroller Manufacturer (498 words, 3 pages)

Global Electronics Products is a company founded in 1970 by John Adamsand his college partner William Hague. The pair was both electricalengineering specializing in the area of microelectronics. Their passion forunderstanding how these small circuits could perform numerous sophisticatedcomputations and instruction within a fraction of a second and highaccuracy made ... Read More

A Discussion on the Need of Additional Marketing for the New Product of a Company (996 words, 5 pages)

Question 1Additional marketing beyond a website will be very necessary for the companys new product. First, by using other marketing approaches such as flyers, social media, and television advertisement, the company will make more sales as more people will get to know about the product. As Chablo (2001) notes, only ... Read More

A Comparison of the Entrepreneurship Activities Across Different Countries and Cultures (2763 words, 10 pages)

According to Cummings and Li (2013) entrepreneurship is the processthrough which an entrepreneur identifies a market opportunity and respondsto it by offering goods and services. Different countries have differentlevels of entrepreneurial activities. Moreover, they note how variousfactors contribute to inequities in entrepreneurial activities in numerouscountries of the world. Cummings and ... Read More

A Discussion on the Effects of Direct-to-Consumer Advertising (835 words, 3 pages)

The last three decades has seen rapid growth in direct-to-consumer(DTC) advertising. As such, advertising of pharmaceutical drugs has becomean integral strategy in pharmaceutical services and products. However,numerous health experts have raised questions as to whether DTC advertisingis beneficial or detrimental to the health of the public. Accordingly, thepaper will evaluate ... Read More

A Study of the Market and Advertising Strategies Employed by Dynastea (7137 words, 22 pages)

DynasTea is a new and innovative way the average person will enjoy a cup of tea. Our goal is to provide dissolvable cubes that will disappear after being dropped into a hot or cold beverage, leaving behind a flavorful cup of your favorite tea. These cubes are a substitute for ... Read More

A Comparison between Various Marketing Models Employed by Large Companies (3243 words, 13 pages)

Introduction Globalization is making nations more cross-cultural. As such,possessing a better understanding of global consumer culture and ways inwhich it influences consumer behavior provides a competitive advantage inworld marketing operations (Bertsch, 2012). Successful global firms seem tohave realized the power associated with mastering different cultures andunderstand how to integrate them ... Read More

An Analysis of the Strategic Building of Global Market Participation (332 words, 2 pages)

Building Global Market Participation When entering the global market, a firm must take on an effectivestrategy that will work in the different business settings. A firm mustestablish a presence in the market by being competitive and cooperativewithin regional differences. "There are several ways in which a country canbe globally strategic". ... Read More

The Strategic Issue of Entering Emerging International Markets (388 words, 2 pages)

International Marketing It's not an easy task to identify strategies to enter emerginginternational markets or to decide which country to do business. Throughoutthe article, the main point emphasized was that companies are not doingwell in emerging markets because of consumer needs, by failing to tailorproduct that which they want to ... Read More

A Discussion on the Usefulness of Three Different Marketing Techniques in the Business of KFC and Apple (1040 words, 5 pages)

While going global, most companies always emphasizes on striking a balance between economies of scales and responsiveness of the local market. As such, they tend to overlook greater challenges such as large differences arising at the borders and cross-border integration. Accordingly, Ghemawat came up with a strategy meant to get ... Read More

An Analysis of the Strengths of HSBC’s Marketing Team (426 words, 3 pages)

From empirical research, HSBC has a very strong marketing function that has helped the company to identify and source successful banking services and by using shrewd promotion techniques, differentiate them from other players in the banking industry. Within the organization, the marketing team is charged with performing various marketing activities ... Read More

With Dropping Profits HSBC Holdings Needs to Review Its Marketing Strategies (1266 words, 5 pages)

HSBC Holdings is one of the banks that few people are likely to worry about with regard to investing in their shares as well as saving with them given it is the second biggest bank in the world. Even in the time of crisis, the bank has come out in ... Read More

The Success and Market Share of True Earth, a Food Supply of Organic Ingredients for Pastas and Sauces, in the Italian Food Market (542 words, 2 pages)

In 1993, Gareth DeRosa created TrueEarth, a food supply that provided pastas and sauces using more superior and organic ingredients. There whole grain pastas and sauces soon began by 1998 and many mainstream supermarket chains began increasing their order for their products based on consumer demands. Because their volume of ... Read More

An Marketing Analysis of the Airtel Money Transfer Services (1401 words, 5 pages)

Airtel MoneyAirtel money transfer takes the lion's share in the mobile money transfer industry, dominating Africa and India amongst other continents. The system makes subscribers spend less time and small transaction fees in paying for services, buying goods, depositing cash to banks or quick withdrawals from bank accounts or transfer ... Read More

Marketing Mix – What I Have Learnt (342 words, 2 pages)

Marketing MixIf I was to rank my best topic on this module, marketing mix would rankfirst. This topic was highly engaging and enhanced my understanding on thecore meaning of marketing and an exploration into the key concepts of themarketing mix. Marketing was redefined as management process responsiblefor identifying, anticipating and ... Read More

Marketing Essay Examples