Marketing Plan and SWOT Analysis to Evaluate the Position of Coca-Cola India Company (3555 words, 7 pages)
Table Of Contents Introduction................................................................................. 2 1. Company overview ........................................................................ 2 1.1. Situation Analysis........................................................................ 4 1.2. Competitive Analysis.................................................................... 6 1.3. Customer Analysis.........................................................................8 2. Marketing Mix...............................................................................10 2.1. Product.................................................................................... 10 2.2. Price....................................................................................... 11 2.3. Place....................................................................................... 12 2.4. Promotion................................................................................. 13 3. SWOT Analysis........................................................................... 15 3.1. Strengths................................................................................. 15 3.2. Weaknesses.............................................................................. 16 3.3. Threats.................................................................................... 16 3.4. ...
Read More