A Study of the Royal Caribbean Cruise Line (4984 words, 9 pages)
Royal Carribean TABLE OF CONTENTSPage1.0RCCL CRUISE LINES11.1MARKET DEFINITION AND ANALYSIS11.2MARKET SEGMENTATION21.3INDUSTRY STRUCTURE AND COMPETITION31.4STRATEGY FOR COMPETITIVE ADVANTAGE41.5MARKET TARGETING AND POSITION STRATEGIES82.0OBJECTIVES AS I SEE IT93.0NAVIGATION94.0GRAPHICAL DESIGN95.0EASE OF FINDING PRODUCT INFORMATION106.0EASE OF FINDING SUPPORT INFORMATION107.0EASE OF ORDERING108.0FEATURES THAT REALLY STAND OUT109.0BEST ASPECTS OF SITE1010.0BIGGEST IMPROVEMENT OPPORTUNITIES1011.0SITE SUGGESTIONS FOR CHANGE1012.0OVERALL IMPRESSION, IMPROVEMENTS, ...
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