A Comparison of the Normative and Informational Intelligence on Society (1209 words, 2 pages)
COMPARE NORMATIVE AND IMFORMATIONAL INFLUENCES ON SOCIETY. Sources of influence can create normative andor informational influence. Normative influence may create effects like brand-choice congruence, conformity, compliance, and reactance. Normative influence tends to be greater for products that are publicly consumed, considered luxuries, or regarded as a significant aspect of group ...
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