A Business Analysis of the Nantucket Nectars Company (619 words, 2 pages)
Nantucket Nectars was established by Top First and Tom Scott in 1985 under the original brand of Allserve, "a floating 7-Eleven." Before entering the beverage segment, the company was a convenience store serving boats in Nantucket. After employing unique marketing and sales strategies and offering a competitive product--high quality, all ...
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