A Resource-Based View of the Airline Company Southwest Airlines (1024 words, 7 pages)
Resource-Based View of Southwest Airlines Southwest Airlines has been providing low-cost airfare to variousparts of the world for over forty years. Though the airline industry hasbeen characterized by competitiveness and financial difficulty over thepast decade, Southwest has maintained profitability and expansion-orientedobjectives throughout these tumultuous periods. Thus, Southwest has becomea model ...
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