A Summary of a Study on the Sport Spectator Consumption Behavior by Trail, Fink and Anderson (586 words, 2 pages)
In the study conducted by Trail, Fink, and Anderson on the Sport Spectator Consumption behavior, it was found that only 11 of variance in consumer behavior could be explained by their model, which included accounting for factors such as motivation, team identification, expectations for the event, confirmation and disconfirmation of ...
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