Understanding the Marketing Concept (991 words, 5 pages)
The Marketing Concept As per (Kotler, 2003) "Marketing is the business work that recognizesunfulfilled needs and needs, characterizes and measures their size andpotential benefit, figures out which target advertises the association canbest serve, chooses suitable items, administrations, and projects to servethese picked markets, and calls upon everybody in the association ...
Read More