Thoughts concerning Market Identification. (1183 words, 5 pages)
The main questions concerning market identification are provided in the opening quote of Rudyard Kipling-who, buys what,where, how and why?Regarding the main questions, David Tonks mentioned that market can be identified by using a mix of variables which can be grouped into two categories 'general' and 'behaviour' (19953).Table1 shows the ...
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