An Analysis of Global Strategy of LEGO (13946 words, 27 pages)
Contents 1.Executive Summary.............................................................2 1.1.Company Introduction................................................6 1.2.Industry Surveys.......................................................6 2.Understanding Global Strategy Readings................................. 7 2.1.Industry Globalization Drivers.......................................7 2.2.Market Globalization Drivers.........................................7 2.3.Cost Globalization Drivers............................................8 2.4.Government Globalization Drivers.................................9 2.5.Competitive Globalization Drivers..................................9 2.6.Global Strategy Levers................................................10 2.7.Actual and Target Globalization By Activity......................10 2.8.Actual and Target Use of Global Marketing......................11 2.9.Competitors' Use Of Global Strategies.........................11 2.10.Specification of ...
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