The Process and the Strategies of Effective Negotiation (1384 words, 4 pages)
NegotiationThe bargaining process through which buyers and sellers resolve areas of conflict andor arrive at agreements is called negotiation (Weitz, Castleberry and Tanner, 1998). In formal business negotiations, there are several potential areas of negotiation. Businesses usually pay a lot of attention to the four Ps of marketing, which are ...
Read More