A Critical Analysis of the Relationship Marketing Approach (1891 words, 5 pages)
Relationship Marketing"Relationship marketing is an approach to the market which emphasis a 'relationship' rather than a 'transaction approach' to business" (Tap, 1998) Critically analyse this statement. Recently there has been a shift from the more short-term traditional transaction approach to marketing, to long-term relationship between suppliers and customers especially within ...
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